How To Dominate YourLocal Competition Online      www.bluomedia.Com
In 2010 companies will be reducing offline         marketing in their budget as follows:45%                               ...
Small Businesses will be increasing online        marketing in their budget as follows:80%70%                             ...
54% Of Americans Never Look At a         Phone Book
The Time Has Never Been Better To Get        Your Business Online 82% of consumers turn to the search engines        when ...
Is It Time To Update Your Website?
Famous Joe’s Kitchen Case Study Website Design and Branding Integrate Online Ordering System Using eHungery.com Search ...
Website Before
Website After
What’s The Difference?Before Website                After WebsiteX   Plain Design               Email CaptureX   No Email...
Small Business Advertising Budget The average small business advertiser spent $2,149 on search advertising in Q4 2009     ...
Where are Small Businesses            Advertising?Over the past twoyears, 43% of small                        Businesses u...
Marketing your website andestablishing an online presence…
More people use Google to find  local businesses online!Over 87% of allsearches onlineare done throughGoogle.
Google Local Business Listing
Setting up Google places…
Search Engine Optimization
Search Engine OptimizationSEO helps customers find your website in thesearch enginesTarget the right keywords for your bus...
Search Engine Optimization Checker
Social Marketing
Social Marketing On Facebook
How does a Facebook Fan Page Help           Your Business? There are 420 Million users on Facebook Establishes another p...
Setting up your Facebook Fan Page
Example of Facebook Fan Page
Video Marketing On YouTube
You Tube Demographics                     80%                           71%               70%You Tube’s viewers   70%have ...
Get more exposure to your        local business using video! 30,000,000,000 web  videos are watched  every month in the  ...
Youtube marketing in action…
Other Video Sharing Sites
Social Marketing On Twitter
Twitter statistic’s30                                                 262520                            181510            ...
Setting up your Twitter Account
Your customers are talking about   your business on Twitter…
Why use Twitter?  Here are some examples of how small  businesses are successfully using Twitter:A restaurant can tweet t...
Social Media Sites
The Power of Email Marketing
Statistic’s on Email MarketingAn estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.The...
Capture your visitors emailaddress for repeat business!
Maintain Your Email Opt-in List
The Mobile Marketing Revolution                 58% of Americans have                  a mobile phone with               ...
Let your customers find your     business on the go!
Get the Best Return on Investment      with Online Marketing!
www.bluomedia.com Call 9999299799
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How to dominate your local competition online

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Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.

For more information: http://bluomedia.com & http://bluo.in

Bluo Media is an performance based marketing agency based in US, UK & Australia.

Published in: Business, News & Politics
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How to dominate your local competition online

  1. 1. How To Dominate YourLocal Competition Online www.bluomedia.Com
  2. 2. In 2010 companies will be reducing offline marketing in their budget as follows:45% 41%40% 36%35% 31%30% 28% 27%25%20%15%10%5%0% Direct Telemarketing Television Printed Media Radio Marketing
  3. 3. Small Businesses will be increasing online marketing in their budget as follows:80%70% 68% 64%60% 56% 54% 51%50%40%30%20%10%0% Search Engine Mobile Email Pay Per Click Social Media Optimization Marketing Marketing Marketing
  4. 4. 54% Of Americans Never Look At a Phone Book
  5. 5. The Time Has Never Been Better To Get Your Business Online 82% of consumers turn to the search engines when finding a local business Yet Only… 44% of small businesses do not yet have a website and comprehensive online marketing plan
  6. 6. Is It Time To Update Your Website?
  7. 7. Famous Joe’s Kitchen Case Study Website Design and Branding Integrate Online Ordering System Using eHungery.com Search Engine Optimization: Page #1 Google Rankings for… • famous joes kitchen • Italian Riverside • Italian kitchen Riverside • Italian food Riverside • Italian restaurant Riverside • best Italian food Riverside • best Italian pizza Riverside • Italian pizza Riverside • best pizza Riverside • pizza Riverside, ca Email Marketing Email Auto-responder Mobile Friendly Website
  8. 8. Website Before
  9. 9. Website After
  10. 10. What’s The Difference?Before Website After WebsiteX Plain Design  Email CaptureX No Email Capture  More Appealing ImagesX Lack of Pictures  Rotating BannerX Lack of Information  Special Events ListedX No Menu  Menu & Online OrderingX Doesn’t Engage Visitors  Engages Visitors MoreX Poorly Branded Design  More Established Design
  11. 11. Small Business Advertising Budget The average small business advertiser spent $2,149 on search advertising in Q4 2009 Q4 2009 – an increase of 30% Q3 2009 Q4 2008 over Q3 2009 and 111% over Q4 2008.
  12. 12. Where are Small Businesses Advertising?Over the past twoyears, 43% of small Businesses usingbusinesses say they Local Newspapershave increased use of Lesssearch engines in theirmarketing efforts. Incontrast, use oftraditional small Businesses usingbusiness advertising Yellow Pages Lessmediums is on thedecline. 0% 20% 40% 60%
  13. 13. Marketing your website andestablishing an online presence…
  14. 14. More people use Google to find local businesses online!Over 87% of allsearches onlineare done throughGoogle.
  15. 15. Google Local Business Listing
  16. 16. Setting up Google places…
  17. 17. Search Engine Optimization
  18. 18. Search Engine OptimizationSEO helps customers find your website in thesearch enginesTarget the right keywords for your business sowhen customers search for your type of businessonline your company is listed at the top listings.For example “Italian Restaurant, Riverside”.
  19. 19. Search Engine Optimization Checker
  20. 20. Social Marketing
  21. 21. Social Marketing On Facebook
  22. 22. How does a Facebook Fan Page Help Your Business? There are 420 Million users on Facebook Establishes another place for your business to get exposure on the internet Sends Traffic to Your Website from Facebook Improves your Search Engine Optimization Lets you interact with your customers and local community Strengthens customer relations Builds brand awareness and trust as an authority
  23. 23. Setting up your Facebook Fan Page
  24. 24. Example of Facebook Fan Page
  25. 25. Video Marketing On YouTube
  26. 26. You Tube Demographics 80% 71% 70%You Tube’s viewers 70%have an incredibly 60% 50% 50%Desirable 40%Demographic and 30% 20% 15%their Median 10%Income is $75,000 0%
  27. 27. Get more exposure to your local business using video! 30,000,000,000 web videos are watched every month in the United States. Videos now comprise 60% of all web traffic.
  28. 28. Youtube marketing in action…
  29. 29. Other Video Sharing Sites
  30. 30. Social Marketing On Twitter
  31. 31. Twitter statistic’s30 262520 181510 650 2008 Subscribers 2009 Subscribers 2010 Subscribers (Projected) Million
  32. 32. Setting up your Twitter Account
  33. 33. Your customers are talking about your business on Twitter…
  34. 34. Why use Twitter? Here are some examples of how small businesses are successfully using Twitter:A restaurant can tweet their daily specialsHotels can tweet their current room ratesRealtors can tweet new homes on the marketSmall businesses can tweet their latest special offers and sales
  35. 35. Social Media Sites
  36. 36. The Power of Email Marketing
  37. 37. Statistic’s on Email MarketingAn estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.The Return on Investment for this amount was estimated at $583 billion.
  38. 38. Capture your visitors emailaddress for repeat business!
  39. 39. Maintain Your Email Opt-in List
  40. 40. The Mobile Marketing Revolution  58% of Americans have a mobile phone with Web connectivity.  Mobile marketing budget percentages to grow 150% by 2013.
  41. 41. Let your customers find your business on the go!
  42. 42. Get the Best Return on Investment with Online Marketing!
  43. 43. www.bluomedia.com Call 9999299799

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