How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki
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How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki
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How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki
- 1. How to combat rapidly growing mobile traffic Hideyuki Sasaki Interna0onal Business Planning Office 1
- 2. Agenda 1. Our introduc0on 2. Current status of the Internet in Japan 3. Our approach 2
- 4. SoftBank Group is Japan’s Largest Internet Company President & CEO Masayoshi Son Foundation Paid-in Capital Group Employees September 3, 1981 188.5 Billion Yen (As of March 31, 2012) 21,858 (As of March 31, 2011) Number of Group Companies 4 900 *1USD=80JPY 4
- 5. Growth with the Internet
- 8. BBIX has 6 IX locations Tokyo Tokyo metropolitan Fukuoka Osaka Nagoya Tokyo 1st Tokyo 2nd Tokyo 3rd
- 9. Oct-‐13 Sep-‐13 Aug-‐13 Jul-‐13 Jun-‐13 May-‐13 Apr-‐13 Mar-‐13 Feb-‐13 Jan-‐13 Traffic Growth Fastest growing IX in Japan 9
- 10. What s happening in Japan? 10
- 11. Amount of Internet Traffic in Japan Average Traffic (Gbps) 2500 2275 2000 1905 1730 1696 1500 1516 1363 1235 1000 May-‐13 Nov-‐12 May-‐12 Nov-‐11 May-‐11 Nov-‐10 0 May-‐10 500 Source: hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html 30% growth every year 11 Sou
- 12. Mobile Traffic Trend in Japan Average Traffic (Gbps) 500 469.8 1.71 Times 450 (Gb 422.0 400 350 328.9 300 349.0 700 600 274.3 250 234.8 200 154.6 150 100 62.9 50 71.2 82.2 105.2 500 181.3 400 123.5 300 Jun-‐13 Mar-‐13 Dec-‐12 Sep-‐12 Jun-‐12 Mar-‐12 Dec-‐11 Sep-‐11 Jun-‐11 Mar-‐11 Dec-‐10 Sep-‐10 200 Jun-‐10 0 800 100 9 Source: hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html Doubles every year 12 0
- 13. Technology Innovation Smart Phone More than 10Times Feature Phone 13
- 14. Daily usage 97mins (Japan) Smartphone has become most used device 96mins 21mins Radio 23mins Magazine Newspaper 77mins Computers Television Mobile Source: SoBank’s shareholder’s mee0ng in 2012 14
- 17. What happens to our backbone? Multiple peaks & Directional changes 17
- 18. Traffic shifts even within 24hs! Graph for FNO Peak once at night 18
- 19. Traffic shifts even within 24hs! Graph for FNO Peak once at night Graph for MNO Multiple peaks 19
- 20. North-South Traffic Mobile Network Operators The Internet (Transit network) Social Applica0on/Game Provider Cloud / Datacenter Social Plaaorm Providers Cloud / Datacenter 20
- 21. East-West Traffic Stri Mobile Network Operators The Internet (Transit network) East-‐West Social Applica0on/Game Provider Cloud / Datacenter Social Plaaorm Providers Cloud / Datacenter 21
- 22. North-South Traffic Mobile Network Operators Massive amount of short packets DDoS like Traffic The Internet (Transit network) East-‐West Strict reliability requirement Social Applica0on/Game Provider Cloud / Datacenter Social Plaaorm Providers Cloud / Datacenter 22
- 23. Transit network became bottleneck Mobile Network Operators Packet Loss Delay Internet The (Transit network) Conge stion East-‐West Social Applica0on/Game Provider Cloud / Datacenter Social Plaaorm Providers Cloud / Datacenter 23
- 24. Transition of Internet topology 1st Starting of the Internet Tier1 Tier1 Tier2 Tier2 Tier3 2nd Rising Data Centers Tier3 Tier2 Tier2 Tier3 3rd Hyper Giants era Tier3 CDN Tier2 CDN Tier3 Data Hyper Center Giants Tier2 CDN Tier3 Tier2 Tier3 4th Cloud Computing era Tier1 Tier1 Data Center Tier1 Tier2 We are here Tier2 Subscribers/Users Service Plaaorm/ Cloud/ DC Hieratical Structure of the Internet will be replaced soon by Direct Connection between Subscribers and Contents. 24
- 25. Think about the future! 25
- 26. Serious future will come... Overwhelming Traffic Growth etc… Cost management for the future? etc… Expensive IX price etc… Quality Control? etc… Otemachi Problem Let s think about the Interconnection. 26
- 27. Do we still need such complicated network? er2 Tier2 Tier1 Tier2 Tier2 Tier2 Tier2 Tier2 Tier1 Tier2 Tier2 Tier2 Tier2 Tier1 Tier2 Tier2 Tier2 27
- 28. Let s simplify the network! J Internet Exchange 28
- 29. • • • • Opera0on collabora0on Traffic dispersion to regions away from Otemachi, Tokyo. Building new interconnec0on scheme etc… + Promoting direct connection 29
- 30. Cloud IX Study Council Par0cipa0ng companies (that have given permission for lis0ng, in alphabe0cal order) • • • • • • • • • • • • • hOp://www.bbix.net/_shared/asset/en/press/press_20130919.pdf BBIX Inc. CyberAgent, Inc. DataHotel Co., Ltd. GMO Internet, Inc. GREE, Inc. IDC Fron0er Inc. mixi, Inc. NEC BIGLOBE, Ltd. NIFTY Corpora0on SAKURA Internet Inc. SoBank BB Corp. TOKAI Communica0ons Corpora0on Others 30
- 31. What s the Ideal Interconnection environment? Brainstorming with professionals
- 35. BFD introduction Bidirectional Forwarding Detection 35
- 36. What is BFD? BFD can shutdown the BGP session in under a second! outage Outage Detec0on Time for outage detec0on Are you sa0sfied with Keepalive 0me? 60/180?? 30/90?? Let’s shorten the 0me! Recovery from the outage Convergence Time Outage Dura0on BFD is effective to minimize the down time. 36
- 37. Detection time of outage BFD 3 secs Non-‐BFD 71 secs Source: Test result between our par0cipants companies Significant improvement! 37
- 39. Case 1: Improvement on Latency Peer Up 39
- 40. Case 2: Improvement on stability Peer Up 40
- 41. Summary • Mobile broadband in Japan • Cloud IX community • What we re doing over IX 東京 シンガポール What s next for Asia? 香港 41
- 42. No Peering, No Internet