Uncorkd CEO Joshua Saunders keynote presentation to the Wine Industry Technology Symposium (2015) on current trends in consumer-facing technology for the wine industry.
8. Only 27% of Wine Drinkers
Believe Brand is an Important
Factor When Ordering a Wine
2015 Uncorkd Survey of Alcoholic Beverage Selections in Restaurants
12. 31.87% 32.67%
38.46%
53.08%
73.03%
34.07% 33.66% 20.19%
24.62%
17.76%
21.98%
26.73%
28.85%
15.38%
7.24%9.89%
3.96%
9.62%
6.15%
1.97%2.20% 2.97% 2.88% 0.77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
21-30 31-40 41-50 51-60 61+
While at a restaurant, how often do you share any part of your dining
experience on social media, such as Facebook, Twitter, or Instagram?
Never Rarely Sometimes Most of the time Almost always
2015 Uncorkd Survey of Alcoholic Beverage Selections in Restaurants
13. Free Download of 2015 Uncorkd
Survey of Alcoholic Beverage
Selections in Restaurants
http://www.uncorkd.biz/resources
15. 85.05%
5.69% 4.98%
2.31% 1.96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I've never used any
alcohol related app
I've installed an app,
but never use it
Once every few
months
Once a month Once a week or more
How frequently do you use any type of wine, beer or alcohol
related app on your mobile phone?
2015 Uncorkd Survey of Alcoholic Beverage Selections in Restaurants
25. Data
• What data can we measure?
• What data is useful and actionable?
Analyze
• How can we segment our customers?
• Demographic, Behavioral, Psychographic
Marketing
• Use timely and relevant messages
• Drip marketing, A/B testing, engagement