The document discusses similarities and differences between Drake's music video and website for his album "Take Care". The music video and website both have simplistic, minimalist designs with black text on white backgrounds. Drake's signature and handwritten font on the website help connect viewers to him personally, relating to the emotional lyrics and scenes in the music video featuring just Drake and Rihanna. The use of parallel editing in the video also relates the animals shown to each character and themes of caring for loved ones, relating to the album's title "Take Care". The main difference is the website reflects Drake's newest album with its color scheme, while the video and original album cover match.

1. Music campaign

2. Drak
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We will have a look at Drake’s most
successful album “Take Care”, which
was released in November, 2011
Also we will look at the music
video from it also called “Take
Care” which he made together
with Rihanna

3. The main similarity between Drake’s site and
his music video ‘Take Care’ is that they both
are simplistic- the site having a minimalistic
layout and colour scheme of black text and
white background while the music video
uses low saturation pastel colours.
The use of Drake’s signature on
the website and the casual
handwriting style font seems to
personalise his website allowing
the consumers to ‘connect’ with
his website. This could link in
with his music video as he has
very personal and emotional
lyrics, and is very emotional as
in the video, the only people
involved are Drake and Rihanna.

4. The use of parallel editing
between the bull and Drake,
and the bird and Rihanna, gives the impression that each
animal represents each character. This is in relation with the
golden bird and painting of the bird in the album cover,
which suggests it is the only thing Drake cares about.
Therefore relating with the album name itself: ‘Take Care’,
which connotes that we should take care of people that we
love.

5. The main difference is the colour scheme
of the website and the album cover. The
colour scheme of the website reflects the
latest release of his newest album

6. Nick Cave and The Bad

7. Both group’s site and album cover have a lot in common: a
lot of white colour, low saturation, which may connote that
their music is rather calm alternative rock than something like
hard rock. Also bosh site and cover have an old-style look,
however font on the web site looks much more up to date,
when on the cover it looks like from a typewriter.

8. Also, video from Nick’s
last album looks similar
to group’s website. Dark
and light colours create
calm atmosphere, which
links with the type of
music, created by them.