Nishant S Mevawala Blackberry Technology

3. Established in 1984

4. HQs in Waterloo, Ontario, Canada

5. Offices in North America, Europe and AsiaPac

6. Listed in:

7. NASDAQ (NASDAQ: RIMM)

8. Toronto Stock Exchange (TSX: RIM)

15. Push e-mail.

16. Mobile telephone.

17. Text messaging.

18. Internet faxing.

20. The software monitors the user's local "inbox.”

21. It is usually run by multiple wireless users. Individual users can use e-mail services provided by the wireless provider and may not be required to install a BES server.

22. Every BlackBerry has a unique id called BlackBerry PIN which is used to identify your device to the BES.

24. Blackberry OS The existing BB6 OS used by existing Blackberries Devices. The phones will all run RIM's new BlackBerry 7 operating system. The QNX OS used on the PlayBook.

25. Companies Comparison

26. Increment Point Charge

28. HD 8 MP camera with flash and video recording

29. Multi-taking

30. Superb battery life

31. Maximized multimedia

32. More business apps

33. Rich PC web browsing

35. BlackBerry OS sales growth keeps RIM ahead of its competitors Source: IDC Latin America Mobile Phone Tracker, 2010 Q4

36. BlackBerry Installed Base almost 2X iPhone and 4X Android* (000 000) * Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010

37. Playbook a whole New Market

39. Video: Terra TV

40. eBooks: Gandhi/Bajalibros, Saraiva

42. Financials and Pricing Creating a new department and employee expense = 22million Human resource 17 million Equipment and material cost 5million Marketing material expense = 5.5 million Overhead expenses = 1.2million Research cost to develop new Software for the laptop = 4 million ----------------------------------------------------------- Total Cost 32.7 million for 2 years Price will be in the high-end range in the initial stage of launching with limited supply and distribution (comparable to Macbooks) May reduce its price as it reaches maturity and when new products come out

43. Advantages More logos and slogan helps brand recognition Employs more skilled and innovated workers Attracts more Generation Y and Tweens to the website

44. Disadvantages May confuse existing customers May cause unrest to the brand loyalty Increased in administrative cost