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Dynamic Pricing
During Lockdown
Case study
August 17, 2020
Gold-Standart.com is a Russian retail chain and online store of sports nutrition
2
The company's consumers mostly are active visitors of Moscow or Saint Petersburg gyms,
improving the training result with sports nutritional supplements and vitamins.
Due to the COVID-19 spring lockdown,
gyms in Moscow and St. Petersburg
were closed until July 2020.
As a result, the company's offline stores
were closed, and with non-worked
gyms, online sales decreased almost to
zero.
AI-driven Imprice pricing modules
helped Gold-Standart.com to reignite
demand and accelerate the gross profit
of the online store.
Key results of AI-driven pricing implementation
24
The company compared sales data in June, when AI-algorithms managed prices,
with sales in the previous month, May 2020.
Key implementation results for an online store, June to May 2020:
Revenue growth Gross margin
growth
Number of online
orders growth
Average
Order Value
growth
Though Internet traffic was still falling, revenue, profits, the number
of orders, and Average Order Value increased.
Essential fact:
In June, the sports nutrition
market crisis remained: gyms
in Moscow and St. Petersburg
were still closed.
Internet traffic in June even
decreased compared to May.
Read the full story:
https://imprice.ai/case-gs5
email:
info@imprice.ai
call:
+39-02-82955-708
website:
imprice.ai
Talk to Imprice
pricing experts:

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Dynamic Pricing During Lockdown - Case Study

  • 1. Dynamic Pricing During Lockdown Case study August 17, 2020
  • 2. Gold-Standart.com is a Russian retail chain and online store of sports nutrition 2 The company's consumers mostly are active visitors of Moscow or Saint Petersburg gyms, improving the training result with sports nutritional supplements and vitamins. Due to the COVID-19 spring lockdown, gyms in Moscow and St. Petersburg were closed until July 2020. As a result, the company's offline stores were closed, and with non-worked gyms, online sales decreased almost to zero. AI-driven Imprice pricing modules helped Gold-Standart.com to reignite demand and accelerate the gross profit of the online store.
  • 3. Key results of AI-driven pricing implementation 24 The company compared sales data in June, when AI-algorithms managed prices, with sales in the previous month, May 2020. Key implementation results for an online store, June to May 2020: Revenue growth Gross margin growth Number of online orders growth Average Order Value growth Though Internet traffic was still falling, revenue, profits, the number of orders, and Average Order Value increased. Essential fact: In June, the sports nutrition market crisis remained: gyms in Moscow and St. Petersburg were still closed. Internet traffic in June even decreased compared to May. Read the full story: https://imprice.ai/case-gs5