This document discusses strategies for entering the smart cities market. It begins by providing an overview of the smart cities market size and growth projections. It then analyzes the key factors that government customers and existing industry players compete on. The document proposes applying the "4-action framework" to develop a new "blue ocean" strategy that avoids head-on competition. This involves eliminating unfavorable factors like a transportation focus and greenfield projects. It suggests raising the focus on favorable elements like data security and turnkey solutions. It also creates new offerings around citizen engagement, government-to-business interactions, and transaction transparency. This revised strategy aims to open new market space and gain access to data.