1. BlackBoard 2.0
Laurence Fairbairn, Frank Hart, Aidan D'Souza,
Jenny Nguyen, and Felix Huang

2. •A service is an intangible commodity.
•Services surround us in more ways than one.
•Services can have direct impact on us at a personal, local
and global level.
•Computer services have had a huge impact on the modern
world.
Introduction

3. Personal
• Able to manage own business, through a computer at home
• Easily able to access information through IT services
Local
• Processes run behind a computer screen at a local hotel
• IT services can easily correlate to business settings
Global
• Cloud computing services are able to be accessed through any
internet source globally
Personal, Local and Global level
services

4. 1. Cloud Computing
1. Web Content Management
1. Social Networking
1. Predictive Analytics.
The Four Services

5. Cloud Computing
•PaaS/SaaS
•Dropbox
•Mostly available to the public
•Accessed through a software run in
the web
Advantage:
•Can allow data to be stored and
accessed from anywhere given
there is internet connection
*(Paul, 2013).
Cloud Computing & Web Content
Management
Web Content Management
•SaaS
•Blackboard
•Usually available only to
administrators
•Automated and configured by an
administrator
Advantage:
•Allows websites to be organized
efficiently and with lessened
human error
*Paul, F. (2013, May 8). Cloud Jargon Unwound: Distinguishing Saas, IaaS and PaaS [Infographic]. Retrieved May
18, 2013, from Readwrite.com: http://readwrite.com/2013/05/08/explained-saas-iaas-paas-infographic

6. Social Networking
•PaaS
•Facebook
•Accessible by most public users
•Accessed through an platform run in
the web
Advantage:
•Helps integrate applications with a
program most often used by
consumers
Social Networking & Predictive
Analytics
Predictive Analytics
•SaaS
•IBM
•Programmable and accessed by
administrators
•Generated by programmed software
analyzing data.
Advantage:
Educated decisions can be made
based on data which is critically
analyzed by programs *(Predictive
Analytics World, 2013).
*Predictive Analytics World. (2013). Predictive Analytics Guide. Retrieved May 17, 2013, from
predictiveanalyticsworld.com: http://www.predictiveanalyticsworld.com/predictive_analytics.php

7. The Problem
• Unreliable
• Not user-friendly
• Undelivered expectations
The Solution
• Offer a cleaner and portable service
• Streamline information
• Reduce complexity
What is the problem and solution?

8. • Web Content Management
• Cloud Storage
• Social Networking
Predictive Analytics
How does the system work?

9. Business
Process Model
How does data flow in the
system?

10. Blackboard 2.0 - Main screen

11. Blackboard 2.0 - Unit cloud
http://theconversation.com/research-online-why-universities-need-to-be
Professor Justin O'Brien (2012)

12. Blackboard 2.0 - Real time lecture

13. Blackboard 2.0 - Resource Finder

14. Blackboard 2.0 - Virtual tutorial

15. • Course material anytime, anywhere, anyone
• Simplify course building
• Information streamlined to the student
• Simplified data entry with predictive analytics
Advantages and Strengths

16. • Major challenge: integration into current
systems
• Only replaces one of many services used by
staff and students
• Currently unable to integrate with some
student gateways due to privacy issues
Possible Improvements

17. • Institution facilitators
• Tertiary educators
• Tertiary students
Stakeholders

18. • Learn current systems
• Develop integration processes
• Pitch to educational institution movers and
shakers
• Pitch to state and federal governments
Marketing Strategy

19. Blackboard
2.0