SlideShare a Scribd company logo
 Apple Inc., is an American multinational corporation that designs, develops, and
sells consumer electronics, computer software and personal computers.
 Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald
Wayne to sell the Apple I personal computer kit.
1975 – Steve Wozniak was working for Hewlett Packard
(calculator manufacturers) by day and was a computer
hobbyist by night.
He realized that the prices of some computer parts had
gotten so low he could buy them himself.
Decided to work with fellow hobbyist Steve Jobs to build their
own computer
On 4/1/1976 – released the Apple I (for $666) and started
Apple Computers. It had 8 KB of RAM.
According to Steve Jobs, Apple was so named because Jobs was coming back
from an apple farm, and he was on a fruitarian diet. He thought the name
was "fun, spirited and not intimidating".
Apple Logo
1975 1977 1997 2006
"Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware, software
and internet offerings”
"Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them."
 The Computer Mouse
 The Graphical User Interface (GUI)
 The OS X operating system
 The Dock
 The App Store
 Multi-touch gestures
 The Thinnest Laptop in the world
 The tablet
 Video calling
• Remarkably slim design that still makes room for a larger
display and a faster chip
•Many features: the latest wireless technology, an 8MP
iSight camera
• Beautiful aluminium body designed and made with an
unprecedented level of precision
•Faster CPU performance
• Even better battery life
• Enhanced audio on iPhone 5
• Panorama
• Enhanced HD video recording
• Face Time HD camera
• iPad mini is an iPad in every way, shape and
slightly smaller form
• Perfectly sized LED-backlit display
• Powerful A5 chip
• 10-hour battery life
• Thin and light design
• Incredible performance
•Wave hello with FaceTime video calling
• Shoot 5-megapixel still Images
• Internet
MacBook Air: Consumer ultra-thin, ultra-portable
notebook, introduced in 2008.
MacBook Pro: Professional notebook, introduced in
2006.
Mac Mini: Consumer sub-desktop computer and
server, introduced in 2005.
iMac: Consumer all-in one desktop computer,
introduced in 1998.
Mac Pro: Workstation desktop computer, introduced
in 2006.
• Thinner 18%
•Lighter 20 %
•Less Volume 12%
• Bigger size fun
• Panorama
• Music and iTunes
• Video
• sharp graphics
• Game Center
• App Store
• Easier and quicker than ever to stay in touch
• At the 2007, Jobs demonstrated the Apple TV
• Previously known as the iTV
• Device intended to bridge the sale of content from
iTunes with high-definition televisions
• Plays video at a maximum resolution of 720p
Apple TV
• Originally incorporated a 40 GB hard drive for
storage
• On May 31, 2007 a 160 GB drive was released
• The memory included in the device is the half of
the iPhone 4; iPad, iPhone 3GS, iPod touch 3G,
and iPod touch 4G
Financial Statements for
Apple Inc.
Apple Reports Fourth Quarter Results
(September 29, 2012)
Quarterly revenue $36.0 billion
Quarterly net profit $8.2 billion
Per diluted share $8.67
Gross Margin 40.0 %
International Sales 60%
Cash dividend of $2.65 per share of the Company’s
common stock.
An increase of 94% in net profit year over year.
Product Sales in fourth Quarter
 Apple Inc. has seen the mind-blowing sales of
iPhone, iPad and Mac in the fourth quarter
Company Sold:
 iPhones 26.9 million, 58% unit growth over the year-
ago quarter.
 iPads 14.0 million, 26% unit increase over the year-
ago quarter.
 Macs 4.9 million, 1% unit increase over the year-ago
quarter.
 iPods 5.3 million.
Apple Inc.
Income Statement
Annual Data:
Apple Inc.
Cash Flow
Annual Data:
Apple Inc.
Balance Sheet
Annual Data:
Pre-orders of iPhone 5 topped two million in just 24 hours
more than double the previous record of one million held by
iPhone 4S
iPhone 5 pre-orders have shattered the previous record held
by iPhone 4S and the customer response to iPhone 5 has been
phenomenal
More settling with rivals.
•If 2012 was the year of nasty court fights, 2013 will be the
year of peace.
•We already had a taste of that with the 10-year
truce announced between Apple and HTC in November.
•I think there's a good chance we'll see the same from two
remaining fights Apple's in with rivals.
It's the very secret sauce that keeps our company interesting among people.
• The company has a set-top box, but it's not for
plugging into your cable.
• Instead, its main purpose is to connect with Apple's
digital stores, along with third-party streaming
services.
• We are planning to launch
• a full-fledged TV set
• smarter set-top box
• better ways to view TV programming and control
basic TV functions.
iWatch
•Apple is experimenting with wristwatch-like devices made of curved glass.
•Such a watch would operate Apple’s iOS platform.
•Which may include maps, facetime, app-store, music player, front camera, notes,
calculator, calendar and much more.
Transparent iPhone
 Samsung produces 25 kinds of smartphones - market share of 28% - first quarter 2012,
while we sell only one smartphone and had about 19% of market share in smartphone
category.
 If we introduce smartphones of low and middle range we can surely rule the world in
mobile phone category, but we don't want to become our own competitor.
 And our company aimed to provide the best, not the cheapest since its beginning.
 We are leader in tablet category and Walkman category.
 Our iPhone is one of the largest selling mobile phone in the world.
 Our app store is the biggest app store of the world with more than 25
billion downloads till date.
 We have the thinnest and lightest laptop and the most advanced
personal computer.
 In 2010, our reserve was more then the reserve of US government.
 Our total revenue is more than GDP of more than a hundred countries.
So it's not surprising
that Apple is now the
most valuable
technology company in
the world.
Which makes Our
share a must buy!!
All about Apple inc

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All about Apple inc

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  • 2.  Apple Inc., is an American multinational corporation that designs, develops, and sells consumer electronics, computer software and personal computers.  Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.
  • 3. 1975 – Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night. He realized that the prices of some computer parts had gotten so low he could buy them himself. Decided to work with fellow hobbyist Steve Jobs to build their own computer On 4/1/1976 – released the Apple I (for $666) and started Apple Computers. It had 8 KB of RAM.
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  • 5. According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating". Apple Logo
  • 7. "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”
  • 8. "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."
  • 9.  The Computer Mouse  The Graphical User Interface (GUI)  The OS X operating system  The Dock  The App Store  Multi-touch gestures  The Thinnest Laptop in the world  The tablet  Video calling
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  • 16. • Remarkably slim design that still makes room for a larger display and a faster chip •Many features: the latest wireless technology, an 8MP iSight camera • Beautiful aluminium body designed and made with an unprecedented level of precision
  • 17. •Faster CPU performance • Even better battery life • Enhanced audio on iPhone 5 • Panorama • Enhanced HD video recording • Face Time HD camera
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  • 21. • iPad mini is an iPad in every way, shape and slightly smaller form • Perfectly sized LED-backlit display • Powerful A5 chip • 10-hour battery life • Thin and light design
  • 22. • Incredible performance •Wave hello with FaceTime video calling • Shoot 5-megapixel still Images • Internet
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  • 24. MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008. MacBook Pro: Professional notebook, introduced in 2006. Mac Mini: Consumer sub-desktop computer and server, introduced in 2005. iMac: Consumer all-in one desktop computer, introduced in 1998. Mac Pro: Workstation desktop computer, introduced in 2006.
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  • 27. • Thinner 18% •Lighter 20 % •Less Volume 12% • Bigger size fun • Panorama
  • 28. • Music and iTunes • Video • sharp graphics • Game Center • App Store • Easier and quicker than ever to stay in touch
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  • 31. • At the 2007, Jobs demonstrated the Apple TV • Previously known as the iTV • Device intended to bridge the sale of content from iTunes with high-definition televisions • Plays video at a maximum resolution of 720p Apple TV
  • 32. • Originally incorporated a 40 GB hard drive for storage • On May 31, 2007 a 160 GB drive was released • The memory included in the device is the half of the iPhone 4; iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G
  • 34. Apple Reports Fourth Quarter Results (September 29, 2012) Quarterly revenue $36.0 billion Quarterly net profit $8.2 billion Per diluted share $8.67 Gross Margin 40.0 % International Sales 60% Cash dividend of $2.65 per share of the Company’s common stock. An increase of 94% in net profit year over year.
  • 35. Product Sales in fourth Quarter  Apple Inc. has seen the mind-blowing sales of iPhone, iPad and Mac in the fourth quarter Company Sold:  iPhones 26.9 million, 58% unit growth over the year- ago quarter.  iPads 14.0 million, 26% unit increase over the year- ago quarter.  Macs 4.9 million, 1% unit increase over the year-ago quarter.  iPods 5.3 million.
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  • 41. Pre-orders of iPhone 5 topped two million in just 24 hours more than double the previous record of one million held by iPhone 4S iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal
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  • 46. More settling with rivals. •If 2012 was the year of nasty court fights, 2013 will be the year of peace. •We already had a taste of that with the 10-year truce announced between Apple and HTC in November. •I think there's a good chance we'll see the same from two remaining fights Apple's in with rivals.
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  • 51. It's the very secret sauce that keeps our company interesting among people.
  • 52. • The company has a set-top box, but it's not for plugging into your cable. • Instead, its main purpose is to connect with Apple's digital stores, along with third-party streaming services. • We are planning to launch • a full-fledged TV set • smarter set-top box • better ways to view TV programming and control basic TV functions.
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  • 54. iWatch •Apple is experimenting with wristwatch-like devices made of curved glass. •Such a watch would operate Apple’s iOS platform. •Which may include maps, facetime, app-store, music player, front camera, notes, calculator, calendar and much more.
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  • 60.  Samsung produces 25 kinds of smartphones - market share of 28% - first quarter 2012, while we sell only one smartphone and had about 19% of market share in smartphone category.  If we introduce smartphones of low and middle range we can surely rule the world in mobile phone category, but we don't want to become our own competitor.  And our company aimed to provide the best, not the cheapest since its beginning.
  • 61.  We are leader in tablet category and Walkman category.  Our iPhone is one of the largest selling mobile phone in the world.  Our app store is the biggest app store of the world with more than 25 billion downloads till date.  We have the thinnest and lightest laptop and the most advanced personal computer.  In 2010, our reserve was more then the reserve of US government.  Our total revenue is more than GDP of more than a hundred countries.
  • 62. So it's not surprising that Apple is now the most valuable technology company in the world. Which makes Our share a must buy!!

Editor's Notes

  1. Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfill these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies