We recently conducted a survey amongst retails to look at the Evolution of Black Friday over the last 5 years. To where it is currently and what retailers see it's path in the next 5 years. Some of the highlights show: - 80% of retailers operate their stores between 8-12 hours during Black Friday - 60% of retailers don't operate Cyber Monday deals - Over 50% of retailers increase their staffing levels during Black Friday

1. All the retailers
who took part
in the survey
said they were
involved in
Black Friday
Retailers offer Black Friday
deals globally now
of retailers operate their
stores for 8-12 hours during
Black Friday campaigns
By 2020
40%
believe that in-store
Black Friday deals
will be obsolete
Over half
the retailers
increase their
staff levels
during Black
Friday
60% of retailers
don’t participate in
Cyber Monday deals
of the retailers utilise a
WFM system or app to
manage their workforce
Retailers indicated that
there has been a rise in
the number of days their
Black Friday deals run
2010
5 days
2015
7 days
2020
8 days
80%
2/3
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Evolution of Black Friday
conducted a survey amongst retailers
to look at the Evolution of Black Friday.