This presentation is for you if:
- You did not increase your website/campaign conversion rates by at least 30% YoY
- You are only focused in driving visitors, but never analyzed your data
- If you are not able to scale the results from your website
- If you want to grow exponentially with your business
- If you want to design or develop better websites
DotYeti.com is the most creative, on-demand and efficient
graphic design platform, accessible for a flat monthly fee.
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7. IS FOR YOU IF YOU...
THIS PRESENTATION
● You did not increase your website/campaign conversion
rates by at least 30% YoY
● You are only focused in driving visitors, but never analyzed
your data
● If you are not able to scale the results from your website
● If you want to grow exponentially with your business
● If you want to design or develop better websites
8. Roy Selbach
MSc. MBA B.comm
• 9+ years: Digital
Marketer Consultant
• 5+ years: Social Media
Specialist
• 3+ years: Digital
Transformation:
Marketing Automation
Founded
For more reference: www.royselbach.com
• 3+ years: Marketing
Director
• 3+ years: Brand and
Design manager
• 3+ years: Graphical
Designer
ABOUT ME
10. Everything... almost everything!
SOME PRODUCT CATEGORIES
PROMOTION BRANDING
POWERPOINT
DESIGN
BRANDING
LANDING PAGES
WEB ICONS
BANNERS ILLUSTRATIONS
SOCIAL ADS
AND MUCH
MUCH MORE...
14. MOST COMMON
CONVERSIONS
● Sign-up for email list
● Download lead magnet (e-book, guide, whitepaper)
● Make a purchase
● Listen to an audiotrack
● Visit “thank you” page
● ...
16. CONVERSION RATE
OPTIMIZATION
Conversion rate optimization, is the process of enhancing your website and
content to boost conversions.
A high conversion rate means your website is well-designed, formatted effectively,
and appealing to your target audience.
21. DIRECT VS NURTURE
CONVERSIONS
NURTURE
● Email sign-up
● Video demo
● White Paper
● E-book
● Calculator Results
● Social Media Follow
● Sample Download
● Survey
DIRECT
● Purchase
● Press call button
● Contact form
● Book a meeting
● Book demo
22. ● Full name
● Email address
● Phone number
● Company name
● Amount of employees
● Vertical Industry
● Job role
● Country
● ….
LEAD FORM
ESSENTIALS
23. 1. Product landing page
2. Problem landing page
3. Industry landing page
4. Job role landing page
LANDING PAGES
37. PEOPLE FORM FIRST IMPRESSIONS
ABOUT OTHER PEOPLE
IN 100 MILLISECONDS
THAT’S ONLY 1/10th OF A SECOND
#ATTRACTIVENESS #LIKEABILITY #TRUSTWORTHINESS
#COMPETENCE #AGGRESIVENESS
38. PEOPLE FORM FIRST IMPRESSIONS
ABOUT WEBSITES
IN 17-50 MILLISECONDS
THAT’S ONLY 1/59th - 1/20th OF A SECOND
2-6X FASTER
71. CONSIDERATIONS
DO NOT ASK THINGS LIKE:
“WHAT COLOURS CONVERT THE BEST”
BUT INSTEAD, TRY TO FIND OUT:
1. Where do people get stuck in the buying process?
2. What are the user personas of your paying visitors?
3. What are the hurdles they need to overcome?
4. What makes the user hesitate to take an action?
72. STEP 1: Map out your marketing funnel
STEP 2: Decide your conversions
STEP 3: Create your landing pages
STEP 4: Set-up customer tracking
STEP 5: Set-up A/B testing with the best-practice strategies
STEP 6: Keep optimizing, optimizing & optimizing
STEPS TO SUCCESS
SUMMARY
73. Need to get
EFFECTIVE
& CREATIVE
visuals done for your campaigns &
landing pages?
Let us help you!
74. To show you what a real Yeti looks like...
10 days
Free Trial
www.dotyeti.com
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