SlideShare a Scribd company logo
Presented By
Indira Pradhan
MBA 1st
Year
Roll No-11
IntroductionIntroduction
• Blackberry Ltd. Formerly known asBlackberry Ltd. Formerly known as
Research in Motion Ltd. (RIM) is aResearch in Motion Ltd. (RIM) is a
Canadian tele-communication andCanadian tele-communication and
wireless equipment company best knownwireless equipment company best known
as developer of the Blackberry brand ofas developer of the Blackberry brand of
smart phones and tabletssmart phones and tablets
• It was founded by Mike Lazaridis in 1984It was founded by Mike Lazaridis in 1984
Company OverviewCompany Overview
TypeType: Public: Public
Industry:Industry: Tele communication EquipmentTele communication Equipment
Head quarter:Head quarter: Waterloo, Ontario, CanadaWaterloo, Ontario, Canada
Key People:Key People: Barbara Stymiest (Chairwoman)Barbara Stymiest (Chairwoman)
Thorsten Heins (President and CEOThorsten Heins (President and CEO))
ProductsProducts
►► BlackberryBlackberry
►► Blackberry Enterprise ServerBlackberry Enterprise Server
►►Blackberry Internet ServiceBlackberry Internet Service
►► QNXQNX
►► Blackberry PlaybookBlackberry Playbook
►► Blackberry 10Blackberry 10
FounderFounder
Mike Lazaridis, is a Canadian BusinessmanMike Lazaridis, is a Canadian Businessman
invester in quantum computinginvester in quantum computing
technologies, and founder in Vicetechnologies, and founder in Vice
Chairman of Blackberry which created andChairman of Blackberry which created and
manufactures the Blackberry wirelessmanufactures the Blackberry wireless
hand held device.hand held device.
MissionMission
RIM’s ability to establish new and to buildRIM’s ability to establish new and to build
on existing relationships with its networkon existing relationships with its network
carrier partnerscarrier partners
Effective management of growth andEffective management of growth and
ongoing development of RIM’s service andongoing development of RIM’s service and
support operations.support operations.
Continue use and expansion of the internetContinue use and expansion of the internet
Expanding foreign operations.Expanding foreign operations.
No. Of Blackberry User
Globally
As Of
534000 1st
March 2003
1069000 28th
Feb. 2004
2510000 26th
Feb. 2005
4900000 4th
March 2006
8000000 3rd
March 2007
14000000 1st
March 2008
25000000 28th
Feb 2009
41000000 27th
Feb 2010
70000000 27th
August 2011
77000000 3rd
March 2012
79000000 1st
December 2012
USERS
Blackberry Models
Blackberry 10 Devices
Blackberry Z 10
Blackberry Q 10
Blackberry Q 5
Blackberry 7 devices
Blackberry Torch 9810/9850/9860
Blackberry Curve 9350/9360/9360
Blackberry 6 devices
Blackberry 5 devices
Blackberry 4 devices
In US$
Periods 2011 2012 2013
May 1.32501 -0.97299 -0.16026
August 0.62766 -0.43117
November 0.50559 0.02667
February -0.22513 0.17829
Earning Per Share
In US$

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Black berry presenatation new

  • 1. Presented By Indira Pradhan MBA 1st Year Roll No-11
  • 2. IntroductionIntroduction • Blackberry Ltd. Formerly known asBlackberry Ltd. Formerly known as Research in Motion Ltd. (RIM) is aResearch in Motion Ltd. (RIM) is a Canadian tele-communication andCanadian tele-communication and wireless equipment company best knownwireless equipment company best known as developer of the Blackberry brand ofas developer of the Blackberry brand of smart phones and tabletssmart phones and tablets • It was founded by Mike Lazaridis in 1984It was founded by Mike Lazaridis in 1984
  • 3. Company OverviewCompany Overview TypeType: Public: Public Industry:Industry: Tele communication EquipmentTele communication Equipment Head quarter:Head quarter: Waterloo, Ontario, CanadaWaterloo, Ontario, Canada Key People:Key People: Barbara Stymiest (Chairwoman)Barbara Stymiest (Chairwoman) Thorsten Heins (President and CEOThorsten Heins (President and CEO))
  • 4. ProductsProducts ►► BlackberryBlackberry ►► Blackberry Enterprise ServerBlackberry Enterprise Server ►►Blackberry Internet ServiceBlackberry Internet Service ►► QNXQNX ►► Blackberry PlaybookBlackberry Playbook ►► Blackberry 10Blackberry 10
  • 5. FounderFounder Mike Lazaridis, is a Canadian BusinessmanMike Lazaridis, is a Canadian Businessman invester in quantum computinginvester in quantum computing technologies, and founder in Vicetechnologies, and founder in Vice Chairman of Blackberry which created andChairman of Blackberry which created and manufactures the Blackberry wirelessmanufactures the Blackberry wireless hand held device.hand held device.
  • 6. MissionMission RIM’s ability to establish new and to buildRIM’s ability to establish new and to build on existing relationships with its networkon existing relationships with its network carrier partnerscarrier partners Effective management of growth andEffective management of growth and ongoing development of RIM’s service andongoing development of RIM’s service and support operations.support operations. Continue use and expansion of the internetContinue use and expansion of the internet Expanding foreign operations.Expanding foreign operations.
  • 7. No. Of Blackberry User Globally As Of 534000 1st March 2003 1069000 28th Feb. 2004 2510000 26th Feb. 2005 4900000 4th March 2006 8000000 3rd March 2007 14000000 1st March 2008 25000000 28th Feb 2009 41000000 27th Feb 2010 70000000 27th August 2011 77000000 3rd March 2012 79000000 1st December 2012 USERS
  • 8. Blackberry Models Blackberry 10 Devices Blackberry Z 10 Blackberry Q 10 Blackberry Q 5 Blackberry 7 devices Blackberry Torch 9810/9850/9860 Blackberry Curve 9350/9360/9360 Blackberry 6 devices Blackberry 5 devices Blackberry 4 devices
  • 10. Periods 2011 2012 2013 May 1.32501 -0.97299 -0.16026 August 0.62766 -0.43117 November 0.50559 0.02667 February -0.22513 0.17829 Earning Per Share In US$