The document discusses how tablet adoption is growing rapidly and will reach 300 million by 2015. It then describes the Digital Publishing Suite (DPS) which allows publishers to create digital magazines and newspapers for tablets. DPS supports various article types, devices, and interactive features. Publishers can use DPS to generate revenue and build their brands. Data shows readers spend over an hour on DPS apps and are replacing printed content with digital. The document concludes by outlining how DPS can be used for marketing, branding, and corporate communications opportunities through engaging digital content.
Social Communications: Delivering Winning Internal Communications Programs Wi...Prescient Digital Media
The document discusses best practices for implementing successful internal communications programs using intranet 2.0 technologies. It notes that while new technologies allow for more two-way communication, companies should have a plan and not just adopt tools for their own sake. Key recommendations include setting ground rules, listening to employees, partnering with IT, retaining some traditional methods, and getting executive support. Metrics, personas, use cases, and focusing on employee engagement, not just technology, are presented as important to planning a successful intranet 2.0 strategy.
The document discusses leveraging cloud services to provide new business services for small and medium-sized business (SMB) customers. It notes that SMB customers are increasingly adopting cloud services for functions like security, storage/backup, desktop productivity apps, and business apps. However, many SMBs' current IT providers are not educating them about cloud or software-as-a-service (SaaS) options since they do not make money from them. The document suggests cloud services can help address SMB customers' IT needs in a way that traditional on-premise software and resellers may not.
Social Communications: Delivering winning internal communications programs wi...Prescient Digital Media
n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
Everything You Know is Not Quite Right Anymore: Rethinking Best Web Practices...Doug Gapinski
We’ve entered a new era where an increasing number of devices with wildly divergent features— including phones, tablets, game consoles, and TVs—are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate.
This doesn't mean creating separate solutions for each device but rather preparing our existing content to meet an unpredictable future. Responsive web design means changing how we plan and evaluate performance. Dave Olsen and Doug Gapinski share and examine examples to help institutions rethink and adjust for the future-friendly web.
Presenters
Dave Olsen
Professional Technologist, West Virginia University
Doug Gapinski
Strategist, mStoner
MangoSpring\'s latest and greatest is called Engage. Engage is Twitter + Facebook + Exchange all available on a cloud or behind your firewall. Signup for a free account today at http://engagesmart.com/signup
General management powerpoint presentation templatesSlideTeam.net
The document is a diagram that depicts the project management lifecycle. It shows the key stages of a project from initiation through planning, execution, implementation review, and closure. Arrows connect each stage in a cycle to represent the iterative nature of project management. The diagram also labels each stage and provides the option to edit colors and ungroup objects for customization.
Why is making and managing apps so hard?Nick Bogaty
The document discusses some of the challenges of developing and managing mobile apps. It notes the increasing complexity as mobile platforms have added more APIs and sensors over time. It also mentions some potential solutions like app prototyping, centralized asset management, and leveraging mobile marketing services to help address these challenges.
Social Communications: Delivering Winning Internal Communications Programs Wi...Prescient Digital Media
The document discusses best practices for implementing successful internal communications programs using intranet 2.0 technologies. It notes that while new technologies allow for more two-way communication, companies should have a plan and not just adopt tools for their own sake. Key recommendations include setting ground rules, listening to employees, partnering with IT, retaining some traditional methods, and getting executive support. Metrics, personas, use cases, and focusing on employee engagement, not just technology, are presented as important to planning a successful intranet 2.0 strategy.
The document discusses leveraging cloud services to provide new business services for small and medium-sized business (SMB) customers. It notes that SMB customers are increasingly adopting cloud services for functions like security, storage/backup, desktop productivity apps, and business apps. However, many SMBs' current IT providers are not educating them about cloud or software-as-a-service (SaaS) options since they do not make money from them. The document suggests cloud services can help address SMB customers' IT needs in a way that traditional on-premise software and resellers may not.
Social Communications: Delivering winning internal communications programs wi...Prescient Digital Media
n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
Brightcove - Video Marketing Trend Across Customer LifecycleJames Yoon
This deck was presented at IDG Digital Marketing Conference 2013 which was held @ Conrad Seoul on Feb. 6, 2013. It includes best practices of video marketing across customer lifecycle. Local examples are also showcased as well.
Everything You Know is Not Quite Right Anymore: Rethinking Best Web Practices...Doug Gapinski
We’ve entered a new era where an increasing number of devices with wildly divergent features— including phones, tablets, game consoles, and TVs—are connected to the Internet. As the way people access the Internet changes, there is an urgent need to rethink how we use the web to communicate.
This doesn't mean creating separate solutions for each device but rather preparing our existing content to meet an unpredictable future. Responsive web design means changing how we plan and evaluate performance. Dave Olsen and Doug Gapinski share and examine examples to help institutions rethink and adjust for the future-friendly web.
Presenters
Dave Olsen
Professional Technologist, West Virginia University
Doug Gapinski
Strategist, mStoner
MangoSpring\'s latest and greatest is called Engage. Engage is Twitter + Facebook + Exchange all available on a cloud or behind your firewall. Signup for a free account today at http://engagesmart.com/signup
General management powerpoint presentation templatesSlideTeam.net
The document is a diagram that depicts the project management lifecycle. It shows the key stages of a project from initiation through planning, execution, implementation review, and closure. Arrows connect each stage in a cycle to represent the iterative nature of project management. The diagram also labels each stage and provides the option to edit colors and ungroup objects for customization.
Why is making and managing apps so hard?Nick Bogaty
The document discusses some of the challenges of developing and managing mobile apps. It notes the increasing complexity as mobile platforms have added more APIs and sensors over time. It also mentions some potential solutions like app prototyping, centralized asset management, and leveraging mobile marketing services to help address these challenges.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy 2012, Melbourne: Customer relevance - the next frontier for competi...Jason Juma-Ross
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
3 things to start this afternoon to improve your paid searchJonathan Beeston
The document recommends 3 things to improve paid search: 1) test new ad formats to keep up with changes, 2) act differently for mobile vs desktop as their behaviors differ, and 3) attribute traffic across channels and optimize spending based on their models.
Convincing the CFO that Social Media Adds ValueTribal Impact
The document discusses how to convince a CFO that B2B social media can generate profit rather than just incur costs. It outlines SAP's social media strategy and provides examples of how social media creates value through innovation, efficiency, commerce, intelligence, and insight. Metrics are presented to quantify this value in terms that appeal to CFOs, such as potential cost savings and revenue influenced.
Ginger Shimp - The Care and Feeding of the Content EngineAutumn Quarantotto
This document provides tips and strategies for creating and distributing digital content. It discusses how content must appeal to different types of buyers across various stages of the buyer's journey, from awareness to conversion. It then offers numerous suggestions for developing content such as white papers, blogs, videos, podcasts and web events and leveraging it through tactics like digital asset versioning and inclusion of multimedia elements. The goal is to start with seminal content and extract multiple content formats to engage diverse audiences.
Steve Pinches discusses the Financial Times' shifting business model and focus on digital subscriptions over time. Some key points:
- In the 2000s, the FT had a flat paywall model that did not work well and was charging around $99 for a subscription.
- By 2012, careful price testing allowed them to push digital subscription prices up to over $350. Their target was 313,000 paid digital subscribers by the end of 2012.
- The FT began focusing on developing their mobile products and web apps from 2009 onward. Their goal was to provide an experience that felt tailored across devices.
- Challenges included storing large amounts of content offline reliably in a browser, cross-platform testing
Casos de Estudio Barclays y Sony (Personalización y Social Media con las solu...Elisa Group
En este documento se presentan 2 casos de estudio con las soluciones de inteligencia digital de Adobe que fueron presentados en el Seminario "Métricas, no Mitos", organizado por Webanalytics.es junto con Adobe.
Los casos de estudio son:
-Caso Barclays: hazlo personal, cada interacción cuenta
-Caso Sony: Los likes y los Fans son rentables
Alfresco integrations in education powered by Cignex DatamatixAlfresco Software
This document provides a summary of an Alfresco webinar on integrations in education. The webinar covered Alfresco and its integrations with Moodle and Liferay in education. It included introductions from Alfresco and CIGNEX Datamatics, information about Alfresco, CIGNEX's Alfresco practice, use cases of Alfresco in education, and a question and answer section. Two case studies were presented: implementing Alfresco, Moodle and Liferay for a global university, and using Alfresco for a California university's website. The webinar highlighted cost savings and benefits of using open source Alfres
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't SugarCRM
This document summarizes a presentation about social CRM tools. It discusses how social tools are commonly deployed separately from CRM rather than being integrated. It also notes that while organizations want benefits like efficiency and collaboration, they are not achieving benefits like improved customer service. The presentation recommends focusing social tools on business processes and customers by selecting the right tools for each process and context rather than deploying all tools. It provides examples of how tools like group chat could be used for customer support escalation.
This document discusses how CRM has evolved from 2005 to today with the rise of social media, cloud computing, and native mobile apps. It highlights how SugarCRM provides an open platform CRM solution that enables social CRM, mobile CRM in the cloud, and gives customers control over their data and customizations. SugarCRM is a leading global open source CRM provider that offers marketing, sales, and customer service automation to over 800,000 users across 80,000 organizations.
The responsive website design is quickly established as a fundamental element in the design of next generation websites. This is largely due to the evolution of the Web and the rapid growth of mobile devices. If you want to setup your website in gulf shores Alabama both for desktop and mobile platforms then go for responsive website design gulf shores al.
This document discusses Océ's implementation of Intranet 2.0 tools on a limited budget. It describes how Océ transitioned from many local intranets to a single global intranet. When the financial crisis hit in 2008, the intranet budget was cut to zero. In response, Océ introduced social media tools like blogs, wikis, idea management, and microblogging to engage employees on a limited budget. These efforts boosted creativity, engagement, and collaboration. Océ was able to implement an integrated, cross-media communication strategy and save costs despite budget constraints by leveraging social media.
This document discusses business intelligence (BI) in the cloud. It begins by providing context on the growth of the global cloud market and how cloud impacts businesses and IT. The document then discusses current adoption of cloud BI, with small companies leading the way. It outlines the top three types of cloud BI being used. The presentation goes on to describe the capabilities of SAP BusinessObjects BI OnDemand, including accessing and visualizing data in the cloud, as well as sharing insights. It addresses concerns around data security in the cloud.
Just the Facts - Building a Fact-Based Business Case for the CloudSAP Ariba
The survey document summarizes the results of a January 2012 cloud computing survey conducted by IDG Enterprise across several brands. The key findings were:
- Private cloud was the most readily adopted model currently, with rapid growth expected to continue. Within 18 months, over a third of large organizations expected a majority of IT operations to be performed in the cloud.
- While long-term cost savings were anticipated, accurately calculating costs and ROI posed challenges. Short-term costs were expected to be higher.
- The top drivers for cloud-based apps were reducing costs and increasing agility. The biggest hurdles were security concerns, governance issues, and lack of access to key vendor solutions.
Optimizing web and mobile site performance using page speedCompuware APM
End-users’ expectations for web and mobile site performance keep rising. In a 2011 survey of 4,014 mobile web users 71% stated they expect websites to load as quickly, almost as quickly or faster on their mobile phone than on the computer they use at home – up from 58% in 2009.
With web and mobile sites your customers expect transactions that are fast and work faultlessly. Failure to deliver quality web experiences through slow or malfunctioning sites will result in lost customers and business.
Featured speakers, Bryan McQuade, Senior Software Engineer at Google and Page Speed tech lead, and Compuware APM CTO Steve Tack show:
• What end-users rising performance expectations mean for website owners and developers
• The impact of web and mobile site performance on business results
• Best practices to optimize web and mobile site performance using Page Speed
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social businessHerbert Wagger
This document provides an overview of using IBM Domino and XPages for social business applications. It discusses how XPages is a platform for collaborative and social apps and introduces the XPages Social Enabler which allows easy integration of REST, JSON, and OAuth. Examples are given of sample XPages apps that access IBM Connections profiles and activities. The presentation also demonstrates some example social apps built with XPages like a social CRM and sales wiki. It discusses using the OpenNTF XSnippets app to share code and provides demos of integrating with social networks and IBM's social business toolkit.
This document discusses the importance of creating engaging web experiences and optimizing web presence. It notes that social networking is the most popular online activity and that engaging organizations have higher earnings growth. It also mentions that exceptional customer experiences on websites can increase profits and reduce customer defection. The document provides examples of how seconds matter in online interactions and recognizes several award-winning customer-facing websites.
The document discusses using apps as an interactive business development tool. It outlines how apps have evolved from products to help customers and for marketing purposes. It then discusses the growing use of apps in businesses and provides examples of business apps that can be used for sales, marketing, HR and more. The document advocates developing a pilot app to test using apps to engage stakeholders and deliver ROI for certain business processes.
cPrime's latest Agile Meetup discussion will center around methods for how to monitor and validate the performance of agile.
Many firms that have been doing agile can not determine how or if it has had an impact on the company. Agile expert, Jeff Howey will discuss ways to evaluate agile performance. Join our webinar to learn how to identify the benefits of agile and uncover the differences between companies that exhibit "agile-like" behavior and highly functioning teams.
- The document discusses a Forrester survey of 156 eCommerce leaders on their technology investments and challenges.
- Most retailers currently use home-grown or licensed on-premise solutions, but cloud solutions are gaining popularity among smaller retailers.
- Retailers have ambitious growth plans for global expansion and mobile, but have low confidence that their current solutions can scale to meet future needs.
- The survey aimed to understand challenges with current platforms and determine true total costs of maintaining eCommerce technologies.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy 2012, Melbourne: Customer relevance - the next frontier for competi...Jason Juma-Ross
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
3 things to start this afternoon to improve your paid searchJonathan Beeston
The document recommends 3 things to improve paid search: 1) test new ad formats to keep up with changes, 2) act differently for mobile vs desktop as their behaviors differ, and 3) attribute traffic across channels and optimize spending based on their models.
Convincing the CFO that Social Media Adds ValueTribal Impact
The document discusses how to convince a CFO that B2B social media can generate profit rather than just incur costs. It outlines SAP's social media strategy and provides examples of how social media creates value through innovation, efficiency, commerce, intelligence, and insight. Metrics are presented to quantify this value in terms that appeal to CFOs, such as potential cost savings and revenue influenced.
Ginger Shimp - The Care and Feeding of the Content EngineAutumn Quarantotto
This document provides tips and strategies for creating and distributing digital content. It discusses how content must appeal to different types of buyers across various stages of the buyer's journey, from awareness to conversion. It then offers numerous suggestions for developing content such as white papers, blogs, videos, podcasts and web events and leveraging it through tactics like digital asset versioning and inclusion of multimedia elements. The goal is to start with seminal content and extract multiple content formats to engage diverse audiences.
Steve Pinches discusses the Financial Times' shifting business model and focus on digital subscriptions over time. Some key points:
- In the 2000s, the FT had a flat paywall model that did not work well and was charging around $99 for a subscription.
- By 2012, careful price testing allowed them to push digital subscription prices up to over $350. Their target was 313,000 paid digital subscribers by the end of 2012.
- The FT began focusing on developing their mobile products and web apps from 2009 onward. Their goal was to provide an experience that felt tailored across devices.
- Challenges included storing large amounts of content offline reliably in a browser, cross-platform testing
Casos de Estudio Barclays y Sony (Personalización y Social Media con las solu...Elisa Group
En este documento se presentan 2 casos de estudio con las soluciones de inteligencia digital de Adobe que fueron presentados en el Seminario "Métricas, no Mitos", organizado por Webanalytics.es junto con Adobe.
Los casos de estudio son:
-Caso Barclays: hazlo personal, cada interacción cuenta
-Caso Sony: Los likes y los Fans son rentables
Alfresco integrations in education powered by Cignex DatamatixAlfresco Software
This document provides a summary of an Alfresco webinar on integrations in education. The webinar covered Alfresco and its integrations with Moodle and Liferay in education. It included introductions from Alfresco and CIGNEX Datamatics, information about Alfresco, CIGNEX's Alfresco practice, use cases of Alfresco in education, and a question and answer section. Two case studies were presented: implementing Alfresco, Moodle and Liferay for a global university, and using Alfresco for a California university's website. The webinar highlighted cost savings and benefits of using open source Alfres
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't SugarCRM
This document summarizes a presentation about social CRM tools. It discusses how social tools are commonly deployed separately from CRM rather than being integrated. It also notes that while organizations want benefits like efficiency and collaboration, they are not achieving benefits like improved customer service. The presentation recommends focusing social tools on business processes and customers by selecting the right tools for each process and context rather than deploying all tools. It provides examples of how tools like group chat could be used for customer support escalation.
This document discusses how CRM has evolved from 2005 to today with the rise of social media, cloud computing, and native mobile apps. It highlights how SugarCRM provides an open platform CRM solution that enables social CRM, mobile CRM in the cloud, and gives customers control over their data and customizations. SugarCRM is a leading global open source CRM provider that offers marketing, sales, and customer service automation to over 800,000 users across 80,000 organizations.
The responsive website design is quickly established as a fundamental element in the design of next generation websites. This is largely due to the evolution of the Web and the rapid growth of mobile devices. If you want to setup your website in gulf shores Alabama both for desktop and mobile platforms then go for responsive website design gulf shores al.
This document discusses Océ's implementation of Intranet 2.0 tools on a limited budget. It describes how Océ transitioned from many local intranets to a single global intranet. When the financial crisis hit in 2008, the intranet budget was cut to zero. In response, Océ introduced social media tools like blogs, wikis, idea management, and microblogging to engage employees on a limited budget. These efforts boosted creativity, engagement, and collaboration. Océ was able to implement an integrated, cross-media communication strategy and save costs despite budget constraints by leveraging social media.
This document discusses business intelligence (BI) in the cloud. It begins by providing context on the growth of the global cloud market and how cloud impacts businesses and IT. The document then discusses current adoption of cloud BI, with small companies leading the way. It outlines the top three types of cloud BI being used. The presentation goes on to describe the capabilities of SAP BusinessObjects BI OnDemand, including accessing and visualizing data in the cloud, as well as sharing insights. It addresses concerns around data security in the cloud.
Just the Facts - Building a Fact-Based Business Case for the CloudSAP Ariba
The survey document summarizes the results of a January 2012 cloud computing survey conducted by IDG Enterprise across several brands. The key findings were:
- Private cloud was the most readily adopted model currently, with rapid growth expected to continue. Within 18 months, over a third of large organizations expected a majority of IT operations to be performed in the cloud.
- While long-term cost savings were anticipated, accurately calculating costs and ROI posed challenges. Short-term costs were expected to be higher.
- The top drivers for cloud-based apps were reducing costs and increasing agility. The biggest hurdles were security concerns, governance issues, and lack of access to key vendor solutions.
Optimizing web and mobile site performance using page speedCompuware APM
End-users’ expectations for web and mobile site performance keep rising. In a 2011 survey of 4,014 mobile web users 71% stated they expect websites to load as quickly, almost as quickly or faster on their mobile phone than on the computer they use at home – up from 58% in 2009.
With web and mobile sites your customers expect transactions that are fast and work faultlessly. Failure to deliver quality web experiences through slow or malfunctioning sites will result in lost customers and business.
Featured speakers, Bryan McQuade, Senior Software Engineer at Google and Page Speed tech lead, and Compuware APM CTO Steve Tack show:
• What end-users rising performance expectations mean for website owners and developers
• The impact of web and mobile site performance on business results
• Best practices to optimize web and mobile site performance using Page Speed
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social businessHerbert Wagger
This document provides an overview of using IBM Domino and XPages for social business applications. It discusses how XPages is a platform for collaborative and social apps and introduces the XPages Social Enabler which allows easy integration of REST, JSON, and OAuth. Examples are given of sample XPages apps that access IBM Connections profiles and activities. The presentation also demonstrates some example social apps built with XPages like a social CRM and sales wiki. It discusses using the OpenNTF XSnippets app to share code and provides demos of integrating with social networks and IBM's social business toolkit.
This document discusses the importance of creating engaging web experiences and optimizing web presence. It notes that social networking is the most popular online activity and that engaging organizations have higher earnings growth. It also mentions that exceptional customer experiences on websites can increase profits and reduce customer defection. The document provides examples of how seconds matter in online interactions and recognizes several award-winning customer-facing websites.
The document discusses using apps as an interactive business development tool. It outlines how apps have evolved from products to help customers and for marketing purposes. It then discusses the growing use of apps in businesses and provides examples of business apps that can be used for sales, marketing, HR and more. The document advocates developing a pilot app to test using apps to engage stakeholders and deliver ROI for certain business processes.
cPrime's latest Agile Meetup discussion will center around methods for how to monitor and validate the performance of agile.
Many firms that have been doing agile can not determine how or if it has had an impact on the company. Agile expert, Jeff Howey will discuss ways to evaluate agile performance. Join our webinar to learn how to identify the benefits of agile and uncover the differences between companies that exhibit "agile-like" behavior and highly functioning teams.
- The document discusses a Forrester survey of 156 eCommerce leaders on their technology investments and challenges.
- Most retailers currently use home-grown or licensed on-premise solutions, but cloud solutions are gaining popularity among smaller retailers.
- Retailers have ambitious growth plans for global expansion and mobile, but have low confidence that their current solutions can scale to meet future needs.
- The survey aimed to understand challenges with current platforms and determine true total costs of maintaining eCommerce technologies.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Search and Performance Insider Summit - Survey ResultsMediaPost
This document lists different levels of sponsorship for an event, including premier sponsor, title sponsor, sponsors, and presenting sponsor. It repeats these sponsorship levels multiple times.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
This document lists the title sponsor and sponsors of an event four separate times without providing any other context or information. It repeats the title of "Title Sponsor" and "Sponsors" on each new line but does not include the names of any sponsors or other details about the event.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
Lisa Ryan Howard is the Senior Vice President of Advertising at The New York Times. She discusses how the elimination of third-party cookies will impact digital advertising and outlines the key areas advertisers should focus on going forward, including understanding audience context, motivation, and propensity through analyzing topics, sections, emotions, objectives and history with the New York Times rather than relying on third-party data. She concludes by thanking the audience and looking forward to partnering with advertisers in 2022 and beyond.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
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Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.