The document discusses the evolution of media over time from 1960 to present day and projected future changes. It notes that traditional media like television, radio and print are blurring together with digital media like the internet, mobile and user-generated content. New forms of interactive and personalized media are emerging that allow for communication, sharing and transactions across devices.
Rich media provides interactive multimedia content like video and games within digital advertisements. It aims to better engage visitors than static banner ads. While rich media ads have higher costs, they can generate more impressions and have higher response rates than traditional ads. Measurement is challenging as rich media ads are often experienced without clicks. Video in particular seems to double engagement time. Rich media is well-suited for branding, awareness, and driving sales by showcasing products and services in an engaging way.
Time-Based Advertising Could Save The Display Ad And Premium ContentBenjy Boxer
A new advertising format based on time and attention could save media companies and the display advertising unit. We may finally move away from impression-based advertising and to attention/time based ads. The winners will be advertisers and premium publishers. The immediate losers will be advertising agency trading desks, programmatic buyers, RTBs, and long-tail publishers.
Digital Unlocked is an initiative by Google in collaboration with the Indian School of Business and Ministry of Electronics and Information Technology to promote digital awareness and to help small scale businesses and startups to go digital in India.[1][2] It was announced and launched by Google's CEO Sundar Pichai during his visit to India in January 2017.[3][4] Digital Unlocked is a training program for small and medium businesses in India. The programme is built across the different formats of online, offline and mobile. The Digital Unlocked's offline training is being conducted in partnership with Federation of Indian Chambers of Commerce & Industry and Indian School of Business.[5][6]
The training program allows the users to set their own goals and then recommends the courses which will help them achieve their own set goals. After completing the goals, or in-between, the users can also choose to complete and learn other courses which are of interest to them. The courses cover a wide range of topics from using the opportunities which the digital media and world have to offer to the advanced tools which can help businesses in many ways. The training program also offer a Certification to those who complete all the courses and qualify in the final assessment.
Centro: Real-Time Advertising Trends for 2015Centro
Matt Sauls discusses the growing importance of programmatic advertising. Programmatic execution accounted for $10 billion in 2014 and is expected to grow significantly in coming years, accounting for over 60% of digital media spending by 2016. Mobile programmatic spending is also growing rapidly, surpassing desktop spending in 2015. Matt Sauls advocates for an in-house programmatic trading strategy in order to gain control over media budgets and leverage proprietary customer data.
Cost Per Hour: Using a Time-Based Currency for Digital AdvertisingNikul Sanghvi
- Cost Per Hour (CPH) is a new proposed currency for digital advertising that values ad exposure time instead of just impressions. This allows publishers to distinguish high-value impressions that drive branding objectives like awareness.
- Using predictive analytics, publishers can target impressions that provide more exposure time and sell them to brand advertisers as "hours" to be delivered in fewer impressions than typical campaigns.
- Measurement tools like Chartbeat can track the active exposure time of ads on pages to support a CPH currency, accounting only for time when ads are visible and users are actively engaged.
This document discusses the convergence of screens and opportunities for advertising across different platforms. It notes that viewership of traditional TV is declining while time spent with digital platforms like mobile devices and computers is increasing. As screens converge, advertising can target audiences based on context across TV, online video, outdoor displays, and mobile. Key opportunities discussed include using second screen experiences to engage TV viewers, interactive ads on digital video platforms like YouTube, and location-based ads on mobile devices and digital out-of-home platforms. The document advocates adapting traditional ad buying to embrace digital targeting and analytics standards as multiple screens continue to converge.
The document discusses lessons that agencies apply from other media to mobile advertising and barriers to its adoption. It finds that a lack of understanding of mobile is the biggest hurdle for clients. Agencies want case studies and further research on mobile to increase spending and do their jobs better relative to mobile. The key takeaway is that mobile advertising requires new thinking and shouldn't be treated the same as other media due to its unique capabilities and how consumers use it. Agencies should not ignore mobile's unique features but also understand it cannot be pigeonholed or measured the same as other media.
Rich media provides interactive multimedia content like video and games within digital advertisements. It aims to better engage visitors than static banner ads. While rich media ads have higher costs, they can generate more impressions and have higher response rates than traditional ads. Measurement is challenging as rich media ads are often experienced without clicks. Video in particular seems to double engagement time. Rich media is well-suited for branding, awareness, and driving sales by showcasing products and services in an engaging way.
Time-Based Advertising Could Save The Display Ad And Premium ContentBenjy Boxer
A new advertising format based on time and attention could save media companies and the display advertising unit. We may finally move away from impression-based advertising and to attention/time based ads. The winners will be advertisers and premium publishers. The immediate losers will be advertising agency trading desks, programmatic buyers, RTBs, and long-tail publishers.
Digital Unlocked is an initiative by Google in collaboration with the Indian School of Business and Ministry of Electronics and Information Technology to promote digital awareness and to help small scale businesses and startups to go digital in India.[1][2] It was announced and launched by Google's CEO Sundar Pichai during his visit to India in January 2017.[3][4] Digital Unlocked is a training program for small and medium businesses in India. The programme is built across the different formats of online, offline and mobile. The Digital Unlocked's offline training is being conducted in partnership with Federation of Indian Chambers of Commerce & Industry and Indian School of Business.[5][6]
The training program allows the users to set their own goals and then recommends the courses which will help them achieve their own set goals. After completing the goals, or in-between, the users can also choose to complete and learn other courses which are of interest to them. The courses cover a wide range of topics from using the opportunities which the digital media and world have to offer to the advanced tools which can help businesses in many ways. The training program also offer a Certification to those who complete all the courses and qualify in the final assessment.
Centro: Real-Time Advertising Trends for 2015Centro
Matt Sauls discusses the growing importance of programmatic advertising. Programmatic execution accounted for $10 billion in 2014 and is expected to grow significantly in coming years, accounting for over 60% of digital media spending by 2016. Mobile programmatic spending is also growing rapidly, surpassing desktop spending in 2015. Matt Sauls advocates for an in-house programmatic trading strategy in order to gain control over media budgets and leverage proprietary customer data.
Cost Per Hour: Using a Time-Based Currency for Digital AdvertisingNikul Sanghvi
- Cost Per Hour (CPH) is a new proposed currency for digital advertising that values ad exposure time instead of just impressions. This allows publishers to distinguish high-value impressions that drive branding objectives like awareness.
- Using predictive analytics, publishers can target impressions that provide more exposure time and sell them to brand advertisers as "hours" to be delivered in fewer impressions than typical campaigns.
- Measurement tools like Chartbeat can track the active exposure time of ads on pages to support a CPH currency, accounting only for time when ads are visible and users are actively engaged.
This document discusses the convergence of screens and opportunities for advertising across different platforms. It notes that viewership of traditional TV is declining while time spent with digital platforms like mobile devices and computers is increasing. As screens converge, advertising can target audiences based on context across TV, online video, outdoor displays, and mobile. Key opportunities discussed include using second screen experiences to engage TV viewers, interactive ads on digital video platforms like YouTube, and location-based ads on mobile devices and digital out-of-home platforms. The document advocates adapting traditional ad buying to embrace digital targeting and analytics standards as multiple screens continue to converge.
The document discusses lessons that agencies apply from other media to mobile advertising and barriers to its adoption. It finds that a lack of understanding of mobile is the biggest hurdle for clients. Agencies want case studies and further research on mobile to increase spending and do their jobs better relative to mobile. The key takeaway is that mobile advertising requires new thinking and shouldn't be treated the same as other media due to its unique capabilities and how consumers use it. Agencies should not ignore mobile's unique features but also understand it cannot be pigeonholed or measured the same as other media.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
The Future of Content: The Death of Organic and the Rise of Paid and Programm...Digiday
This document discusses the challenges of content distribution and promotion through organic channels alone. It notes declining organic reach on platforms and introduces content ads as an alternative paid distribution method. Content ads are described as native ads that deliver sponsored content in a relevant environment, and are shown to generate higher ROI than traditional display ads. The document promotes its service as a content distribution platform that can help marketers organize, format, promote, optimize and report on content ads to amplify their content's reach.
DirecTV's digital strategy targets adults 18-49 interested in switching TV providers or packages through their website, social media, search engine optimization, and online advertising. The website and social media will provide information, generate leads, and process sales. SEO and ads on entertainment and sports sites aim to increase DirecTV's exposure and brand awareness. Key performance indicators and a $250,000 budget will evaluate the strategy's success in boosting sales, leads, and customer satisfaction.
The document discusses interactive advertising opportunities on ITV platforms. It notes that 80% of UK homes now watch digital TV and audiences are becoming more engaged with interactive content. The objectives are to offer relevant advertising to suit client goals, increase brand touchpoints with viewers, and provide more engaging content. Options discussed include video on demand, web 2.0, mobile, and interactive TV ads ranging from simple graphics to immersive brand experiences. Case studies demonstrate high recall and interaction rates for campaigns.
The document discusses the evolution of digital television and interactive advertising. It provides examples of several firsts achieved by the agency in digital TV campaigns and interactive video experiences. It also highlights research findings that interactive ads lead to increased purchase intent, brand appeal and word of mouth compared to traditional TV ads.
This document discusses Sky's embrace of interactive television in the UK and provides examples of interactive advertising campaigns on Sky platforms. It analyzes the results of various interactive ad campaigns across categories and finds that alcohol, FMCG, sportswear, and other categories had high levels of interactions. The document also discusses future directions for interactive TV, including Anytime TV and viewer-created ad messages.
“TV & Online: Better Together” was held on Thursday 8th May 2008 at the Soho Hotel, London. This half-day event featured fresh research from Q-Media, which was commissioned by both Thinkbox and the IAB which builds on our understanding of how TV and Online advertising can work together.
http://www.thinkbox.tv/server/show/nav.1053
Digital marketing is an umbrella term for marketing products or services using digital technologies like the internet, mobile phones, and display advertising. It is evolving rapidly and is commonly used by both businesses and consumers of the current generation. Some key aspects of how digital marketing works include using messaging, images, and video on platforms like social media and chat to communicate with customers in more expressive ways. Video and the use of drones are also increasingly important elements of digital marketing strategies.
Steve Chester- Breakfast & Brains October 2013Brainient
This document summarizes the key points from a presentation on future digital advertising formats, brand effectiveness measurement, and viewable impressions.
The presentation evaluated the effectiveness of different ad formats on key brand metrics like awareness, message association, and purchase intent. It found that larger formats like billboards and wallpaper performed best for awareness early in the sales funnel, while skyscrapers and wallpaper led for purchase intent.
It also discussed the industry initiative to establish a viewable impressions standard to measure ads that are actually viewable to users. The proposed standard is that 50% of an ad must be in view for 1 second to count as a viewable impression. While viewability varies significantly now, the initiative aims to improve planning
This document provides an overview of different types of advertising methods and digital advertising techniques. It discusses print ads, digital/online ads, broadcast ads, out-of-home ads, and paid search ads. It also covers display ads, social media ads, inbox ads, and the transition to digital advertising. The rest of the document focuses on pay-per-click advertising, retargeting, remarketing, ad blocking, viewability and the web page, native advertising, and programmatic advertising.
This document provides information about generating revenue from broadband video advertising. It discusses trends in online video viewing and advertising spending. It also outlines the best performing video ad units and how to balance viewer experience and revenue generation through different ad mixtures. A case study shows how one site achieved revenue through different ad networks and units over time. Challenges for smaller sites and how the Eyespot platform can help address these are also covered. The document provides steps to get started using the Eyespot monetization component in a video player.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
The document discusses a study measuring the impact of multi-screen advertising using TV and internet for a major entertainment/film brand. The study found that 1) exposure to both TV and internet advertising had a greater impact on website visitation than either medium alone, 2) more recent exposures had the greatest impact, and 3) target consumers had a greater response than non-target consumers. The study was able to quantify "media equivalencies" and found that 5 internet-only exposures had the equivalent impact of 1 TV-only exposure. Using both TV and internet advertising combined was found to be more powerful than either medium alone for the case study brand.
Hugues REY - Advanced Theoretical Debates: Digital Media Marketing' - VUB - Intervention du 28 10 2013 - "What could be the influence digitalization on the media & advertising future ..."
Document that was used for a lesson given by Havas Media Brussels's CEO Hugues Rey to VUB on 28/10/2013: 'A vision of the impact of the digitalization and the integration of the media"
Sizmek is an open ad management company that provides marketers with tools and capabilities to create, manage, deliver and optimize digital advertising campaigns across multiple screens. Their Sizmek MDX platform and data engine powers sophisticated targeting and optimization of creative, media, audiences and context. Some key facts about Sizmek are that they serve over 100 billion impressions per month, work with over 13,000 brand advertisers, and count 89 of the AdAge Top 100 Advertisers among their clients.
The document provides definitions for various digital marketing and web development terms. It defines terms like AIDA (marketing model), API, ASP, BANT (qualifying prospects), bounce rate, B2B/B2C, CAN-SPAM, content optimization system, cost-per-click/action, conversion rate, CRM, and conversion rate optimization in 1-3 sentences each. It also includes brief definitions for over 50 additional acronyms and terms.
Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.
This document is a biography of Pope John Paul II told through a first-person narrative. It summarizes his life, including being born in Poland, his parents' deaths when he was young, his childhood experiences, his education and involvement in theater, living through World War II in Poland, his ordination and work as a priest, his appointment as Pope and responsibilities leading the Catholic Church, his travels around the world including to Mexico, his prayer and work for others, and his death on the 2nd anniversary of meeting God. The narrative emphasizes his lifelong commitment to his faith and serving others.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
The Future of Content: The Death of Organic and the Rise of Paid and Programm...Digiday
This document discusses the challenges of content distribution and promotion through organic channels alone. It notes declining organic reach on platforms and introduces content ads as an alternative paid distribution method. Content ads are described as native ads that deliver sponsored content in a relevant environment, and are shown to generate higher ROI than traditional display ads. The document promotes its service as a content distribution platform that can help marketers organize, format, promote, optimize and report on content ads to amplify their content's reach.
DirecTV's digital strategy targets adults 18-49 interested in switching TV providers or packages through their website, social media, search engine optimization, and online advertising. The website and social media will provide information, generate leads, and process sales. SEO and ads on entertainment and sports sites aim to increase DirecTV's exposure and brand awareness. Key performance indicators and a $250,000 budget will evaluate the strategy's success in boosting sales, leads, and customer satisfaction.
The document discusses interactive advertising opportunities on ITV platforms. It notes that 80% of UK homes now watch digital TV and audiences are becoming more engaged with interactive content. The objectives are to offer relevant advertising to suit client goals, increase brand touchpoints with viewers, and provide more engaging content. Options discussed include video on demand, web 2.0, mobile, and interactive TV ads ranging from simple graphics to immersive brand experiences. Case studies demonstrate high recall and interaction rates for campaigns.
The document discusses the evolution of digital television and interactive advertising. It provides examples of several firsts achieved by the agency in digital TV campaigns and interactive video experiences. It also highlights research findings that interactive ads lead to increased purchase intent, brand appeal and word of mouth compared to traditional TV ads.
This document discusses Sky's embrace of interactive television in the UK and provides examples of interactive advertising campaigns on Sky platforms. It analyzes the results of various interactive ad campaigns across categories and finds that alcohol, FMCG, sportswear, and other categories had high levels of interactions. The document also discusses future directions for interactive TV, including Anytime TV and viewer-created ad messages.
“TV & Online: Better Together” was held on Thursday 8th May 2008 at the Soho Hotel, London. This half-day event featured fresh research from Q-Media, which was commissioned by both Thinkbox and the IAB which builds on our understanding of how TV and Online advertising can work together.
http://www.thinkbox.tv/server/show/nav.1053
Digital marketing is an umbrella term for marketing products or services using digital technologies like the internet, mobile phones, and display advertising. It is evolving rapidly and is commonly used by both businesses and consumers of the current generation. Some key aspects of how digital marketing works include using messaging, images, and video on platforms like social media and chat to communicate with customers in more expressive ways. Video and the use of drones are also increasingly important elements of digital marketing strategies.
Steve Chester- Breakfast & Brains October 2013Brainient
This document summarizes the key points from a presentation on future digital advertising formats, brand effectiveness measurement, and viewable impressions.
The presentation evaluated the effectiveness of different ad formats on key brand metrics like awareness, message association, and purchase intent. It found that larger formats like billboards and wallpaper performed best for awareness early in the sales funnel, while skyscrapers and wallpaper led for purchase intent.
It also discussed the industry initiative to establish a viewable impressions standard to measure ads that are actually viewable to users. The proposed standard is that 50% of an ad must be in view for 1 second to count as a viewable impression. While viewability varies significantly now, the initiative aims to improve planning
This document provides an overview of different types of advertising methods and digital advertising techniques. It discusses print ads, digital/online ads, broadcast ads, out-of-home ads, and paid search ads. It also covers display ads, social media ads, inbox ads, and the transition to digital advertising. The rest of the document focuses on pay-per-click advertising, retargeting, remarketing, ad blocking, viewability and the web page, native advertising, and programmatic advertising.
This document provides information about generating revenue from broadband video advertising. It discusses trends in online video viewing and advertising spending. It also outlines the best performing video ad units and how to balance viewer experience and revenue generation through different ad mixtures. A case study shows how one site achieved revenue through different ad networks and units over time. Challenges for smaller sites and how the Eyespot platform can help address these are also covered. The document provides steps to get started using the Eyespot monetization component in a video player.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
The document discusses a study measuring the impact of multi-screen advertising using TV and internet for a major entertainment/film brand. The study found that 1) exposure to both TV and internet advertising had a greater impact on website visitation than either medium alone, 2) more recent exposures had the greatest impact, and 3) target consumers had a greater response than non-target consumers. The study was able to quantify "media equivalencies" and found that 5 internet-only exposures had the equivalent impact of 1 TV-only exposure. Using both TV and internet advertising combined was found to be more powerful than either medium alone for the case study brand.
Hugues REY - Advanced Theoretical Debates: Digital Media Marketing' - VUB - Intervention du 28 10 2013 - "What could be the influence digitalization on the media & advertising future ..."
Document that was used for a lesson given by Havas Media Brussels's CEO Hugues Rey to VUB on 28/10/2013: 'A vision of the impact of the digitalization and the integration of the media"
Sizmek is an open ad management company that provides marketers with tools and capabilities to create, manage, deliver and optimize digital advertising campaigns across multiple screens. Their Sizmek MDX platform and data engine powers sophisticated targeting and optimization of creative, media, audiences and context. Some key facts about Sizmek are that they serve over 100 billion impressions per month, work with over 13,000 brand advertisers, and count 89 of the AdAge Top 100 Advertisers among their clients.
The document provides definitions for various digital marketing and web development terms. It defines terms like AIDA (marketing model), API, ASP, BANT (qualifying prospects), bounce rate, B2B/B2C, CAN-SPAM, content optimization system, cost-per-click/action, conversion rate, CRM, and conversion rate optimization in 1-3 sentences each. It also includes brief definitions for over 50 additional acronyms and terms.
Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.
This document is a biography of Pope John Paul II told through a first-person narrative. It summarizes his life, including being born in Poland, his parents' deaths when he was young, his childhood experiences, his education and involvement in theater, living through World War II in Poland, his ordination and work as a priest, his appointment as Pope and responsibilities leading the Catholic Church, his travels around the world including to Mexico, his prayer and work for others, and his death on the 2nd anniversary of meeting God. The narrative emphasizes his lifelong commitment to his faith and serving others.
Pada mulanya adalah Firman; Firman itu bersama-sama dengan Allah dan Firman itu adalah Allah.Firman itu telah menjadi manusia, dan tinggal di antara kita, dan kita telah melihat kemuliaan-Nya, yaitu kemuliaan yang diberikan kepada-Nya sebagai Anak Tunggal Bapa, penuh kasih karunia dan kebenaran.sebab hukum Taurat diberikan oleh Musa, tetapi kasih karunia dan kebenaran datang oleh Yesus Kristus. (Yoh 1:1,14,17)
The document discusses how retailers can transform shopping experiences by using new technologies to personalize customer interactions. It suggests that retailers can use mobile devices and customer data to better understand shoppers' needs and provide targeted promotions and product recommendations in real time. This personalized approach can help increase customer loyalty, revenues, and satisfaction. However, retailers currently face challenges integrating diverse customer data sources and delivering personalized intelligence to customers within stores.
El Romanticismo surgió a finales del siglo XVIII como reacción al racionalismo de la Ilustración y el Clasicismo. Se caracterizó por dar prioridad a los sentimientos individuales sobre las reglas estereotipadas. Se desarrolló en varios países de Europa y América durante la primera mitad del siglo XIX, manifestándose en la literatura, la pintura y la música a través de la exaltación de la naturaleza, las pasiones y la libertad individual.
El documento es una lista de despedidas breves a varias partes de la escuela secundaria, incluyendo clases como matemáticas y geografía, objetos como calculadoras, pupitres y lápices, y la puerta y el bachillerato en general.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Cobalt Communications Corporation is a marketing and branding firm founded in 2009 that has grown significantly, and now provides a wide range of digital marketing solutions including banner advertising, content marketing, social media management, and data analytics services. The company operates several subsidiary businesses focused on specific marketing areas like digital media, public relations, graphic design, and event planning. Cobalt aims to deliver customized marketing solutions and generate tangible returns for its clients across industries.
Presentación de Peter Minnium en IAB Conecta 2013IAB México
This document summarizes updates from the IAB (Interactive Advertising Bureau) on efforts to standardize digital advertising metrics and ad units. Key points include:
1) The IAB is evaluating "Rising Stars" ad units through in-market testing to determine which should become industry standards. These include new formats for display, mobile, and video advertising.
2) The IAB's "3MS" initiative is working to establish common metrics for viewable impressions, audience measurement (like online GRPs), ad unit classification, and brand performance. Their goal is to shift the industry to focus on ad viewability and consumer experience over just impression counts.
3) By early 2014, the IAB
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
The document provides an overview of advertising options on the WSOCTV.com website, including various types of graphical, text-based, video, and mobile ads. It details specific ad units like leaderboard ads, skyscraper ads, display ads, and video pre-roll ads. It also outlines sponsorship opportunities, email marketing, and text message alerts. The goal is to offer advertisers attention-grabbing options using the latest online and mobile capabilities. Consultants can recommend the best tools to help advertisers achieve their goals.
Digital advertising is changing with new communication channels and more demanding customers. Advertisers are wrapping customers in layers of advertising through various media including TV, print, radio, internet, mobile and more. The line of advertising includes above the line mass media, through the line integrated multimedia, and below the line direct advertising. As social media grows, platforms like MySpace, YouTube, Revver, Google AdSense and Microsoft AdCenter provide new opportunities for digital advertising. An example is American Express creating funny webisodes featuring Jerry Seinfeld to advertise their credit card benefits in a controlled online environment.
This document provides a high-level overview of internet advertising and online media. It begins with definitions of key terms like the internet, online media categories, and types of online advertising. It then discusses research showing that online advertising is effective at increasing brand metrics and sales. Specific case studies from major brands like Ford, McDonald's, and others demonstrate sales lifts from 11-25% from online advertising. The document concludes by noting that extensive brand studies have shifted many major companies and industries to significantly increase their online advertising budgets.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
In Depth Introdution on Online Advertising by Greg Stuartronewmedia_academy
This document provides a high-level overview of internet advertising and online media. It discusses the different types of online media like search engines, social media, and video platforms. It also summarizes the various types of online advertising like display, search engine marketing, email marketing, and more. The document then reviews research studies that show online advertising is highly effective at increasing brand metrics and driving sales both online and offline.
The document discusses trends in online display advertising between 2001-2009. It notes that click-through rates for display ads have declined significantly over time. Several analyses are presented on how different industries, companies, and types of ads performed during this period. The document advocates measuring advertising effectiveness in new ways beyond just impressions, and focusing on creative quality and actual business outcomes.
The document discusses best practices for online advertising, including measuring results, advertising opportunities on Scholastic.com, media buying strategies, search engine marketing, and the rise of social media. It also provides examples of effective Facebook ad campaigns for Scholastic Trade and Scholastic Media iPhone apps.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
The document discusses how the rise of the internet and online searching has negatively impacted local businesses that lack an online presence. It notes traditional advertising methods are declining in effectiveness while most searches now begin online. The document then proposes and describes AdzZoo's geo-targeted web campaigns as an affordable solution to help local businesses connect with customers performing online searches and drive traffic to their websites.
This document discusses online display advertising and banner ad effectiveness. It provides information on different types of display ads like banner ads, interstitial banners, pop-ups, etc. It also discusses factors that influence banner ad effectiveness such as viewability, click-through rate (CTR), emotional appeals, incentives, credibility and acquiring the right customer. The document recommends that to maximize effectiveness, advertisers should consider viewability, optimize ad formats for higher CTR and focus on building brand image and credibility in addition to direct response. It also discusses how to allocate budgets optimally between content placement and ad networks to achieve higher CTR while minimizing risk.
1. Online video viewership has grown significantly over the past year, with unique video viewers up 11.5% and videos viewed up 63%. Males 18-34 watch the most online videos.
2. Online video advertising can provide stronger branding than traditional display ads, with lifts of 55% in awareness and 29% in message association.
3. As viewership grows, online video offers advertisers the ability to reach key demographics at scale and to measure campaigns more effectively than television.
Similar to Russell Barry, Eyeblaster, Mediacom Engage 19/05/10 (20)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
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5. Media Today (2009) Internet Standard Display Rich Media Classifieds Search Outdoor Newspapers Magazines Broadcast and Cable TV Cinema Radio Source: Zenith Optimedia (Via AdAge.com)
6. Media Tomorrow (2012+) Rich Media InStream Video Advertising Ad-funded apps Social Networking Standard Display Micro-sites Ad-funded OS Widgets Classifieds Mash-Ups Text Links Search Newspapers Mobile Portable Media Ads User Generated Digital Outdoor PodCasting Outdoor In-Game Ads Electronic Ink (e-ink) Blogging Pre-Roll IPTV Interactive Video Magazines 5 second spot Cinema Digital Product Placement Radio Broadcast and Cable TV
18. Next Wave of Communication A "wave" is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more…
37. Video% Lift 2x Aided Brand Awareness Online Ad Awareness Message Association Sponsorship Association Brand Favorability Purchase Intent Source: Dynamic Logic MarketNorms Q1 2005
38. Day of the week 1min On average, weekday Dwell Time is 10 seconds longer than weekends* * Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
39. Hewlett Packard: 2008 “Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?” Digital Design Professional 2min
67. Emirates enjoys a Quick Take-Off Campaign’s Launched in Record Time with Smart Versioning Rapid turn-around times from brief to live Built SmartVersioning shell templates Easily change price, takeoff and destination cities. Results: Banners achieved CTR doublethat of the benchmarkCampaign delivered 276flight bookings
68. Automatic Optimization Effects on conversion rate taken from an automotive advertiser utilizing a optimization algorithm on adverts * Automotive Case Study over a 6 month period
69. Case Study – Direct Response Dynamic Ads Double Mobile Operator’s Conversions, Cuts CPA Dynamic banners had a 119.8%higher click-through rate than standard banners Dynamic banners had a 2x conversion rate compared to standard banners Each dynamic banner conversion cost approximately half compared to a standard banner conversion
Its a busy world and so much is fighting for our attention...
…then came Television to complicate things a bit…
…then share of voice became a little trickier when Cable TV created fragmentation…
….and then about 10 years ago this notion of digital came about. At the time, digital was limited to banner and text ads. Then along the way we got more creative, the technology became more flexible…
…so here we are today. Search Marketing, Video Advertising, Mobile, In-Game… it’s tricky. But remember, the only easy day was yesterday!Global Media Breakdown 2008 http://www.marketingcharts.com/television/ad-spend-to-grow-67-in-08-internet-to-overtake-radio-in-08-mags-in-10-2596/
What I believe will happen is that “online” in traditional form will stay consistent with slight growth overall, but there will be sift in where and how online media is split – rich will become more accessible.Emerging channels, such as mobile will cannibalise ALL media – not just traditional, but part of online too.However, as the traditional media channels take a digital connection – the concept of driving dynamic digital advertising into those channels will become the norm, and yet still remain as TV or Outdoor, albeit digital variants thereof. This will not be seen as “online” though share the same heritage.It is INSTREAM video, and the technological developments behind them, i.e. Eyeblaster, who will make this scalable – but rather then a tiny percentage of ‘online’ will be a component of the overall media matrix and therefore huge revenue potentials for what will make up the Digital Space overall.2 thoughts: Not everything will NEED to be interactive, just dynamicBehavioural sequencing will become a realistic possibility cross-channel.
According to research by McKinsey Consultants.TV impact not as effective.
We all used to go to record shops – but things are changing.All over world music shops are closing down as people turn to downloading musicAccording to some estimates, the feeling is that by 2015 CDs and DVDs will be a thing of the past as we download or stream our media..Same way as hard pushed to find camera film today...
We are seeing this already. The TV set is no longer just for passive TV viewing – interactivity is happening across devices.And its about to become a lot more interactive...
We are media multi-tasking at the same time
Mutiple feeds and sources are giving us our information
10% spent on social network sites – more then shopping.http://weblogs.hitwise.com/robin-goad/2009/04/uk_internet_users_spending_mor.html
3516883Much of Online Behaviour is Familiar, Like a Local Neighbourhood
Info and Ents equal in EuropeCommunication is the core motivation and activity onlineMotivation: Respondents can note more than oneActivities: 7% of online activities classified as “other”
http://blog.comscore.com/2009/05/twitter_traffic_quadruples.html3,000% in a year (April to April)Driven by high celebrity profiles like Stephen Fry or Oprah Winfrey – especially after it appeared on her show at start of the year. TV DRIVES INTERNET5M Jan – 50M expected by Summer July
Just as Bing is about taking search from Google, Wave is about taking the desktop one step at a time from Microsoft.
We will help you serve personally relevant ads...
Volvo is tracking QR codes across their offline print/outdoor advertising via Eyeblaster ACM – pulling a consolidated report combining off and online via mobile phones.
http://www.i-nigma.com/personal/japan.aspThe style of barcode that was adopted is called QR (short for Quick Response) and five short years later, QR codes are recognized by over 90% of Japanese mobile users - and used by over 50% of them - for fast and easy access on the move to encoded information or the internet. More people in Japan now surf the web from a mobile phone than from a PC, and QR codes are found everywhere - in advertising and promotional materials, on product packaging and vending machines - to deliver 'Quick Response'.Almost every Japanese phone ships with a built-in barcode reader that can decode both QR Codes and standard barcodes you find on retail items.
So we need to make sense of what is happening….
It is instant in, and instant out, and then we wonder why relationships don’t last?We try to measure that with the fast paced metric of “click”
Some things have not changed. If I want to build a relationship - Whether that is friends, family, partner. Birthdays, Thanks giving or Christmas, moments when you can all come together and spend quality time.If you want to build something solid, something that is going to last, whether personal or brand, I need to invest in those relationships. It still takes time...
Basic psychology suggests the more senses involved the more you are likely to remember things.A picture says a thousand words; a moving picture with sounds says millions. That is why TV and video works – it develops stories that strike an emotional connections – linked to a person or event that is when the change starts to happen Traditional media has two senses involved – TV sight and sound. Print sight and touch. Digital connects all three – sight, sound AND touch. And none demonstrated more effectively than rich media.
A new research by Eyeblaster, Microsoft Advertising and comScore shows that Dwell does have an actual effect on brand metrics. The research investigated the differences between campaigns with low active engagement as measured by low Dwell and campaigns with high active engagement as measured by high Dwell.The study examined a sample of high dwell campaigns and a sample of low dwell campaigns and compared the difference between them in terms of their brand effects. The robust methodology ensured any positive brand uplift observed was due exclusively to the increase in Dwell.The sample of campaigns was taken out of 800 Rich Media campaigns that were served by Eyeblaster exclusively on Microsoft Advertising sites between January 2009 and June 2009. The 800 campaigns were ranked by total Dwell scores. To ensure a distinct difference between high and low Dwell, the study analyzed campaigns that fell in the top and bottom 10% of the Dwell scale. Overall, 10 campaigns from the low Dwell group and 10 campaigns from the high Dwell group were chosen for the analysis. These 20 were selected for having the largest number of impressions, ensuring the biggest sample sizes for our analysis of over 6,500 panelists. The campaigns covered 8 industry verticals.For each of the 20 campaigns, comScore identified people that had been exposed to the ads. comScore measured those panelists' subsequent online behavior across a four week period and compared those to unexposed panelists and their online behavior. These groups were pair matched—the exposed/unexposed groups were equal except for the fact that the exposed group had seen the ads, the unexposed had not. Groups were matched to ensure equality according to specific demographic and online behavioral variables.Uplift between unexposed and exposed was averaged for the 10 low Dwell and 10 high Dwell campaigns. These average uplifts were compared to evaluate the impact of increased Dwell on subsequent brand effects.To capture both the effect of Dwell Rate and of Average Dwell Time, the research examined the Total Dwell which was defined as Dwell Rate multiplied by Average Dwell Time.
The results of the study indicate that users who were exposed to campaigns with high Dwell are more likely to search for brand related keywords as compared to users who were exposed to campaigns with low Dwell. The research found that users who were exposed to campaigns with low Dwell increased brand related keyword searches by 12%, as compared to the control group, while users who were exposed to campaigns with high Dwell increased brand related keyword search by 39%, as compared to the control group. This shows that campaigns with high Dwell are 3x more effective at driving search than campaigns with low Dwell.
Furthermore, campaigns with low Dwell increased advertisers’ site traffic by 10%, as compared to the control group, while campaigns with high Dwell increased site traffic by 17%. This is an incremental change of 69% between campaigns with low Dwell and campaigns with high Dwell.
Dwell Time reveals a positive impact in favour of the brand and a new benchmark for brand building? Why because it addresses measuring those brand moments.Dwell Time will help brand marketers bring more confidence back into digital and a step closer in to showing how to measure a brand online – and set new parameters which we will be able to move across to Digital TV.And people are engaging with adverts – that is ACTIVELY INTERACTING with adverts for 1 minute!! Twice as long as TV commercial, and guaranteed emotional involvement. This is absolutely key turning point for advertising…
So where are we now? Well following on from what we have learned in 2004, this is ad for this year. Similar concept in terms of content on site, but in a way which is interesting for user to be involved with.What is amazing is the average Dwell time was 2 minutes!!! 4x that of a TV advert!!! Am amazing achievement to get users to stop what they were doing and immerse themselves in a brand experience for 2 minutes… If everthere was evidence for online effectiveness, this should be at the top of all the award tables!!!
35% of everything we do online is communicate – we talk!!
But one thing advertisers have become increasingly aware of, is that the modern consumers have a voice.
Online travel sites can be true trialogue brandsBack in 1996, I was standing on a conference platform talking to a room full of travel agents. I had a laptop in front of me with a dialup connection to the internet, and I decided to take a risk.Andrew Walmsley, co-founder of i-Level12th September 2007 I'd just spent twenty minutes talking to them about how the web might impact on their business, and frankly, they weren't impressed. "People", one delegate said, "will always want the advice only a travel agent could give them".I'd just returned the previous year from a round-the-world tour where every hotel I'd stayed at had been found online, and flushed with confidence, I asked the audience to name anywhere in the world, promising I'd find them a hotel there."Easter Island" called out one smartarse at the back.It took me an admittedly nerve-racking thirty seconds to find one and read out the details.You could have heard a pin drop.Now, travel is one of the biggest commercial sectors online. easyJet sells over 90% of its flights online, around 15% of searches are travel-related, and the European online travel market was worth €38billion last year.Not bad for ten years' work.But although technology gave consumers information about far-away places, access to airline and hotel availability databases and the ability to communicate directly with these organisations (without waiting for the next assistant to be free), it gave them something else - which until recently businesses have not got to grips with.It gave them access to each other.Through sites like tripadvisor, holidaywatchdog and myholidayreport, consumers started telling each other about their real experiences, good and bad."The manager approached us by the pool, saying the fans we'd bought were using too much electricity... we will never stay at this hotel again"The second bedroom in the Chateau had a continuous combination smell of mould and rotting flesh."The sheer granularity of these sites was unachievable before users started creating the content - the daddy of them all, tripadvisor, claims to have over ten million reviews covering 190,000 hotels and 140,000 restaurants.Barry Diller's InterActiveCorp, owners of Expedia, saw the potential back in 2004, when he acquired tripadvisor, placing real reviews next to hotel listings. In the UK, Thomson asks consumers to submit reviews, but and the company reserves the right to edit, refuse and withdraw contributions. The result is a very different feel to tripadvisor - in 15 minutes I wasn't able to find a single negative review.The latest addition to these is a familiar face from the dotcom boom, reincarnated as a travel site.Boo.com is fast, well-designed, packed with useful features that speed up the experience. It seamlessly merges data, listings and user-generated reviews and packages it well. It's honest with its readers - a one-line review read: "situated as it claims on a quiet street, this hotel is also near a noisy one".The old-world view would see this as a high-risk strategy. Placing bad reviews next to hotels you're offering for sale can't be in their commercial interest can it?But the reality is that consumers are using other consumers' opinions to rationalise purchasing decisions. There's nothing a travel site can do about this, so bringing these reviews into the site achieves the double benefit of increasing trust in the agent's brand, and not losing that consumer when they go off to check out your recommendations.Boo crashed and burned the first time round, trying to sell a product people weren't ready to buy online, using technology that users couldn't access using the slow connections of the time, and failing to control costs.This time, it's in a booming sector, with technology that puts the consumer and the users at the very heart of creating its product - a true trialogue brand. This article was originally published in Marketing and can be viewed via the Brand Republic website here12 September 2007
What started with Amazon reviews is now part of the mainstream – feedback / star ratings!!!!Web 2.0 – conversation - people talk back!If you prompt for response, people will ‘discuss’ your brand… Not always positively = difficult to manage in this new 2-way conversational world…
The most significant global change is in seeing a new leader arise in the US.He utilized digital media in his campaign to connect to the masses – not just domestically, but globally.He reached to every man & woman, irrespective of social standing, and asked “their opinion”Partly because he appears in midst of a recession, partly in midst of international relations. People are ready for change.Things need to change, lets just restart. In fact lets refresh everything.That’s what Pepsi caught onto… this “refresh” aspect that he was encapsulating…
So Pepsi utilised social media to get people to say what they would like to see changed or not changed when Obama comes to power.They focussed on social networks, like YouTube, and wanted to start a conversation with the audience, backed by leading public figures, to get people to tell Obama what they thought.They did not go out with we taste better then coke, they were very subtle with the “refresh” aspect, via brand association with a sea-change globally.
http://creativezone.eyeblaster.com/#ItemName=Pepsi%20-%20Dear%20Mr%20President%20The key aspect was the messages distributed online contained the people to connect where they were…In this case, via a web cam, directly within the banner itself – that submitted direct to YouTube.People exposed to messages could get involved without leaving where they are. And it worked.When looking at the number of videos submitted to YouTube - 14% did so through the banner!
From data collected across one Automotive advertiser over a six month period, the conversion rate of campaigns using an optimization algorithm (0.63%) is significantly higher (1.25x) than the average conversion rate of rich media ads (0.51%). Consequentially it is practically double the average conversion rate for WW ’08 – 0.32%.Huge spikes are seen in optimised advertising over 6 monthsAnd is a feature that is grossly underused in digital advertising.