The document discusses leveraging social media for nonprofit events. It provides tips on using social media before, during, and after an event to maximize engagement and ticket/donation sales. These include creating a marketing calendar, driving attendees to a registration page, using hashtags, posting regularly on social media, and tracking the effectiveness of different social media channels. The overall goals are to increase donations, raise awareness, and maximize ticket sales.
This session will explore how to effectively harness social media to drive traffic and attendance for your nonprofit event. Dawn will share clear strategies, tactics, and resources for using social media to ensure maximum engagement from the community you serve using Facebook, LinkedIn, and Twitter.
Leveraging Social Media for Nonprofit Events4Good.org
Social Media for Nonprofits and Eventbrite will present clear strategies, tactics, and resources for using social media to ensure the success of nonprofit events.
GuideStar Webinar (01/14/14) - Leveraging Social Media for Nonprofit EventsGuideStar
As part of GuideStar USA's webinar series, Social Media for Nonprofits and Eventbrite will present clear strategies, tactics, and resources for using social media to ensure the success of nonprofit events. Join us for this free webinar and learn:
How to use Facebook, Twitter, LinkedIn, and other tools to maximize results for fundraising events.
Practical recommendations to implement before, during, and after your event.
How to use scheduling, analysis, and optimization tools to help you work more efficiently and drive performance.
Sign up now for this free, interactive workshop and learn how to harness the power of social media to drive results in the real world!
Presenters: Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits; Laura Huddle, Senior Category Manager, Eventbrite; and Lindsay J.K. Nichols, Communications Director, GuideStar USA (moderator)
Greater Giving Through Strategic FundraisingHubSpot
Raising money has never been more challenging or competitive for nonprofits who rely on fundraising programs at the national level, regional and local level. You need to provide multiple channels for your chapters and participants to keep the donations flowing and teams motivated.
This session will explore how to effectively harness social media to drive traffic and attendance for your nonprofit event. Dawn will share clear strategies, tactics, and resources for using social media to ensure maximum engagement from the community you serve using Facebook, LinkedIn, and Twitter.
Leveraging Social Media for Nonprofit Events4Good.org
Social Media for Nonprofits and Eventbrite will present clear strategies, tactics, and resources for using social media to ensure the success of nonprofit events.
GuideStar Webinar (01/14/14) - Leveraging Social Media for Nonprofit EventsGuideStar
As part of GuideStar USA's webinar series, Social Media for Nonprofits and Eventbrite will present clear strategies, tactics, and resources for using social media to ensure the success of nonprofit events. Join us for this free webinar and learn:
How to use Facebook, Twitter, LinkedIn, and other tools to maximize results for fundraising events.
Practical recommendations to implement before, during, and after your event.
How to use scheduling, analysis, and optimization tools to help you work more efficiently and drive performance.
Sign up now for this free, interactive workshop and learn how to harness the power of social media to drive results in the real world!
Presenters: Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits; Laura Huddle, Senior Category Manager, Eventbrite; and Lindsay J.K. Nichols, Communications Director, GuideStar USA (moderator)
Greater Giving Through Strategic FundraisingHubSpot
Raising money has never been more challenging or competitive for nonprofits who rely on fundraising programs at the national level, regional and local level. You need to provide multiple channels for your chapters and participants to keep the donations flowing and teams motivated.
Leveraging Social Media for Nonprofit Fundraising Events4Good.org
Social Media for Nonprofits and Eventbrite is presenting a FREE workshop offering clear strategies, tactics, and resources for using social media to ensure the success of nonprofit fundraising events. If your nonprofit is planning an upcoming gala or fundraiser, this webinar is not to be missed!
Join industry experts for straight talk and helpful tools for posting and promoting your upcoming event; learn how to use Facebook, Twitter, and LinkedIn to maximize the success of your fundraisers; and find out how free scheduling, analysis, and optimization tools can help you save tons of time and work smarter, not harder.
BloomThink - The Social Media Shift - Tech TalkBilly Cripe
30 minute Tech Talk presented at 2012 Rotary Club District Conference. B2B Social Media focus. Presented by Billy Cripe (@billycripe) of BloomThink.
Contact us at http://facebook.com/bloomthink for your social media strategy.
see each slide note for speaking points
This session will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. Ritu and Darian will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.
Social Media & The Brand - Project Sriracha (NYU)Pamela S.
After a 9-week long social media campaign, I gave this presentation in class. We were tasked with creating and executing a social media campaign of any of our choosing. I decided to go with something a little tongue in cheek and have a bit of fun with it - while learning the best practices of running a social media campaign along the way.
As a social media agency our focus is a little different than most. We help organizations to effectively socialize by equipping them to profit and prosper using social media.
Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.
Our mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.
Our vision: is to become THE Industry thought leaders in helping companies and communities become socialized.
The Socialized! methodologies are based upon Shane Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively.
Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Twitter Handle: @SamMcKelvie
Whether your organization’s mission is to educate, empower, or encourage positive behavior, text messaging is a proven effective medium to reach people regardless of preferred social media, access to smart phones, or the digital divide. In this session, we’ll discuss how you can use text messaging to best communicate with the populations that your non-profit serves.
Erin Daruszka, Director, Human Capital Consulting, TriNet
Join the HR experts to learn about the latest hiring statistics and trends, how top organizations find top talent, how to drive employee productivity and motivation to meet organizational goals, and what it will take to retain the best talent.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Susan Chavez, Fundraising & Social Media Consultant
Is your organization using social media to acquire valuable information on potential donors and grantmakers? Learn how social networks can help you find insights your organization can use to inform the way you attract donors and grantmakers, catapulting your fundraising campaigns forward!
Julie Leary, Digital Stratey, Whole Whale
Twitter Handle: @juweeweewee
The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Leveraging Social Media for Nonprofit Fundraising Events4Good.org
Social Media for Nonprofits and Eventbrite is presenting a FREE workshop offering clear strategies, tactics, and resources for using social media to ensure the success of nonprofit fundraising events. If your nonprofit is planning an upcoming gala or fundraiser, this webinar is not to be missed!
Join industry experts for straight talk and helpful tools for posting and promoting your upcoming event; learn how to use Facebook, Twitter, and LinkedIn to maximize the success of your fundraisers; and find out how free scheduling, analysis, and optimization tools can help you save tons of time and work smarter, not harder.
BloomThink - The Social Media Shift - Tech TalkBilly Cripe
30 minute Tech Talk presented at 2012 Rotary Club District Conference. B2B Social Media focus. Presented by Billy Cripe (@billycripe) of BloomThink.
Contact us at http://facebook.com/bloomthink for your social media strategy.
see each slide note for speaking points
This session will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. Ritu and Darian will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.
Social Media & The Brand - Project Sriracha (NYU)Pamela S.
After a 9-week long social media campaign, I gave this presentation in class. We were tasked with creating and executing a social media campaign of any of our choosing. I decided to go with something a little tongue in cheek and have a bit of fun with it - while learning the best practices of running a social media campaign along the way.
As a social media agency our focus is a little different than most. We help organizations to effectively socialize by equipping them to profit and prosper using social media.
Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.
Our mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.
Our vision: is to become THE Industry thought leaders in helping companies and communities become socialized.
The Socialized! methodologies are based upon Shane Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively.
Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Twitter Handle: @SamMcKelvie
Whether your organization’s mission is to educate, empower, or encourage positive behavior, text messaging is a proven effective medium to reach people regardless of preferred social media, access to smart phones, or the digital divide. In this session, we’ll discuss how you can use text messaging to best communicate with the populations that your non-profit serves.
Erin Daruszka, Director, Human Capital Consulting, TriNet
Join the HR experts to learn about the latest hiring statistics and trends, how top organizations find top talent, how to drive employee productivity and motivation to meet organizational goals, and what it will take to retain the best talent.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Susan Chavez, Fundraising & Social Media Consultant
Is your organization using social media to acquire valuable information on potential donors and grantmakers? Learn how social networks can help you find insights your organization can use to inform the way you attract donors and grantmakers, catapulting your fundraising campaigns forward!
Julie Leary, Digital Stratey, Whole Whale
Twitter Handle: @juweeweewee
The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on its data it will be ready to jump on the next trend in a way that drives real impact
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Tracey Warren, Regional Development, Constant Contact
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!
Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
Holly Minch, Founder, LightBox Collaborative
This workshop will guide you along the first steps in developing an effective communications plan for your nonprofit, including setting goals, identifying allies, approaches for audience engagement. You’ll leave with a working GAME (Goals, Audience, Message, Engagement) Plan you can put to work immediately, so bring your pen and paper!
Lisa Hoffman, Nonprofit Consultant
Whether your organization is new to individual fundraising, or has an established program, you will learn tactics and techniques critical to success in this interactive workshop. Lisa will approach the topic from a continuum perspective, beginning with finding new donors, and concluding with exquisite stewardship once they have given."
Risk management is not some mystery. This session will provide simple frameworks for organizing and implementing basic risk management practices in a nonprofit organization; share the most common risks facing nonprofits based on 20+ years of claims history; and look at some specific areas of risk and what you can and should be doing to minimize your exposure.
Your supporters are the hero of the story. Your job is to call them to adventure and help them on their quest by providing the structure and support they need. Looking at examples and a real world case study, you’ll learn how you can start with story, define success, provide structure and give support to reach more people and raise more money through social fundraising.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Alex Kouts, Senior Director of Product, Razoo
Twitter Handle: @AlexKouts
Crowdfunding is the new buzzword. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media to tell your story effectively, spread the word and thank your donors.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.
In this highly practical and tactical session, Ritu will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. She will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using various platforms.
Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.
Leveraging Social Media for Nonprofit EventsRitu Sharma
Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits
Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.
Explore how to effectively harness social media to drive traffic and attendance for your charity event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Social Media Strategies for Events - Hanzehogeschool Groningen 290312EventsAcademy
Guest lecture for first year exchange students of the minor ‘Creating an International Event’ at the Hanzehogeschool Groningen.
Liza Bergman graduated at the School of Communication & Media several years ago. She has been working in Event Management since 2007. Currently she has her own business, EVENTS Academy, that offers courses regarding Event Management. During her studies she was in the international semester, so she shares the experience in following an international program together with exchange students. Also she has done her internship abroad. Check her resume at http://www.linkedin.com/in/lizabergman.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
We talked about how event organizers can use data to sell more tickets. In the presentation, we specifically cover:
- When, how and what data to gather
- How to track and optimize your marketing
- How to store the data and leverage it forever
We also highlight how Eventbrite and Batchbook can specifically make you a better event organizer -- allowing you to spend your limited time and resources only on what matters and what's returning value!
---
"In God we trust, everyone else bring data." - Edwards Demind
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Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
2. Who are we?
Ritu Sharma Laura Coltrin
Co-Founder & Executive Director Product Marketing Manager
ritu@sm4np.org laura@eventbrite.com
@ritusharma1 @lauracoltrin
SM4NP.org Eventbrite.com/npo
2
3. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after your
event
Tying it all together with data
3
4. Defining Event & Social Media
ROI
ROI = Increasing donations
+ Raising awareness +
Maximizing ticket sales
4
5. Ticketing Lifecycle
On average, fundraiser
tickets go on sale 4-6
weeks before the event.
(Hint: People procrastinate. Don’t let them.)
5
7. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after your
event
Tying it all together with data
7
8. Be Proactive
Set an attendance goal and work backwards
Create a marketing calendar
• 88% of fundraisers sent invites when tickets go on
sale, but too many fall silent until the event
thereafter
• Over 50% of nonprofits say that frontloading ticket
sales is important to them
8
9. Communication & Content
Calendar
Create a communication plan
• Work backwards from the date of the event until the
first invite goes out
What are the strategic times to email people?
• 9-11am, Tuesday-Thursday (opposite for Social
Media!)
Where to post information?
• Your website, Facebook, Twitter, LinkedIn, local
community calendars
9
10. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after your
event
Tying it all together with data
10
12. Drive Every “Touch” to Registration
Facebook
Twitter
LinkedIn Registration
Pro Tip: Bit.ly is a
great website to help
you shorten links for
Email
posts across
different social
media channels 12
14. Further your Facebook Presence
Pro Tip: Integrate ticket purchases in Facebook via apps.
14
15. Don’t Think of Your Event as Just
as an Event
Use the event as a data collection opportunity
Consider the long term vs. short term gains
Create direct donation option for non-attendees
15
16. Let 1,000 Flowers Bloom
Invite all your friends and followers on respective
platforms
Invite via multiple channels: Email, LinkedIn,
Facebook
16
17. Understand the Value of a Share
1 “Share” =
$6.00
in future
donations
+ 11 views of your event page
17
17
18. Facebook Shares
pre-
purchase
post- 40%
purchase
60%
The motivation to share is
higher once the purchase has
been made.
18
19. Promote
1. Post regular updates: Pictures, performers, VIPs,
auction items, partners and even attendee stories
2. Post more pictures & videos (cute stuff helps!)
3. Invite attendees to RSVP as they register
4. Be sure to tag attendees, VIPs, partners, and others
19
20. • Post 6-7 times a day
• Reach out to influencers
• Retweet & thank!
• Use Hashtag- a word #sm4np
preceded by # sign – keep it short! (6 –
8 characters)
• Unifies tweets from multiple
people on same subject
20
21. Keep the Conversation Going
During the
event:
• Provide a twitter wall
• Prominently display the #hashtag
• Display the conversation
• Use free services like tweetchat.com
or twitterfall.com
21
22. The Conversation Lives On
After the event:
• Ask for feedback, share a
survey
• Create and share recaps
• Post event pictures
• Use platforms like Storify to
summarize event experience
• Review your tracking and
analytics to know which social
channels were most effective
22
23. The Agenda
Understanding the event ticketing lifecycle
Social media tips, tricks and time savers to maximize
engagement
Leveraging social media before, during and after your
event
Tying it all together with data
23
24. Track your Sales Sources
1 2 3
• Create unique links for each of
your sales sources
• Monitor throughout the
promotion process
• Review which sources not only
brought in traffic, but ultimately sales
and donations
24
25. Productivity Tools:
Hootsuite
Automatic scheduling
Mass tweeting (Only when appropriate)
Mass direct messaging (Be very selective)
Do not use for Facebook!
25
27. Wrap Up
• Decide which channels are right for you and your organization
• Incent early ticket purchasing to get the wheel in motion
• Collect donations from those who can’t attend
• Encourage post-purchase sharing – it is most powerful
• Give attendees reason to engage before, during and after your event
• Analyze which social media efforts are most effective
27
28. Laura Coltrin @lcoltrin
Product Marketing Manager
laura@eventbrite.com
Eventbrite
Ritu Sharma @Ritusharma1
Co-Founder and Executive
Director ritu@sm4np.org
Social Media for Nonprofits
28
Editor's Notes
Ritu and Laura to both own
Ritu – first twoLaura – last two
Laura
Laura
Owner: Laura
Ritu
Owner:RituEarly Bird SpecialsAllow people to buy tickets early for a 5 or 10% discountCreate a Referral ProgramAllow your audience to sell more tickets for you via affiliate / referral codes that gives them discounts or rewardsCan you give something away for a milestone ticket sale?T-Shirts for the first 30 people that buy their tickets?VIP Reception Upgrade Then we can jump into the ticketing environment itself and show you what it looks like from the ticket buyer’s perspective. Finally, we’ll show show you how easy it is to create and make changes to your ticketing page and manage your overall ticketing process. We can keep this informal, feel free to stop me if you have any questions, I would prefer this to be more of a discussion than a presentation.
Owner:Ritu
Owner: Ritu
Owner: Laura Donation Option
Owner: Laura There are lots of other ways to drive marketing too and the key is to have every touch tie back to your registration page.
Owner:Ritu
Owner:RituThis an example of well coordinated social media strategy:Eventbrite ticketing page with social media tools turned onFacebook Event Page where people can talk about the event, and includes Eventbrite for Pages
Owner: LauraKnow your Audience.- Gather information on your attendees - Geography - Demographics - Survey Questions- Access all data through our real time reports- View charts, graphs and heat maps for visual representation of ticket sales data - Page views - Overall ticket sales - Sales by ticket type- Track which buyers are buying through which channelsOne thing every organizer wants to know is who is their audience? Eventbrite empowers event organizers with visibility and control over your guest list with graphical dashboards to track sales and attendees. Some of the capabilities are:Capturing demographic information (city-level)Creating custom survey questions – how did you hear about this event? Capture email or any other data?Segmenting buyers based on ticket type (VIP, GA, Early Bird, etc.) – Send custom messages to different ticket buyersMembership Great way to gain insight on your attendeesThink about the long tail approach of your organizationWhat Data can I collect at my event to make this organization be more effective, responsive, and smarterMost organizations will choose the path of least resistance and then wish they were able to have collected certain information after the fact.Is Your Event Free?Ask for a donation!
Owner: Laura
Owner: LauraClearly we have a thing about babies…ha! But in truth, I thought this was just another great example of a customer Event Page. And in this screenshot you can see what happens when someone shares their excitement about your event – before and after the purchase.In 2011 we completed a study where we actually measured the value of 1 share in Facebook, and what we found is that when the event is associated with fundraising, its quite impressive:1 “Share” equals $11 in future donations. In other words, on average, for all the people who like, comment and share out their excitement about this event – they are bringing new people into the fold and those people are buying tickets!Source: Eventbrite Social Commerce Report: http://blog.eventbrite.com/wp-content/uploads/Screen-shot-2011-03-16-at-10.02.57-AM.png
Owner: Laura
Owner:Ritu
Owner:RituTwitter is also a great tool in addition to Facebook and it doesn’t take a lot of time.- Create an account – if you don’t already have one. It’s easy and fast- Twitter allow you to search and catalogs your event- The hash tag unifies tweets from multiple people on the same subjectIn this example, we have a fundraiser who has created the hashtag #prouty and uses Twitter as a way to not only get people excited and committed to attending her fundraising event, but also to keep all her friends engaged from the beginning of her fundraising journey all the way to her experience crossing the finish line – both on the ride and in crushing her fundraising goals.
Owner: Laura
Owner: Laura
Owner: Laura
Owner: LauraWith tracking links you’ll know what marketing channels are driving the most sales and be able to adapt your marketing strategy as needed. Eventbrite makes it easy to quickly create and assign unique tracking links for email campaigns, Facebook Advertisements, or anything else requiring online analytics.