March 18, 2016 Presentation to Walker County Nonprofit Council

1. Rethink Your
Fundraising Events
You WORK Hard to Produce Your Fundraising Event
Optimize Your Event So That It WORKS For You
@swellfunds

2. The Next 45 Minutes……
- Participation Rewarded
- Ask questions via Twitter @swellfunds
- Rethink the Goals of your Fundraising Event
- How Can Technology Drive Event Goals?
- Technology Solutions / Ideas
- Questions?

3. Serial Board Member
Event Chair Treasurer
Interim Executive Director
Board Chair
Software Development

4. Event Evaluation
Revenue Only
@swellfunds
Diversity of
Revenue Sources
Corporate
New Donors
Current Donors

5. Event Evaluation
Raise Awareness
@swellfunds
Trade Offs:
Volume vs. Strategic
Expense per Guest vs. Margin
Longevity vs. New

6. Event Evaluation
Donor Acquisition
@swellfunds

7. Why is the success of our
fundraiser so dependent
upon WHO shows up?
Can we leverage the
event differently?
Is it possible to expand
our event reach through
technology?

8. YES

9. Event Guests Carry Small
Computers

10. Peer to Peer fundraising can expand the revenue sources for an event.

11. Event Software System
- Ticketing & Donation Management
- Peer to Peer Functionality
- Mobile Payments
- Live Streaming
- Social Media
- Real-time reporting
- Data Collection

12. Picture linked to
Facebook page
Your branding
Guest Scorecard
Action Buttons
Recent Activity
Your branding

13. How Powerful is Peer to Peer?
1 out of 4 emails sent peer to peer yields a
donation
1 out of 1250 emails sent by the organization
yields a donation
@swellfunds

14. Planned
Gifts
Major Gifts
Annual Fund Gifts
First Time Gifts / Event Participants
Your Event
Should Operate
Here…
Most event
guests/donors
come from
existing donors
@swellfunds
Donor Acquisition

15. Cause / Organization Awareness
SPONSORS

16. Sponsor Support
Instagram Photobooth
Facebook Images
Event Social Media Feed
Name of Event
Be a Fan / Follower

17. Cause / Organization Awareness

18. How Many Online Places
Would a Guest Go to Get
Info / Buy Ticket / Donate
to your Event?

19. Engagement
Learn About Your Cause
- Download Research
- Subscribe to Your Blog
- Visit a Site with Info
Connect with Organization
- Social Media commit
- Email Capture
Tell Your Story
- Online sharing
- Invite friends

20. Action
Buttons
Social Media Feed
Leaderboards
Sponsors
Grand total tally

23. #1: Make it EASY to Donate
#2: Make it quick/easy to check in
#3: Data Collection
#4:Engage guests to share online
#5: Automate your current activity
#6: Connect

24. 1984 2006
“People are naturally nervous about the
unknown and quickly default to how things have
always been done”

25. Fundraising is the most visible
example of the organizational culture

26. Innovative
Cutting Edge
Unique
Modern
Multi-Generation

27. What Message Does Your Event
Send Donors?

28. Reciprocity
Social Proof
Scarcity
Commitment
/Consistency
Authority
Give Something
to Your
Guests/Donors
Don’t Make
Them Attend a
Poorly
Organized
Event
Include Social
Influencers
Leverage Social
Media
Culture of
Giving Limited
Tickets
Rare
Opportunity
Fear Of
Missing Out
Need to Give
Again
Post Event
Communication
Solidify
Commitment
Reward Repeat
Guests
Duty to People
in Powerful
Positions
Board
Event Speaker
Organization
Thought
Leadership