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Marcel Borlin 
CIO Commercial Systems 
Tesco 
1 
@marcelborlin
Customer-driven change: 
Big data and the need for speed 
Marcel Borlin | CIO- Commercial Systems 
© 2013 Tesco. Proprietary and Confidential 26 September 2014
© 2013 Tesco. Proprietary and Confidential 3 26 September 2014
© 2013 Tesco. Proprietary and Confidential 4 26 September 2014
3 
© 2013 Tesco. Proprietary and Confidential 5 26 September 2014
© 2013 Tesco. Proprietary and Confidential 6 26 September 2014
© 2013 Tesco. Proprietary and Confidential 7 26 September 2014
© 2013 Tesco. Proprietary and Confidential 8 26 September 2014
Over 
75 million 
shopping trips a week 
Over 
500,000 
colleagues around the 
world 
Over 
6,500 
stores 
Food delivered to 
half a million 
homes a week 
Over 
40 million 
customers using loyalty 
schemes, such as Clubcard 
Suppliers in over 
70 
countries 
This year, over 
3 billion 
cases of goods distributed 
to our stores worldwide 
© 2013 Tesco. Proprietary and Confidential 9 26 September 2014
Past Future 
What 
happened? 
Reporting 
Dashboards 
What is 
happening? 
What is likely 
to happen? 
Why did it 
happen? 
Real-time 
Analytics 
What is it 
happening? 
Predictive 
Analytics 
What should I 
do about it? 
Forensics 
& Data Mining 
Real-time 
Data Mining 
Prescriptive 
Analytics 
© 2013 Tesco. Proprietary and Confidential 10 26 September 2014
10% 
2.4% 
0% 
Analytics 
Event 
Processing Business 
Rules Optimisation 
Recommendations Manage 
© 2013 Tesco. Proprietary and Confidential 11 26 September 2014 
Exceptions 
I T P
© 2013 Tesco. Proprietary and Confidential 12 26 September 2014
© 2013 Tesco. Proprietary and Confidential 13 26 September 2014

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#IBMRetailMcr - Customer driven change - Big Data and the need for speed - Marcel Borlin, Tesco

  • 1. Marcel Borlin CIO Commercial Systems Tesco 1 @marcelborlin
  • 2. Customer-driven change: Big data and the need for speed Marcel Borlin | CIO- Commercial Systems © 2013 Tesco. Proprietary and Confidential 26 September 2014
  • 3. © 2013 Tesco. Proprietary and Confidential 3 26 September 2014
  • 4. © 2013 Tesco. Proprietary and Confidential 4 26 September 2014
  • 5. 3 © 2013 Tesco. Proprietary and Confidential 5 26 September 2014
  • 6. © 2013 Tesco. Proprietary and Confidential 6 26 September 2014
  • 7. © 2013 Tesco. Proprietary and Confidential 7 26 September 2014
  • 8. © 2013 Tesco. Proprietary and Confidential 8 26 September 2014
  • 9. Over 75 million shopping trips a week Over 500,000 colleagues around the world Over 6,500 stores Food delivered to half a million homes a week Over 40 million customers using loyalty schemes, such as Clubcard Suppliers in over 70 countries This year, over 3 billion cases of goods distributed to our stores worldwide © 2013 Tesco. Proprietary and Confidential 9 26 September 2014
  • 10. Past Future What happened? Reporting Dashboards What is happening? What is likely to happen? Why did it happen? Real-time Analytics What is it happening? Predictive Analytics What should I do about it? Forensics & Data Mining Real-time Data Mining Prescriptive Analytics © 2013 Tesco. Proprietary and Confidential 10 26 September 2014
  • 11. 10% 2.4% 0% Analytics Event Processing Business Rules Optimisation Recommendations Manage © 2013 Tesco. Proprietary and Confidential 11 26 September 2014 Exceptions I T P
  • 12. © 2013 Tesco. Proprietary and Confidential 12 26 September 2014
  • 13. © 2013 Tesco. Proprietary and Confidential 13 26 September 2014

Editor's Notes

  1. http://www.afsug.com/library/documents/saphila2014_presentations/Day1/BALLROOM_A/Nexus%20of%20Forces,%202014%20Unleashing%20the%20Power%20of%20Digitalization%20-%20Cassio%20Dreyfuss.pdf
  2. Notes for Marcel: Have reformatted the slide but kept the old one too, so please delete whichever is least preferable.
  3. Notes for Marcel: again a duplicated slide (please delete whichever is preferable)
  4. Lowry Tech Team: Please play the IBM/Tesco Aristo Video