Sonicbids helps connect independent musicians with promoters, brands, and fans. They have over 220,000 member bands from over 100 countries producing a variety of genres. These independent artists form an "Artistic Middle Class" that is attractive to consumer brands. They produce high quality music at low costs, are entrepreneurial in self-promotion, and appeal to consumers' sense of individualism. Several brands like GAP, Anheuser-Busch, JanSport, and Converse have partnered with Sonicbids artists for promotions.

1. The Artistic Middle Class: A Great Partner For Consumer Brands

2. Sonicbids helps bands connect online with people who book or license music

3. Sonicbids Quick Facts 220,000+ 200+ million MEMBER BANDS ESTIMATED NUMBER OF FANS SONICBIDS BANDS REACH 19,000 Daily PROMOTERS & LICENSORS FREQUENCY OF COMMUNICATION BETWEEN SONICBIDS BANDS AND THEIR FANS 60,000+ 34 DEALS BOOKED IN THE PAST YEAR THROUGH THE SONICBIDS SITE NUMBER OF SHOWS THE AVERAGE SONICBIDS BAND PLAYS EACH YEAR 107 45 MEMBER COUNTRIES DIFFERENT GENRES OF MUSIC

4. A Small List Of Our Partners Berlin, Germany Seattle, Washington Milwaukee, Wisconsin New York, New York Cannes, France Chicago, IL Hamburg, Germany Toronto, Ontario Brisbane, Australia Hollywood, CA Montreal, Quebec Toronto, Ontario

5. Introducing The Artistic Middle Class The internet has given rise to a new type of artist - what we call the Artistic Middle Class.

6. What Makes the Artistic Middle Class So Attractive? High Quality: Today’s independent artists are able to produce high- quality music at a fraction of the cost Entrepreneurial: Indie artists know how to market themselves, be proactive and connect with audiences Pragmatic: They have no hang ups in collaborating with brands to get their music out Inexpensive: No middle-men or entourages make independent artists less expensive and easy to deal with Authentic: Their ability to control their own destinies means they don’t have to make compromises – there’s integrity in the sound

7. And a Great Partner to Consumer Brands… This new Class of Artists Has a Big Reach: The mass market is dead – long live the mass of niches It knows How to Connect & Build Relationships: Today’sworld is about conversation and collaboration. Indie musicians understand and actively engage in social media It appeals to Young Consumers’ Sense of Individualism: “I want music that defines me – not music that’s pushed to me.”

8. Who’s In On Indie? A few examples…

9. GAP # of indie bands booked for performances at Gap stores: 767 # of songs downloaded from microsite: 10,400 (Note: Micrositelaunched one month ago and is currently onlyavailable to Gap employees.)

10. Anheuser-Busch Program results through two rounds of voting: # of votes: 100,283 # of email addresses captured: 22,197

11. JanSportProgram results through one round of voting: # of votes: 43,574 # of email addresses captured: 11,250 # of opt-ins for future communication from Jansport: 6,100

12. Converse # of band submissions: 2,100 # of finalists that were Sonicbids members: 12 out of 18 The winner was a Sonicbids member band.

13. The Artistic Middle Class conversation continues on my blog: Sonicbids.com/PanosBrew