This document provides information about Matte Coffee company. It outlines the company's mission to produce, process, and market high quality coffee while satisfying customer needs. It then describes the roles of various company members, including the general manager, human resources, counter, secretary, sales, logistics, logistics coordinator, assistant warehouse, and conveyor. It includes a hierarchical chart showing the relationships between members. Finally, it diagrams some of the company's logistics strategies, such as reducing inventory using distribution centers, implementing information technology innovations, developing reverse logistics operations, and more.

1. English activity number 5
Blog Advertising
Presentado a la Instructora:
Elsa María Cruz García
Presentado Por:
Gilma Luz Mendivil Zúñiga
Gerardo Andrés Romero Reátiga
Fidel Américo Castro Negrette
SENA REGIONAL QUINDIO
GESTION LOGISTICA FICHA 899309
ARMENIA QUINDIO
2015

2. Blog Publicitario en Ingles
Matte Coffe
Mission.
Our mission is to produce, process and market high quality coffee and supply other
products, to satisfy the needs and expectations of our customers, developing our
employees and thus the economic remuneration of all members of the company.
Description of the members of the company matte Coffee.
General manager: Ensures all marketing and sales functions of the company, as well as
day-to-day operations.
Human Resources: The management system or process that addresses select, recruit,
train, employ and retain staff of the company.
Counter: Reviews and evaluates the results of management, in order to express an
objective opinion on the financial statements and management that generated attached
to an ethics of practice.

3. Secretary: It is responsible for reception of calls, preparation of documents, billing,
management agenda and organization of the office of general manager
Sales: sales force directs, produces sales forecasts, set prices, makes advertising and sales
promotion, takes proper monitoring and analysis of sales
Logistics: The logistics determines and coordinates optimally the right product, the right
customer, the right place and the right time. Assuming the role of marketing is to
stimulate demand, the role of logistics will just satisfy.
Logistics coordinator: Ensures proper, adequate and timely delivery of goods, as well as
overseeing all activities related to logistics, inventory management, distribution,
transportation to achieve the purpose of optimizing warehouse operations and
distribution, the service quality and proper management of their staff and material
resources.
Assistant winery: Inventory Control and management, receipt of goods from different
suppliers, delivery of goods, maintain order and organization of the warehouse.

4. Conveyor: It is responsible for transferring the products from the warehouse to the final
destination is the client
Hierarchical chart of members of the company
General
Manager
Secretary Sales Logistics
Logistics
Coordinator
Assistant
warehouse
conveyor
Human
Resources
Counter

5. Diagram logistic company strategies
Inventory
reduction system
using a nested
distribution
centers
Introduction of
innovations in
information
technology in
logistics.
Process development
and reverse logistics
operations to meet
requirements of
standards and policies
for recycling.
Development of
alternatives for
order processing
and customer
service innovative.
Innovative
vehicle
technology.
Minimize
transportation
costs.

6. Bibliography
 Black Board (Material de Apoyo)
 https://translate.google.es/?q=+Hello,+Im+testing+Traductor
+Globals+Translator#es/en/Bibliografia
 https://www.google.com.co/search?q=mata+de+cafe&source
=lnms&tbm=isch&sa=X&ei=48tXVfKlLsOfggTs3ICwDQ&ved=0
CAcQ_AUoAQ&biw=1024&bih=667#imgrc=mY8uhkd1Lz3eQM
%253A%3BZvPoiLAVNdUKuM%3Bhttp%253A%252F%252Fww
w.altum.es%252Fassets%252FBlog%252FimgTextos%252FBeb
elaVargas%252FPost-Divertida-clase-de-geografa-colombiana-
II%252Fcaf-
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