07 mental models-ift_lecture_2013
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The class is moving to a new room starting on Wednesday. Students are required to read assigned readings and complete a quiz. They should also review the Gestalt principles of visual perception and optical illusions before class. An online job posting, blog post discussing the principles, and a link about kidney health supplements provide varying levels of information scent to help users understand where the links may lead. Card sorting and reading a chapter on UX will help prepare for an upcoming class.
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07 mental models-ift_lecture_2013
- 1. Class moves to EE 115 – starting Wednesday Readings & quiz
- 5. Mental Information Models Scent
- 6. http://www.dreamstime.com http://support.tivo.com/
- 10. • User’s mental model similar to • Designer’s represented different than model • System (implementation) invisible model
- 11. Assumptions about people: Maximize benefits Minimize costs Minimal effort (conserve energy aka lazy)
- 12. How can you improve information scent? Associations Information scent Information goal
- 13. Online ad: User Experience Manager/Producer - Cars.com (1912) at Classified Ventures (Chicago, IL) http://bit.ly/fHAoxy How strong is the information scent of this link?
- 14. Seen online: Pretty cool: http://bit.ly/fmbhwp How strong is the information scent of this link?
- 15. Blog post: Please make sure that, before class on Wednesday, you take some time to understand the Gestalt principles of visual perception. Also, spend some time looking at these optical illusions and paradoxes. How strong is the information scent of these links?
- 16. How strong is the information scent of each tab? How about Radar?
- 18. How about this link: What nutritional supplements help promote renal health? http://www.purina.com/dog/nece ssary-nutrients/kidney.aspx
- 19. Card sorting Read UX - ch 3 to prepare
Editor's Notes
- Use this and the next slide to make sure they explain the difference between the 3 types of models
- See the animations to understand the flow of ideas; Ask me if you don’t remember/understand.
- Overall, they do a great job of using regular language
- Ask if they know what “renal” means. For people who don’t understand this word, how strong is this link’s information scent?How could they increase this link’s information scent?FUNNY: Note the page URL – the website designer herself used the everyday word in her file architecture! Remind them it’s important to use words on link names that make sense to their target audience. You can call something a “feline enhancement device”, but customers call it a “cat toy.” So it’s important to talk to the users, do research, to understand their language. Card sorting is a type of research that helps with both mental models/site organization and finding names for the items in the navigation menu that are suggested by users and make sense to them.