Value Proposition canvas- Customer needs and pains
Moti Mahal franchiser
1. ENTERPRENEURSHIP AND ETHICS
FRANCHISE OF MOTI MAHAL
PRESENTED BY : MOHAMMED ASLAM
MOHAMMED RAHIM
MOHAMMED FAHAD
M M KHALEEL BAIG
KIRAN LAKSHMIKANT
MOHAMMED MAZHAR
9. THE MANAGER
OWNERS NAME: Mr. RIYAZ SHAIK
MANAGERS NAME: Mr. SURAJ
SALARY: 22K (INCLUDING INCENTIVES)
10. FRANCHISE MODELS
THERE ARE 9 FRANCHISE MODEL:
Tandoori Trail®
Kebab Trail™
Tandoori Trail® Express
China Trail™
DNY Bread Bar®
Chat Trail™
Dosa Trail™
Golden Oven™
11. CAPITAL INVESTMENT OF Tandoori
Trail®
EQUIPMENT- Rs. 200,0000
FIT OUTS- Rs. 700,0000
FRANCHISE FEES- Rs. 1,000,000
ROYALTY FEES- 6 percent (6%)
ADVERTISING SUPPORT- 2 percent (2%)
EXTRAS (working capital & rental deposit)
R.O.I.- Within 2.5 to 3 Years
12. AREA REQUIRED: 2500 sq. ft. to 4000 sq. ft.
LOCATION: Malls, High Street, Hotels, Shopping
Complexes
13. TEARMS AND CONDITIONS
Pre opening deliveries from Moti Mahal Group:
Site Identification and Leasing Assistance
Feasibility report
Technical Team to provide complete assistance in kitchen designing and
layout with technical guidance on Ventilation and
Air-conditioning system, MEP (Mechanical, Electrical and Plumbing), ETP
(Effluent treatment plant)
Architectural and interior support in designing a modern, efficient
restaurant layout
Contracting support for cost effective investment
Accounting software for an efficient point of sales and material
management system for professional store keeping
14. CONT..
Promotional and marketing creative for impactful campaigning
Menu planning keeping key emphasis on local flavor's and pricing policy
Staff recruitment process
Liaison with vendors, product specifications and purchase contracts
Licensing formalities
Procurement of service, cooking and kitchen equipment
Training and support system with latest techniques on cooking and
hospitality management
Standard operating manuals for service and production
Press conference for launch
15. CONT…
Post opening deliveries from Moti Mahal Group:
Onsite training by our corporate team of chefs and managers
Safety and hygiene practices
HR support system
Marketing and creative support
Promotional activities like Food Festivals
Periodical audits of quality, customer satisfaction, hygiene, maintenance
Loyalty programs planning and implementation
Product and service research and development