Mobility & Travel of the Future: Company presentation by Jens Wohltorf, Blacklane at the NOAH Conference Berlin 2019, 13-14 June, STATION.

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3. Market leadership in less than five years
Berlin
Singapore
New York
(2019)
Berlin Germany Europe World
Established offices New office openings
2011/12 2012 2013 2014/15 2016/17
50+
Countries
250+
Cities
2018
60+
Countries
300+
Cities
190
Cities
10
Countries
40
Cities
1
Country
15
Cities
Dubai
China
(2019)
Brisbane
Los Angeles
(2019)
50
Countries
1
City
1
Country
Barcelona

4. Door-to-door
guest journeys

5. Crew selection
Quality promise
5-star service Driving
craftsmanship
Premium
vehicles

6. Industry innovation
Licensed & insured
chauffeurs
Flight
tracking
All-inclusive
rates
Global
availability
Instant
confirmations
Carbon offset
program

7. Rate comparison: city center to airport
Fares from websites of Blacklane and U.S.-based legacy limousine companies
Beijing
Berlin
Dubai
London
New York
Singapore
$78 $231
$52 $244
$32 $134
$89 $189
$114 $194
$55 $123
$0 $50 $100 $150 $200 $250
Blacklane
Legacy Limo
196%
369%
319%
111%
70%
124%

8. Blacklane vs ride-hailing: unit economics
1: Based on ride-hailing companies’ published financial statements and internal estimates
2: Gross bookings less all driver-related costs, less cost of revenue
3: Take rate less sales, marketing and operations cost
Estimated performance to achieve €10 contribution margin
Blacklane
Number of rides 0.9 180x~200
Average ticket size 110 € 11 €x~10
Take rate %2 25% 10%x~11
Contribution margin %3 10% 0.5%x~20
Ride-Hailing1

9. Blacklane vs ride-hailing: supply retention
Ride-hailing one-year retention1
1: Source: CB Insights
Blacklane one-year retention
20%
Drivers
retained
80%
Drivers not
retained
15%
Chauffeur
companies not
retained
85%
Chauffeur
companies
retained

10. Redesigned
airport concierge
services
● 500+ airports worldwide
● High-quality concierges
● Familiar Blacklane experience
● Consistent global pricing

11. Personal will be the new premium
Help with your luggage Comprehensive trip supportGreet you at the gate

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis