Bni 2 5-13-linked-in
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The document discusses using LinkedIn to meet the marketing goals of a BNI group in Annapolis. The goals are to demonstrate more value to members, grow membership to 30 quality members, and be a leader among BNI MD groups. It recommends regularly sharing member success stories, metrics, tips, and stories through social media to promote the group and members. It outlines features of LinkedIn like profiles, company pages, connections, groups, and ways to use them for business development like establishing credibility, connecting through groups, and using tools to build expertise and network.
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- 1. Using Linkedin to develop business BNI presentation February 5, 2013
- 2. Goals of Marketing Efforts Annapolis B Marketing Committee Goals of Marketing Committee Efforts – To demonstrate more value for their membership in Annapolis B BNI group – To grow the group to at least 30 members with high quality members – To be a “leader” among BNI MD groups How Can the Marketing Committee Accomplish these Goals? Regularly Demonstrate Value of Membership by: – Telling member success stories – Providing group metrics – Num of members – Num of referrals passed – Num of business passed ($) – Num of one on ones – Educate how to make the most of membership – Publish business tips from members through various social media that gets the name of the member and the group name out and builds audience for both BNI 2-5-13 2
- 5. LinkedIn Company Page BNI 2-5-13 5
- 6. LinkedIn All Connections BNI 2-5-13 6
- 7. Linkedin filtered connections BNI 2-5-13 7
- 9. Linkedin Groups 2 BNI 2-5-13 9
- 10. Linkedin user guide BNI 2-5-13 10
- 11. Linkedin People you may know BNI 2-5-13 11
- 12. Linkedin people you may know - 2 BNI 2-5-13 12
- 13. Linkedin groups you may like BNI 2-5-13 13
- 14. Ways to use LI for BD • Establish credibility – Create an optimized profile – Join “Groups” and discussions – Start a “Group” and ask questions – Link to anything you write or post on your website – Update regularly to show up higher in search both on LinkedIn and online BNI 2-5-13 14
- 15. Business development • Use groups to connect with people that you don’t have a connection to • Ask to be introduced to someone who is connected to your connections • Use the “tools” to build your credibility: SlideShare (presentations), Blog (show links to your blogs and those of your contacts), Reading Lists to enhance your professional development and Events, to attend or advertise your events BNI 2-5-13 15
Editor's Notes
- Why LinkedInBusiness Focused Social MediaGroups and Connections gives us access to a greater communityHome screen gives you the opportunity to update your status, link to your latest blog or something you want to share inside of LinkedIn. You can also read an article online or comment on something you see – if it has a LI like badge, by clicking it you are updating your status. Great way to do something you are already doing and turn it into an opportunity to grow your presence on the web.
- Use the Profile tool to make sure you have updated or provided as much info as possible to make your profile stand out. Look at what other people in your industry are doing to see what information you may want to inclue in your description.
- Use the Company Page to profile your business. This is a way to showcase your business, separate from you.