The document proposes an online grocery shopping application for elderly people in the UK. It is motivated by the growing elderly population, visual impairments associated with age, and lack of mobility to do basic shopping. The application aims to increase sales for Tesco by providing a more intuitive shopping experience for elderly customers. Tesco expects the application to smoothly integrate with its existing website, increase loyalty among elderly customers, fulfill customer needs through reporting, and increase online grocery sales to this demographic by 3% within a year. The proposed deliverables and budget are within Tesco's expectations. A cost-benefit analysis indicates the application would be worthwhile and profitable.