Björn Owen Glad – Advertising and content marketing works best when they work together
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Björn Owen Glad "Advertising and content marketing works best when they work together" during Power of Content Marketing in Warsaw, 28 May 2015. Björn will do a presentation about the strength of traditional advertising and content marketing working together to create great effect and reach the goals. Three different cases will show how the work can (and should) be done. Three take aways: - How to use traditional advertising to drive traffic to your content and gather a loyal audience. - How to take advantage and prolong the attention you get from investments in paid media. - How to create content that isn't just good enough but is fantastic and relevant to your audience.
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Björn Owen Glad – Advertising and content marketing works best when they work together
- 1. it’s a content agency
- 2. Gothenburg Helsinki Malmö Oslo Stockholm 150 employees 250 Msek Turnover Owned by Bonnier Growth Media
- 3. To own or pay?
- 4. 1. Native advertising the right way 2. Sponsored social media updates 3. Advertising and content marketing
- 5. Spend money. Don’t waste money.
- 6. How to waste 9 000 000 USD in 60 seconds?
- 8. 51%
- 9. No CTA: 51% URL: 45% Hashtag: 40% Phone Number: 8% Facebook Icon: 6% Mobile App: 5% Facebook URL: 4% Twitter Icon: 1% Email: 1% YouTube URL: 0% Shazam: 0% Twitter Handle: 0% ITunes Download: 0% Instagram: 0% SMS: 0% Call To Action?
- 10. Brand awareness is not enough!
- 11. SEB Native advertising the right way
- 12. Spend money. Don’t waste money.
- 14. Results • 40% increase in kitchen advisory meetings. ! • The highest turn over in kitchen appliences sold per month since the launch of the site.
- 15. Spend money. Don’t waste money.
- 17. Advertising vs. content marketing Price & Product Information & inspiration
- 19. Results The highest e-commerce order value… ever!
- 20. Spend money. Don’t waste money.
- 23. Spend money. Don’t waste money.
- 24. Summary 1. Native advertising is great. If used right. 2. People want stories, not advertising. 3. Content marketing and advertising works best when they work together.
- 25. Spend money. Don’t waste money.
- 26. Thank you!