Online sales of consumer packaged goods are growing rapidly across international markets, especially in emerging economies. Internet penetration and the middle class are expanding in BRIC countries and elsewhere in Asia and Africa. This growth is fueling a global ecommerce boom that will transform the consumer packaged goods sector in the coming years. Statistics show online retail growing the fastest in countries like China, India, Brazil, and across the Middle East and Africa. This presents major opportunities for consumer brands to reach new customers online internationally.
According to an e-shopper barometer survey in 2018, 47% of new online buyers are considered heavy buyers who receive 32 parcels per year. The top 3 developing online shopping categories compared to 2017 were beauty, high-tech products, and home furniture & decorations. The survey also found that 45% of European e-shoppers have made cross-border purchases from foreign websites before, and 33% of millennials purchase goods cross-border compared to the average of 40%.
Product Brochure: Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2018/
Covid 19 Impact on E-Commerce and Payments: Newsflash April 2-8, 2020yStats.com
The document discusses the impact of COVID-19 on online commerce and payments. It finds that online shopping surged during the early months of the pandemic as consumers avoided physical stores. However, cross-border e-commerce declined as international logistics were disrupted. While online payments grew, total payment transaction growth forecasts were revised downward. Specific sectors like fashion retail face sales declines, though online fares better than physical stores.
The document proposes an online grocery shopping application for elderly people in the UK. It is motivated by the growing elderly population, visual impairments associated with age, and lack of mobility to do basic shopping. The application aims to increase sales for Tesco by providing a more intuitive shopping experience for elderly customers. Tesco expects the application to smoothly integrate with its existing website, increase loyalty among elderly customers, fulfill customer needs through reporting, and increase online grocery sales to this demographic by 3% within a year. The proposed deliverables and budget are within Tesco's expectations. A cost-benefit analysis indicates the application would be worthwhile and profitable.
The document proposes developing an online grocery shopping application tailored for elderly users of Tesco in the UK. It aims to make grocery shopping easier for elderly customers with visual impairments or limited mobility. Developing such an application could increase online sales, customer satisfaction and loyalty, and enhance Tesco's brand image. The goals are to increase Tesco's online grocery sales among customers aged 55+ by 3% within a year and have the application up and running within 6 months. A cost-benefit analysis indicates the application would be worthwhile and profitable for Tesco.
The document proposes developing an online grocery shopping application tailored for elderly people in the UK to address visual impairment, lack of mobility, and increase customer satisfaction and sales for Tesco, with the goals of increasing online grocery sales for those aged 55+ by 3% within a year and having the application up and running within 6 months. The business case evaluates that the application would provide great benefits for elderly customers, have costs outweighed by benefits in analysis, and fall within Tesco's available budget of 100K.
Product Brochure: Western Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/western-europe-e-commerce-market-2018/
Online sales of consumer packaged goods are growing rapidly across international markets, especially in emerging economies. Internet penetration and the middle class are expanding in BRIC countries and elsewhere in Asia and Africa. This growth is fueling a global ecommerce boom that will transform the consumer packaged goods sector in the coming years. Statistics show online retail growing the fastest in countries like China, India, Brazil, and across the Middle East and Africa. This presents major opportunities for consumer brands to reach new customers online internationally.
According to an e-shopper barometer survey in 2018, 47% of new online buyers are considered heavy buyers who receive 32 parcels per year. The top 3 developing online shopping categories compared to 2017 were beauty, high-tech products, and home furniture & decorations. The survey also found that 45% of European e-shoppers have made cross-border purchases from foreign websites before, and 33% of millennials purchase goods cross-border compared to the average of 40%.
Product Brochure: Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2018/
Covid 19 Impact on E-Commerce and Payments: Newsflash April 2-8, 2020yStats.com
The document discusses the impact of COVID-19 on online commerce and payments. It finds that online shopping surged during the early months of the pandemic as consumers avoided physical stores. However, cross-border e-commerce declined as international logistics were disrupted. While online payments grew, total payment transaction growth forecasts were revised downward. Specific sectors like fashion retail face sales declines, though online fares better than physical stores.
The document proposes an online grocery shopping application for elderly people in the UK. It is motivated by the growing elderly population, visual impairments associated with age, and lack of mobility to do basic shopping. The application aims to increase sales for Tesco by providing a more intuitive shopping experience for elderly customers. Tesco expects the application to smoothly integrate with its existing website, increase loyalty among elderly customers, fulfill customer needs through reporting, and increase online grocery sales to this demographic by 3% within a year. The proposed deliverables and budget are within Tesco's expectations. A cost-benefit analysis indicates the application would be worthwhile and profitable.
The document proposes developing an online grocery shopping application tailored for elderly users of Tesco in the UK. It aims to make grocery shopping easier for elderly customers with visual impairments or limited mobility. Developing such an application could increase online sales, customer satisfaction and loyalty, and enhance Tesco's brand image. The goals are to increase Tesco's online grocery sales among customers aged 55+ by 3% within a year and have the application up and running within 6 months. A cost-benefit analysis indicates the application would be worthwhile and profitable for Tesco.
The document proposes developing an online grocery shopping application tailored for elderly people in the UK to address visual impairment, lack of mobility, and increase customer satisfaction and sales for Tesco, with the goals of increasing online grocery sales for those aged 55+ by 3% within a year and having the application up and running within 6 months. The business case evaluates that the application would provide great benefits for elderly customers, have costs outweighed by benefits in analysis, and fall within Tesco's available budget of 100K.
Product Brochure: Western Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/western-europe-e-commerce-market-2018/
Product Brochure: Europe B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-b2c-e_commerce-market-2016/
Product Brochure: Western Europe B2C E-Commerce Market 2019yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2019/
Product Brochure with summarized information of our publication "CIS B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/cis-b2c-e-commerce-market-2019/
Product Brochure: Europe B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2017/
Product Brochure: Europe Clothing B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe Clothing B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-clothing-b2c-e-commerce-market-2016/
Product Brochure: Western Europe B2C E-Commerce Market 2017yStats.com
Product Brochure with summarized information of our publication " Western Europe B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2017-2/
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
Stylefruits is a leading social shopping site for fashion and home goods in Europe, with over 4.8 million Facebook fans and 5 million monthly visitors. It has strong growth in social media traffic and revenue, including a 120% increase in traffic and revenue from mobile devices since Q1 2013. The company expects continued international expansion and growth in revenue, which was over 30 million Euros in 2013 and is projected to reach 50 million Euros by 2015, partly driven by its expanding home goods segment. Key to its success are inspiration from trending styles, trusted recommendations from users, insights from big data, and an optimized mobile experience.
Internet and e-commerce are having a large and lasting impact on retail globally, disrupting the traditional way of conducting retail business. This trend is creating opportunities for new entrants while demanding that incumbent retailers adapt quickly – or perish. Globally, this is one of the key topics on the agenda of our retail clients.
Non-store retailing involves selling goods and services without a physical store, such as through vending machines, direct-to-home selling, telemarketing, catalog sales, mail order, and television marketing. It is a fast-growing method that allows customers to purchase items from their homes. While most retail transactions still occur in physical stores, non-store sales now account for almost 20% of total retail trade. The main types of non-store retailing include direct selling, telemarketing, online retailing, automatic vending, direct marketing, and electronic retailing.
According to China E-commerce Research Center, top 3 positions of e-commerce sites (including marketplace and e-tailer) in 2013 are taken by Tamll (50.1%), JD (22.4%) and Suning (4.9%).
As compared with 2012, the top 4 remains the same. However Vancl slipped 5 positions to number 10, Amazon China rose one position from number 6 to number 5, Newegg dropped out of top 10 and Vip entered top 10 for the first time with 2.3% marketshare.
Russia B2C E-Commerce and Online Payment Report 2013yStats.com
The recent „Russia B2C E-Commerce and Online Payment Report 2013“ by Hamburg-based secondary
market research company yStats.com provides information about B2C E-Commerce and the movement
toward online and mobile purchase transactions in Russia.
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet.
We have produced a new infographic highlighting this exceptional activity.
The document discusses the effects of COVID-19 on e-commerce in Germany. It notes that online consumer spending has significantly increased in some categories like medicine and food, while decreasing in fashion. Both short-term cyclical effects from the pandemic and long-term structural growth are impacting e-commerce. Most organizations strongly depend on large digital platforms like Amazon. However, price drops in digital marketing create new opportunities. The document advocates identifying an organization's e-commerce potential through optimizing existing channels, identifying new channels, optimizing digital marketing, and understanding market and consumer trends. It provides an example of modeling revenue uplift scenarios for a FMCG client through 2025 based on these levers.
United States Retail Sales for August 2016 - Analysis and Commentary paul young cpa, cga
This presentation will discuss Retail Sales for United States for the period-ending August 31, 2016.
Consumer spending is a key driver of the economy as such the information needs to be review along with other areas like housing starts, manufacturing, GDP as well as other market information.
The document summarizes recent trends in India's e-commerce sector. Key trends include major players expanding ancillary services like training programs and product categories. E-commerce giants are also expanding into new areas through acquisitions and partnerships. The government is supporting industry growth through new e-commerce initiatives promoting sectors like artisans and local manufacturing. Overall the document outlines how major policy moves and strategies by industry players are fueling growth in India's booming e-commerce market.
Research aarkstore enterprise bric b2c e commerce report 2011Neel Terde
This document summarizes a report from yStats.com analyzing B2C e-commerce in Brazil, Russia, India, and China (BRIC countries) in 2011. Some key findings include strong sales growth in Brazil, Moscow and St. Petersburg accounting for 60% of online sales in Russia, over 230 million expected internet users in India by 2015, and over 300 million expected online shoppers in China by 2015. The report provides statistics on internet users, online shoppers, popular product categories, and major companies in the e-commerce markets of each BRIC country.
Smart - Covid 19 insights panel - April 29thSmart AdServer
Smart Virtual Panel about 'Insights, Benchmarks, and Perspective from the Buy-side during COVID-19’ with David Pironon, Romain Bruguière, Carlotta Meneghini, Joel Livesey and Laurent Baillot.
Product Brochure: Russia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Russia B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/russia-b2c-e-commerce-market-2015/
Retail Sales and Consumer Spending Analysis and Commentary - July 2023.pptxpaul young cpa, cga
Canadian retail sales dropped 0.3% in August, the first decline since March, as higher interest rates start to impact household budgets. Seven of the nine retail subsectors saw sales increases in July, led by food and beverage retailers, while motor vehicle and parts dealers saw the largest decrease. Excluding autos, retail sales in July rose 1%, double expectations. The report suggests Canadians are tightening spending as more face higher mortgage payments and gas prices due to Bank of Canada rate hikes aimed at slowing inflation.
Product Brochure with summarized information of our publication "BRIC B2C E-Commerce Markets 2014" .
Find more here: https://www.ystats.com/product/bric-b2c-e-commerce-markets-2014/
Product Brochure: Europe B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-b2c-e_commerce-market-2016/
Product Brochure: Western Europe B2C E-Commerce Market 2019yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2019/
Product Brochure with summarized information of our publication "CIS B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/cis-b2c-e-commerce-market-2019/
Product Brochure: Europe B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2017/
Product Brochure: Europe Clothing B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe Clothing B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-clothing-b2c-e-commerce-market-2016/
Product Brochure: Western Europe B2C E-Commerce Market 2017yStats.com
Product Brochure with summarized information of our publication " Western Europe B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2017-2/
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
Stylefruits is a leading social shopping site for fashion and home goods in Europe, with over 4.8 million Facebook fans and 5 million monthly visitors. It has strong growth in social media traffic and revenue, including a 120% increase in traffic and revenue from mobile devices since Q1 2013. The company expects continued international expansion and growth in revenue, which was over 30 million Euros in 2013 and is projected to reach 50 million Euros by 2015, partly driven by its expanding home goods segment. Key to its success are inspiration from trending styles, trusted recommendations from users, insights from big data, and an optimized mobile experience.
Internet and e-commerce are having a large and lasting impact on retail globally, disrupting the traditional way of conducting retail business. This trend is creating opportunities for new entrants while demanding that incumbent retailers adapt quickly – or perish. Globally, this is one of the key topics on the agenda of our retail clients.
Non-store retailing involves selling goods and services without a physical store, such as through vending machines, direct-to-home selling, telemarketing, catalog sales, mail order, and television marketing. It is a fast-growing method that allows customers to purchase items from their homes. While most retail transactions still occur in physical stores, non-store sales now account for almost 20% of total retail trade. The main types of non-store retailing include direct selling, telemarketing, online retailing, automatic vending, direct marketing, and electronic retailing.
According to China E-commerce Research Center, top 3 positions of e-commerce sites (including marketplace and e-tailer) in 2013 are taken by Tamll (50.1%), JD (22.4%) and Suning (4.9%).
As compared with 2012, the top 4 remains the same. However Vancl slipped 5 positions to number 10, Amazon China rose one position from number 6 to number 5, Newegg dropped out of top 10 and Vip entered top 10 for the first time with 2.3% marketshare.
Russia B2C E-Commerce and Online Payment Report 2013yStats.com
The recent „Russia B2C E-Commerce and Online Payment Report 2013“ by Hamburg-based secondary
market research company yStats.com provides information about B2C E-Commerce and the movement
toward online and mobile purchase transactions in Russia.
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet.
We have produced a new infographic highlighting this exceptional activity.
The document discusses the effects of COVID-19 on e-commerce in Germany. It notes that online consumer spending has significantly increased in some categories like medicine and food, while decreasing in fashion. Both short-term cyclical effects from the pandemic and long-term structural growth are impacting e-commerce. Most organizations strongly depend on large digital platforms like Amazon. However, price drops in digital marketing create new opportunities. The document advocates identifying an organization's e-commerce potential through optimizing existing channels, identifying new channels, optimizing digital marketing, and understanding market and consumer trends. It provides an example of modeling revenue uplift scenarios for a FMCG client through 2025 based on these levers.
United States Retail Sales for August 2016 - Analysis and Commentary paul young cpa, cga
This presentation will discuss Retail Sales for United States for the period-ending August 31, 2016.
Consumer spending is a key driver of the economy as such the information needs to be review along with other areas like housing starts, manufacturing, GDP as well as other market information.
The document summarizes recent trends in India's e-commerce sector. Key trends include major players expanding ancillary services like training programs and product categories. E-commerce giants are also expanding into new areas through acquisitions and partnerships. The government is supporting industry growth through new e-commerce initiatives promoting sectors like artisans and local manufacturing. Overall the document outlines how major policy moves and strategies by industry players are fueling growth in India's booming e-commerce market.
Research aarkstore enterprise bric b2c e commerce report 2011Neel Terde
This document summarizes a report from yStats.com analyzing B2C e-commerce in Brazil, Russia, India, and China (BRIC countries) in 2011. Some key findings include strong sales growth in Brazil, Moscow and St. Petersburg accounting for 60% of online sales in Russia, over 230 million expected internet users in India by 2015, and over 300 million expected online shoppers in China by 2015. The report provides statistics on internet users, online shoppers, popular product categories, and major companies in the e-commerce markets of each BRIC country.
Smart - Covid 19 insights panel - April 29thSmart AdServer
Smart Virtual Panel about 'Insights, Benchmarks, and Perspective from the Buy-side during COVID-19’ with David Pironon, Romain Bruguière, Carlotta Meneghini, Joel Livesey and Laurent Baillot.
Product Brochure: Russia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Russia B2C E-Commerce Market 2015".
Find more here: https://www.ystats.com/product/russia-b2c-e-commerce-market-2015/
Retail Sales and Consumer Spending Analysis and Commentary - July 2023.pptxpaul young cpa, cga
Canadian retail sales dropped 0.3% in August, the first decline since March, as higher interest rates start to impact household budgets. Seven of the nine retail subsectors saw sales increases in July, led by food and beverage retailers, while motor vehicle and parts dealers saw the largest decrease. Excluding autos, retail sales in July rose 1%, double expectations. The report suggests Canadians are tightening spending as more face higher mortgage payments and gas prices due to Bank of Canada rate hikes aimed at slowing inflation.
Product Brochure with summarized information of our publication "BRIC B2C E-Commerce Markets 2014" .
Find more here: https://www.ystats.com/product/bric-b2c-e-commerce-markets-2014/
Data Insight is a Russian research agency specializing in e-commerce market research. It conducts research on the Russian e-commerce market as a whole as well as regionally. It offers ad hoc research like mystery shopper programs and focus groups. It also provides consulting services like helping set up statistics monitoring systems and analyzing site statistics. Data Insight provides market statistics, ready-made market research reports on e-commerce in Russia and other countries, and field research. It aims to reveal hidden aspects of online stores and optimize them based on usage statistics analysis.
Response of the European e-Commerce companies to Covid-19 downturnVladimir Abramytchev
World Net Summit #fromhome took place on 11-15 May 2020 in Baku, Azerbaijan with the support of the Ministry of Transport, Communications and High Technologies of the Republic of Azerbaijan. My presentation at Baku E-Trade Forum on 13 May 2020 with the theme "Response of the European e-Commerce companies to Covid-19 downturn"
The document provides an overview of the e-commerce industry in India. It discusses the growth of the e-commerce market, which is expected to reach $200 billion by 2026 from $38.5 billion in 2017. Rising internet penetration is a key driver, with internet users in India projected to increase to 829 million by 2021. The online retail market is valued at $17.8 billion in 2017 and is growing rapidly. Electronics and apparel are the largest categories currently. Strategies adopted by e-commerce players include expansion, ancillary services, assisted commerce and personalized experiences. Key growth drivers include increasing awareness, investment and government initiatives like Digital India.
Product Brochure: Top Players in Global B2C E-Commerce 2016yStats.com
Product Brochure with summarized information of our publication "Top Players in Global B2C E-Commerce 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-players-2016/
The document discusses strategies adopted by e-commerce companies in India. Some key points:
1. E-commerce companies are expanding to different cities, regions, and countries to reach more customers. They are also expanding their product ranges.
2. Companies are focusing on personalization, localization, and customization to better understand customer preferences in different areas.
3. Logistics and fast delivery are important for customer satisfaction. E-commerce players are partnering with logistics companies and setting up fulfillment centers for efficient delivery.
Global B2C E-Commerce Trends Report 2013 by yStats.comyStats.com
This document is a report from yStats.com, a secondary market research company, on global B2C e-commerce trends in 2013. It provides an overview of key findings including increased personalization and use of mobile devices for online shopping. Worldwide growth is led by Asia-Pacific, especially China, while other emerging markets like India and Latin America are also expected to see strong increases. Trends like social commerce, mobile payments, and group buying are influencing growth in various regions. The report contains detailed data and forecasts on online retail sales, internet and mobile usage, and payment methods for countries/regions worldwide.
Ngành Bán lẻ | Báo cáo ngành Bán lẻ Việt Nam 2019Jackie Nguyen
Trong những năm gần đây, Việt Nam đã trải qua sự tăng trưởng bán lẻ nhanh chóng. Từ 2013-2018, ngành bán lẻ ghi nhận tốc độ tăng trưởng kép hàng năm (CAGR) là 10,97%. Tổng doanh thu bán lẻ cũng dự kiến sẽ đạt 180 tỷ USD vào năm 2020, tương đương mức tăng 26,6% từ năm 2018. Với dòng vốn đầu tư vào lĩnh vực này, nó đã sẵn sàng để chứng kiến sự tăng trưởng hơn nữa trong tương lai gần...
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https://smartretail.vn/
https://smartretail.com.vn/
New version 2015: http://www.slideshare.net/olegzhukov524/ecommerce-market-in-russia-2015
E-commerce market in Russia 2014: facts, figures, international comparison, trends & perspectives
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
Product Brochure with summarized information of our publication "CIS B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/cis-b2c-e-commerce-market-2019/
Eng_E-barometern_aÌrsrappprt_2023 final version 20240306.pdfvecilos241
This document provides an annual report on e-commerce trends in Sweden from PostNord and HUI Research. It summarizes the key findings from surveys of consumers and retailers on e-commerce sales and trends in 2023. Some of the main points covered include declining e-commerce growth in 2023 compared to previous years due to high inflation and economic uncertainty. However, the report also notes signs of recovery in the second half of 2023 and optimism for 2024. It also examines trends in different retail sectors like beauty and pharmacies. Top-performing online retailers are also identified.
Similar to Dynamic Pricing During Lockdown - Case Study (20)
Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
2. Gold-Standart.com is a Russian retail chain and online store of sports nutrition
2
The company's consumers mostly are active visitors of Moscow or Saint Petersburg gyms,
improving the training result with sports nutritional supplements and vitamins.
Due to the COVID-19 spring lockdown,
gyms in Moscow and St. Petersburg
were closed until July 2020.
As a result, the company's offline stores
were closed, and with non-worked
gyms, online sales decreased almost to
zero.
AI-driven Imprice pricing modules
helped Gold-Standart.com to reignite
demand and accelerate the gross profit
of the online store.
3. Key results of AI-driven pricing implementation
24
The company compared sales data in June, when AI-algorithms managed prices,
with sales in the previous month, May 2020.
Key implementation results for an online store, June to May 2020:
Revenue growth Gross margin
growth
Number of online
orders growth
Average
Order Value
growth
Though Internet traffic was still falling, revenue, profits, the number
of orders, and Average Order Value increased.
Essential fact:
In June, the sports nutrition
market crisis remained: gyms
in Moscow and St. Petersburg
were still closed.
Internet traffic in June even
decreased compared to May.
Read the full story:
https://imprice.ai/case-gs5