The document outlines a 30 day social media plan for a company called Sacred Nourishment on Facebook. It includes creating profile and pages, developing content around the company's products, events and culture. It recommends posting original and curated content twice daily in line with a monthly calendar. Interlinking between Facebook, website and other channels is also suggested.
Anyone who is alive today is well aware of the popularity of social brockdebroah
Anyone who is alive today is well aware of the popularity of social media and how important it is to have a presence on social media sites if you want to gain exposure for your business. Take a look at the facts:
- More than 2/3 of American adults use social networking sites.
- 73% of all Americans have at least one social network profile
- Facebook adds 500,000 new users per day, or 6 new users per second.
- More than 2 billion people across the globe will be using social media by the end of 2016.
But merely having a social media profile isn’t enough to keep followers engaged or to attract potential new customers to your business. It’s important to post fresh, engaging content consistently to get people to pay attention – and look forward – to what your brand is doing. As simple as that sounds – coming up with social media content ideas can actually be a huge headache. We get intimidated and shy about it. However, thanks to modern technology, we can use stock photos or
depositphotos deal
. Today there are many such services that will greatly facilitate your work. You can either buy such photos or be inspired by them and create something of your own.
After all, we can only take so many baby pics, #tbts, and #DamnDaniel references in our feeds.
If your well of social media content ideas has runneth dry, check out the list below for a little inspiration.
Company-Focused Posts
This is the most straightforward type of
social media
post because they give a little insight into your business. If people are generally coming to your pages to learn about who you are and what you do, they are a great place to start. These posts will give your audience a better sense of what’s going on with your company and why they should be followers.
Behind-the-Scenes Photos
Social media is a great way to give people some insight into what goes on day-to-day at your company. Take a photo of a company meeting, your products being manufactured, or the desk of your CEO. Behind-the-scenes photos give a face to your company and make it feel more personal. NYC culinary standout The Modern recently pulled back the curtain and shared a photo of its waitstaff learning how to break down and serve a fish:
2. Staff Showcase
Pick a staff member and feature them on your page.
Share a photo
, some info about what they do, and a little bit of their personality (their favorite things, quotes, etc.) Mailchimp has a great regular series featuring their staff members:
3. Product Photo
This is sort of a no-brainer, but one of the most effective social media content ideas is to post photos of the things you actually sell. Use photos to showcase how your products are used and what they look like when they’re out of the packaging. Here’s a good example of a new product shared on Facebook by shaving company Harry’s:
4. Company Awards
Has your company gotten any awards or recognition for being awesome at something? If so, let your followers know! They’ll be prou ...
Anyone who is alive today is well aware of the popularity of social brockdebroah
Anyone who is alive today is well aware of the popularity of social media and how important it is to have a presence on social media sites if you want to gain exposure for your business. Take a look at the facts:
- More than 2/3 of American adults use social networking sites.
- 73% of all Americans have at least one social network profile
- Facebook adds 500,000 new users per day, or 6 new users per second.
- More than 2 billion people across the globe will be using social media by the end of 2016.
But merely having a social media profile isn’t enough to keep followers engaged or to attract potential new customers to your business. It’s important to post fresh, engaging content consistently to get people to pay attention – and look forward – to what your brand is doing. As simple as that sounds – coming up with social media content ideas can actually be a huge headache. We get intimidated and shy about it. However, thanks to modern technology, we can use stock photos or
depositphotos deal
. Today there are many such services that will greatly facilitate your work. You can either buy such photos or be inspired by them and create something of your own.
After all, we can only take so many baby pics, #tbts, and #DamnDaniel references in our feeds.
If your well of social media content ideas has runneth dry, check out the list below for a little inspiration.
Company-Focused Posts
This is the most straightforward type of
social media
post because they give a little insight into your business. If people are generally coming to your pages to learn about who you are and what you do, they are a great place to start. These posts will give your audience a better sense of what’s going on with your company and why they should be followers.
Behind-the-Scenes Photos
Social media is a great way to give people some insight into what goes on day-to-day at your company. Take a photo of a company meeting, your products being manufactured, or the desk of your CEO. Behind-the-scenes photos give a face to your company and make it feel more personal. NYC culinary standout The Modern recently pulled back the curtain and shared a photo of its waitstaff learning how to break down and serve a fish:
2. Staff Showcase
Pick a staff member and feature them on your page.
Share a photo
, some info about what they do, and a little bit of their personality (their favorite things, quotes, etc.) Mailchimp has a great regular series featuring their staff members:
3. Product Photo
This is sort of a no-brainer, but one of the most effective social media content ideas is to post photos of the things you actually sell. Use photos to showcase how your products are used and what they look like when they’re out of the packaging. Here’s a good example of a new product shared on Facebook by shaving company Harry’s:
4. Company Awards
Has your company gotten any awards or recognition for being awesome at something? If so, let your followers know! They’ll be prou ...
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
An Exploration of Blockchain Technology As a Solution for Digital Rights Mana...Holly Winn (She/Her)
Holly Winn's berklee college of music master's program thesis an exploration of blockchain technology as a solution for digital rights management. Published and archived in the Berklee Online database.
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
An Exploration of Blockchain Technology As a Solution for Digital Rights Mana...Holly Winn (She/Her)
Holly Winn's berklee college of music master's program thesis an exploration of blockchain technology as a solution for digital rights management. Published and archived in the Berklee Online database.
Sacred Nourishment 30 Day Social Media Recommendations 12-4-14 (1)
1. 30 Day Social Media Recommendations – Start Date 12-15-14
Facebook ___________________
Profile Development& Management(Approx.2 hours one-time):Currently,Alisonhasapersonal communitypage.
The Ad Firmwouldwantto make a companypage that boththe Social MediaDirectorand Alisoncouldconnect
personal Facebookprofilesto.Thispage will includeapproved“About”page contentandalbumcreation.
o Photo Albums.The followingare suggestedalbums:*
- SacredNourishmentProductsandDeals
- SacredNourishmentEvents
- SacredNourishmentCulture
- SacredNourishmentInspiration
* At leastone image foreachalbummust be providedtocreate. Additional albumsmaybe addedas
part of ongoingmanagement,butclientwill be chargedanadditional costforanyadditions.
Messaging/ContentDevelopment(Approx.8hours a month):
o Third-Party Curated Content. Providinginformationonnew research,interestingandrelevantarticlesfrom
top healthandwellnessexperts, andstats/infographics gearedtoward highlightingbenefits,causesand
comparisonsthattie inwithyour products.
- Ex. If promotingtoget more saleswith cleansingretreats,postsomethinglike:“A recentstudyshows XX
nutrientcanhelpgive youmore energythroughoutthe day.Ourgreenjuice optionincleansingretreats
has thisnutrientasa component.”
o Original Content. Showexpertise andbuildtrustwithyouraudience withvariedpostsfeaturingretreat
calendarevents,lifecoachingsessions,abehind-the-sceneslook to“humanize”the brand,featuredhappy
customers,mentionof products,promos/discounts,andblogposts andmediahighlights(ifapplicable).
o TrendingContent. Tie inwhat istrendingtogainmore engagementandexposure foryourcontentwith
relevantquotes,jokes, polls, andimages.
o Hashtags. The Ad Firmutilizeshashtagsstrategically toincrease contentexposure whenusersare
searching.OnFacebook,there wasa 525% increase inthe share of all poststo include “hashtagged”
contentovera monthspan. Approvedhashtagswillinclude five general andfive brandedhashtags.
Post Frequency(Approx.1.5 hours a month):
o The Ad Firmrecommendspostingtwice aday,sevendaysaweektoincrease likelihood of being
recommendedinSacredNourishment’stargetaudience feed. A 30 day contentcalendarwill be sentto
youa weekpriortothe start of the new monthfor approval.Once approved,all contentforthatmonthwill
be scheduled.
o All imageswill be watermarkedorbrandedwiththe SacredNourishmentlogoaswell asoptimizedbefore
postingif original images.
Interlinkingand Integration(Approx.2 hours one-time):The AdFirmrecommendsadding the followingtabstobe
permanentlyhousedon SacredNourishment’s Facebookpage:
o Reviews/TestimonialsTab:Thiswill allow visitorsto see websitetestimonials directly onFacebook.
o Badgeson Website:If allowedaccesstoyourwebsite,The AdFirmwill addsocial badges inthe footer,so
visitorswill know where tofindyourcompanyonsocial.
o Linksto any othersocial channelswillbe addedinthe “About”sectionof the Facebookpage.