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Confound Your Rivals & Have Readers Clambering Over Each Other To Get Their Hands on Your Book How To...
How Do You Find Your Reader's Persuasion Hot Buttons?  But First...
The Pain/Pleasure Principle... ,[object Object],[object Object]
Towards motivated... Have a goal/wish/desire Looking for 'goal gratification' The “Inspired” Reader
Away motivated... Have a fear/problem Looking for 'pain protection' The “Disillusioned” Reader
The 4 Persuasive Hot Buttons ,[object Object]
Get your book published (avoid the rejection and disappointment)
Sell loads of books (avoid becoming yet another 'failed' author)
Become wealthy from your book  (quit the annoying day job and avoid poverty)

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Book Demographic DPP