This document outlines the responsibilities of a Trade Marketing Manager. It discusses developing trade marketing plans aligned with brand plans and sales channels. Key responsibilities include planning budgets and promotions, developing product placements and displays, monitoring rebates and pricing, and tracking sales performance. The document also provides an overview of a proposed trade marketing organization structure and process for developing trade marketing goals, budgets, tools, and review practices.
How to Identify the Right Key Opinion Leaders (KOLs) in Pharma & HealthcareGramener
Find out the importance of KOLs (Key Opinion leaders) in the Pharma industry and everything you need to know about them.
In the presentation, we will show you who is a KOL in the Pharmaceutical Industry, what role they play and how to identify the right KOLs.
Book a free demo
https://gramener.com/demorequest/
New Product Launch Plan PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes New Product Launch Plan PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of twenty three slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. http://bit.ly/31Nmcmy
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
The report show research findings of existing sales and distribution practices of a few leading food companies and discusses ways to improve the sales through revision in sales and distribution policies
Helping Your Field Force Achieve the Perfect Store (RAO) Accelerating Retail ...Global Creative Group, Inc
The “Perfect Store” is now closer than ever thanks to retail activity optimization. You’ll benefit from focus, actionable insights and automated decision-making when you integrate RAO into your sales strategies. A recent Gartner study of digital merchandising solutions concluded that best-in-class performance now results in 95% + accuracy, with results returned within 5 minutes.
It provides a process for sales organizations to combine measurements and KPIs to determine the overall success of the retail execution strategy within a store or segment. RAO extends your retail execution capabilities by leveraging your existing data to generate better outcomes through improved workflows and advanced analytics.
Joe Bellini, CEO of AFS Technologies presents “Helping Your Field Force Achieve the Perfect Store (RAO) Accelerating Retail Activity.”
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
How to Identify the Right Key Opinion Leaders (KOLs) in Pharma & HealthcareGramener
Find out the importance of KOLs (Key Opinion leaders) in the Pharma industry and everything you need to know about them.
In the presentation, we will show you who is a KOL in the Pharmaceutical Industry, what role they play and how to identify the right KOLs.
Book a free demo
https://gramener.com/demorequest/
New Product Launch Plan PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes New Product Launch Plan PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of twenty three slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. http://bit.ly/31Nmcmy
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
The report show research findings of existing sales and distribution practices of a few leading food companies and discusses ways to improve the sales through revision in sales and distribution policies
Helping Your Field Force Achieve the Perfect Store (RAO) Accelerating Retail ...Global Creative Group, Inc
The “Perfect Store” is now closer than ever thanks to retail activity optimization. You’ll benefit from focus, actionable insights and automated decision-making when you integrate RAO into your sales strategies. A recent Gartner study of digital merchandising solutions concluded that best-in-class performance now results in 95% + accuracy, with results returned within 5 minutes.
It provides a process for sales organizations to combine measurements and KPIs to determine the overall success of the retail execution strategy within a store or segment. RAO extends your retail execution capabilities by leveraging your existing data to generate better outcomes through improved workflows and advanced analytics.
Joe Bellini, CEO of AFS Technologies presents “Helping Your Field Force Achieve the Perfect Store (RAO) Accelerating Retail Activity.”
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Fundamentals of Trade Marketing
Trade marketing is a form of business-to-business (B2B) marketing, in which companies attempt to market and sell their products to wholesalers, distributors, or retailers, rather than directly to consumers. Profitable trade marketing is contingent on a number of factors, from an awareness of retailer and consumer needs to the ability to formulate innovative and modern sales techniques. What follows are some of the fundamentals of trade marketing practices.
This deck consists of total of twenty seven slides. It has PPT slides highlighting important topics of Brand Launch PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2uoQcsP
You should think about using an omnichannel marketing plan. You may reach more people with your marketing message via omnichannel marketing, which will increase the return on your investment. Businesses are becoming more and more aware of the significance of an Omni-Channel marketing plan as a result of the explosive rise of smartphones and the constantly increasing use of mobile devices.
Visit this page if you're interested in learning more about omnichannel :
https://smbelal.com/5-simple-omnichannel-marketing-strategies/
An introduction to the product vision board. The product vision board has originally been created by Roman Pichler. In the light of the courses we teach at Ghent University I added some changes.
The notes can be found in the ppt.
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
The marketing skills you need to be a successful Brand LeaderBeloved Brands Inc.
Our Brand Leader white paper on marketing skills
At Beloved Brands, we use a 360-degree approach to marketing, which can highlight the skills you need to be successful in running your brand. You must know how to analyze the performance of your brand through a deep-dive business review. Brand Leaders have to be able to think strategically to sort through issues and make decisions on direction. You must know how to define your brand with a positioning statement and a brand idea. Marketers need to understand how to write a brand plan that everyone can follow.
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. They bestow you with greater endurance.
Passport to Marketing: Passport to TradeBrand Camp
"Passport to Marketing", series chia sẻ từ những người dẫn đường kinh nghiệm, sẽ là "giấy thông hành" giúp bạn sải bước tự tin vào thế giới Marketing đầy màu sắc, với những hiểu biết nền tảng và định hướng nghề nghiệp rõ ràng về nơi bạn muốn đến.
"Passport to Trade Marketing" sẽ giúp bạn tìm hiểu những khái niệm về Trade Marketing với các trọng tâm như:
Khái quát về Trade Marketing
- Tầm quan trọng của Trade Marketing
- Khái niệm, định nghĩa, vai trò
- Các đối tượng của Trade Marketing: Khách hàng (Customers) và Người mua hàng (Shoppers)
- Phân biệt Người tiêu dùng (Consumers) và Người mua hàng (Shoppers)
Nhiệm vụ 4C của Trade Marketing là gì? Con đường nghề nghiệp ra sao?
- C1 - Customer Development: Phát triển Mạng lưới phân phối
- C2 - Category Development: Phát triển Ngành hàng
- C3 - Consumer & Shopper Engagement: Marketing tại Điểm bán
- C4 - Company Engagement: Kích hoạt đội ngũ Sales
- Con đường nghề nghiệp & Tố chất của người làm Trade Marketing
The Fundamentals of Trade Marketing
Trade marketing is a form of business-to-business (B2B) marketing, in which companies attempt to market and sell their products to wholesalers, distributors, or retailers, rather than directly to consumers. Profitable trade marketing is contingent on a number of factors, from an awareness of retailer and consumer needs to the ability to formulate innovative and modern sales techniques. What follows are some of the fundamentals of trade marketing practices.
This deck consists of total of twenty seven slides. It has PPT slides highlighting important topics of Brand Launch PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2uoQcsP
You should think about using an omnichannel marketing plan. You may reach more people with your marketing message via omnichannel marketing, which will increase the return on your investment. Businesses are becoming more and more aware of the significance of an Omni-Channel marketing plan as a result of the explosive rise of smartphones and the constantly increasing use of mobile devices.
Visit this page if you're interested in learning more about omnichannel :
https://smbelal.com/5-simple-omnichannel-marketing-strategies/
An introduction to the product vision board. The product vision board has originally been created by Roman Pichler. In the light of the courses we teach at Ghent University I added some changes.
The notes can be found in the ppt.
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
The marketing skills you need to be a successful Brand LeaderBeloved Brands Inc.
Our Brand Leader white paper on marketing skills
At Beloved Brands, we use a 360-degree approach to marketing, which can highlight the skills you need to be successful in running your brand. You must know how to analyze the performance of your brand through a deep-dive business review. Brand Leaders have to be able to think strategically to sort through issues and make decisions on direction. You must know how to define your brand with a positioning statement and a brand idea. Marketers need to understand how to write a brand plan that everyone can follow.
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
You’re going to launch a new product but struggling to get your product launch strategy, right? Get your hands on our content ready marketing go to marketing roll-out plan new product launch PowerPoint presentation slides. Our product launch PPT presentation will get your product under the limelight and highlight the product’s best features. This product line extension PowerPoint presentation involves slides like item review, target audience, item/service positioning, product marketing, commodity strategy, goods management, product lifecycle, product development, goods\services pipeline, market opportunity, etc. If you are planning to make templates on the goods requirements document, marketing requirement document, new good development, new commodity introduction, marketing strategy, software goods launch, marketing plan, etc., our new product marketing plan PowerPoint presentation will be helpful for you. Hurry up! Download this professionally designed, well-researched marketing go to marketing roll-out plan new product launch presentation templates. It will help you clinch the business deal, impress your clients and boss. Enter the long haul with our Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentation Slides. They bestow you with greater endurance.
Passport to Marketing: Passport to TradeBrand Camp
"Passport to Marketing", series chia sẻ từ những người dẫn đường kinh nghiệm, sẽ là "giấy thông hành" giúp bạn sải bước tự tin vào thế giới Marketing đầy màu sắc, với những hiểu biết nền tảng và định hướng nghề nghiệp rõ ràng về nơi bạn muốn đến.
"Passport to Trade Marketing" sẽ giúp bạn tìm hiểu những khái niệm về Trade Marketing với các trọng tâm như:
Khái quát về Trade Marketing
- Tầm quan trọng của Trade Marketing
- Khái niệm, định nghĩa, vai trò
- Các đối tượng của Trade Marketing: Khách hàng (Customers) và Người mua hàng (Shoppers)
- Phân biệt Người tiêu dùng (Consumers) và Người mua hàng (Shoppers)
Nhiệm vụ 4C của Trade Marketing là gì? Con đường nghề nghiệp ra sao?
- C1 - Customer Development: Phát triển Mạng lưới phân phối
- C2 - Category Development: Phát triển Ngành hàng
- C3 - Consumer & Shopper Engagement: Marketing tại Điểm bán
- C4 - Company Engagement: Kích hoạt đội ngũ Sales
- Con đường nghề nghiệp & Tố chất của người làm Trade Marketing
Trade Marketing Merchandising Tips
It may be a relief to have found the right retailer to sell your product, but trade marketing does not stop there. Rather, it is important for marketers to maintain a relationship with the retail outlet, in order to make sure that the product actually sells. When marketers and retailers team up to optimize sales, the results can be very rewarding. What follows are some tips for helping retailers promote your products.
Adding inline elements is always challenging. This presentation is about way we accomplished this task in Drupal 7 with latest widgets plugins of CKEditor 4.3.x
Gastcollege > Jongeren & social media > Universiteit TwenteEls Dragt
Gastcollege voor de opleiding Communicatiewetenschap aan de Universiteit Twente. Thema: jongeren als doelgroep en hun gebruik van social media. Gastcollege geeft studenten input voor een vakopdracht: ontwerp een social media strategie voor de doelgroep jongeren.
Taming The Hairy Beast: How the systematic approach help you navigating throu...ABDURAHMAN ALSUM
a story about How the systematic approach help navigating through multi subsidiary company. it is a story about change management and excellence promoting in resisting corporate culture.
This is business plan for Electronics in Bangladesh. If you start business on electronics then you can follow the rules. You will gathers knowledge on these business.as marketing, Branding,Market size, Market overview,Market sigment etc.
BUSI204 - Principles of Marketing
This document describes strategies that can be used when creating an effective marketing plan. It outlines each strategy in details.
1. Prepared by:
Mohammad Umaid
Marketing Strategist
Master of Business Administration MBA
Master of Arts in Marketing & Innovation MA
Postgraduate Diploma in Business & Marketing Strategy PGD
Extended Diploma in Strategic Management and Leadership EDSML
Associate of Chartered Institute of Marketing ACIM
(starting December 2016)
7. the well-known UFO satirist, hoaxer, and occasionally serious investigator
8. Envisioned Future consists of two parts:
Long term audacious goals
Vivid descriptions of what it will be like to achieve the
goal.
Visionary organizations often use bold visions, commonly
called as BHAG
We must translate the vision from words to picture with a
vivid description of what it will be like to achieve your
goal.
Passion, emotion and conviction are essential parts of
the vivid description.
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extra
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HF -
25+2
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61%
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33. It consists of 22 active SKUs out of 31possible
It consists of 7 active brands out of 9 possible
1 brand contributes 73% of the total category sales
In that 1 brand which has 6 SKUs, 2 SKUs
contribute towards 60% of that brand sales
In that 1 brand top 3 SKUs contribute 63% of
category sales
Remaining 19 active SKUs are contributing less
than 2% per SKU
35. Definition: Trade marketing is a wider marketing
discipline that aims to increase demand with
supply chain partners such as wholesalers,
retailers, or at the distributor level, rather than just
at the customer level.
Description: Trade Marketing is also called B2B
marketing or business-to-business marketing. All
the promotional activities are aimed at increasing
the demand of the product among the various
supply chain partners.
36.
37. • To develop Trade marketing plan in line with Brand plan and sales channels.
• To Plan sales and promotion budget to meet that plan.
• To develop planograms/layouts for merchandising the products.
• To promote the products in store by right placement in category, out of category
or extra displays.(a & b retail self servise)(Key a/c)(w/s selective)(Horeca)(Ind)
• To work with top business unit to make plans according to category roles in
their stores.
• To successfully execute ideas and translate into sales. Also what the customer
wants, the art of product placement, the science of store traffic and proper
visual design.
• Monitor Rebate & Allowances Allocation for Regions in conjunction with GM.
• Market Mapping/Segmentation of Market and defining Distribution objectives.
• Monitor Brand Registrations and pricing strategy (Brand wise/SKUwise) with
the help of sales team.
Trade Marketing Manger job Responsibility.
38. • Market wise /Brand wise /Channel Category wise communication tool
development for new launch and consistent performance of existing brands.
• Tracking distribution and sales performance on monthly basis with the
coordination of sales team & plan to be build up.
• Market wise /Brand wise /Channel Category wise communication tool
development for new launch and consistent performance of existing brands.
• POS Allocation / Visibility standardization at all channels.
• Training and Development of regional teams on a continuous basis.
• Work closely with sales team to ensure trade marketing strategies are aligned
with sales objectives and revenue targets. setting up displays and designing
loyalty programmes.
• TMM working with each brand manager (planogram, promotion,
merchandizing, communication ) for key accounts or special projects
39.
40. Review Trade goals and purposes
Define budget methodology
Construct customer/market structure
Develop promotion set of choices
Cultivate planning tools
Develop budgets and management tools
Form analysis process
Build review and feedback practice
Develop reports and analysis