The document discusses missed opportunities with automated cart recovery messages. It notes that 70% of carts are abandoned and around $4 billion will be abandoned in 2014. Only 8.1% of leading brands currently use automated cart recovery messages. When used, cart recovery messages had a 18.1% response rate and completed 7.3% of transactions without incentives, and a 31.2% response rate and 13.7% completed transactions when incentives were added. The document advocates for the use of cart recovery messages to reduce abandoned carts.