The document summarizes the history of BlackBerry from its founding in 1984 as Research In Motion (RIM) to its transition from a smartphone hardware company to an enterprise software and services company focused on security and managing IoT devices. It outlines key events such as the launch of the BlackBerry email service and devices in the late 1990s that made BlackBerry popular in the business world, its dominance of the smartphone market in the 2000s, and its decline due to the rise of iOS and Android smartphones and its failure to innovate its products to meet changing customer needs. The document also discusses BlackBerry's recent pivot to focus on its software capabilities through offerings like BlackBerry Secure that help secure and manage enterprise IoT endpoints and

1. “Do you have email?”

2. https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjCya6fkrfdAhXPwMQHHYR9DpUQjRx6BAgBE
AU&url=https%3A%2F%2Fk2space.co.uk%2Fknowledge%2Fhistory-office-furniture-
design%2F&psig=AOvVaw3gAoxNCZTswiBrZQdzXuK-&ust=1536899169267165

3. Wireless Data Network

4. Canadian Telephone company

5. Research in Motion (RIM)

6. Mike Lazaridis (Left) and Douglas Fregin (bottom right)
https://www.bloomberg.com/news/articles/2013-10-03/who-wants-to-buy-blackberry-fairfax-financials-prem-watsa-does

9. Mike LazaridisJim Balsillie
https://www.theverge.com/2013/12/25/5243924/blackberry-founder-lazaridis-cuts-his-ownership-stake-to-under-5-percent
https://www.bloomberg.com/news/articles/2013-10-03/who-wants-to-buy-blackberry-fairfax-financials-prem-watsa-does

10. Inter@ctive Pager 900
wireless two-way communication device
1996
https://www.engadget.com/2013/01/28/rim-a-brief-history-from-budgie-to-blackberry-10/

11. (later Cingular and then AT&T)

12. RIM’s IPO on the Toronto Stock Market Exchange1997
https://static.torontopubliclibrary.ca/da/images/MC/tspa_0115066f.jpg

13. RIM 950
Later as BlackBerry 850,
wireless handheld email pager;
BlackBerry email service launched
1998
1999
https://i.pinimg.com/originals/ab/8d/1c/ab8d1c0b8f3795113935570eaaf24c26.jpg

14. business community
government
tech industry
communication
privacy
security

15. BlackBerry permeated the mobile device mass market.2006
http://www.nbcnews.com/id/11659304/ns/technology_and_science-wireless/t/settlement-reached-blackberry-patent-case/

16. BlackBerry announced an acceptance of the acquisition
offer from Fairfax Financial.
New CEO John Chen took over.
2013
John Chen
https://www.channelfutures.com/sites/channelfutures.com/files/styles/article_featured_standard/public/uploads/2015/03/
john-chen-blackberry_1.jpg?itok=WsyI4g61

17. Apple and Android platform launched
NTP patent infringement lawsuit2001
2011 Global Service outages
Delays to the new platform, BlackBerry 10. It wasn’t launched until 2013
2007-2008

18. 2007-2008 Apple and Android platform launched
NTP patent infringement lawsuit2001
2011 Global Service outages
Delays to the new platform, BlackBerry 10. It wasn’t launched until 2013
“It’s OK - we will be fine”
—CEO Jim Balsilie on iPhone
“It wasn’t secure, it had rapid battery
drain and a lousy [digital] keyboard.”
—COO Larry Conlee on iPhone

19. Apple and Android platform launched
NTP patent infringement lawsuit2001
2011 Global Service outages
Delays to the new platform, BlackBerry 10. It wasn’t launched until 2013
2007-2008

20. failed to adapt to the changing market
failed to innovate their product based on
customer’s need

21. hardware company
producing smartphones

22. enterprise software and services company
securing and managing IoT endpoints

23. BlackBerry Secure
mobile-native, cloud-enabled software

24. BlackBerry Secure

25. BlackBerry Secure
corporate
customers

26. BlackBerry Secure
corporate
customers
data breaches and
cybersecurity threats of
enterprise IoT devices

27. “It's still technically involved in the smartphone
business, but only on the software and licensing side --
and while the sales are relatively healthy, they're a far
cry from the days when BlackBerry was a dominant
force. As long as that's the case, the real money will
reside in services and security deals like this. “
— John Fingas, Associate Editor on Engadget
https://www.engadget.com/2018/03/07/blackberry-punkt-deal-secures-iot-devices/

28. Sources
https://www.forbes.com/sites/ewanspence/2016/09/28/blackberry-exits-smartphone-manufacturing/#6496907469b7
https://www.wsj.com/articles/SB10001424127887323873904578573162575346532
https://globalnews.ca/news/384832/rims-rise-and-fall-a-short-history-of-research-in-motion/
https://www.engadget.com/2013/01/28/rim-a-brief-history-from-budgie-to-blackberry-10/
https://www.forbes.com/sites/greatspeculations/2018/02/22/how-will-blackberrys-business-trend-over-the-next-three-years/#3255ed0249ae
https://www.blackberry.com/us/en/company/newsroom/press-releases
https://www.slideshare.net/cachoque/blackberry-consumer-preferences-and-segmentation
https://www.forbes.com/sites/ewanspence/2018/02/27/blackberry-2018-success-failure-tcl-keyone/#44570b065003
https://www.techradar.com/news/phone-and-communications/mobile-phones/the-10-moments-that-defined-blackberry-s-rise-and-fall-1175428
https://spectrum.ieee.org/consumer-electronics/gadgets/the-story-behind-the-blackberry-case
https://www.forbes.com/sites/ewanspence/2016/09/28/blackberry-exits-smartphone-manufacturing/#31f6715769b7
https://www.blackberry.com/us/en
https://www.engadget.com/2018/03/07/blackberry-punkt-deal-secures-iot-devices/
https://www.forbes.com/sites/parmyolson/2015/05/26/blackberry-iphone-book/#376bd6de63c9