This document provides tips for using events to build a business. It discusses how events can raise awareness, build community, position you as an expert, and make extra money. Key recommendations include being proactive in marketing an event well in advance, driving attendees to register on your website, using incentives to frontload ticket sales, creating a content and communication calendar, leveraging partnerships, encouraging social sharing to amplify reach, collecting attendee information, continuing conversations after the event, and reviewing metrics to improve future events. The goal is to think of events not just as single occurrences but as long-term opportunities for ongoing engagement, promotion, and data collection.