Zara is a Spanish clothing retailer founded in 1975 and known for developing new fashion products in just two weeks and launching 10,000 new designs annually. It operates over 1,700 stores worldwide and owns other clothing brands. Unlike competitors, Zara invests in new store openings rather than advertising and produces clothing domestically rather than outsourcing to low-cost countries.

2.  Zara is a Spanish clothing and accessories
retailer based in Arteixo, Galicia, and
founded in 1975 by Amancio Ortega
(Spains 1st & Worlds 3rd Richest
man) and Rosalía Mera. It is
the flagship chain store of the Inditex group;
the fashion group also owns brands such
as Massimo Dutti, Pull and
Bear, Uterqüe, Stradivarius and Bershka.

3.  It is claimed that Zara needs just two
weeks to develop a new product and get it
to stores, compared to the six-month
industry average, and launches around
10,000 new designs each year. Zara has
resisted the industry-wide trend towards
transferring fast fashion production to low-
cost countries.

4.  Perhaps its most unusual strategy was
its policy of zero advertising; the
company preferred to invest a
percentage of revenues in opening
new stores instead. Lack of
advertisement is also in contrast to
direct competitors such
as Uniqlo and United Colors of
Benetton.

5.  Brand value of Zara, increased by 60% in 2013.
(top 1 apparel brands in the world 2013)
 Type: limited company
 Industry: Retail
 Headquarters: Arteixo, Spain
 Number of locations: 1,763 stores
 Area served: Worldwide
 Key people: Óscar Pérez Marcote, Director-
general
 Products: Clothing
 Revenue: €7.071 billion (2009)