This document discusses blending marketing with technology by creating live and screencast videos using various equipment like the JVC Everio HDD camera, Canon FS100 camera, and Flip Video camera. It lists the software used like Sony Vegas and Camtasia for editing and screen capturing. It also provides a handy trick for processing audio as video and uploading to sites. Finally, it includes results by sharing the creator's YouTube and Viddler pages and poses a question about whether live or screencast videos are better.