We are the best too to stay connected with all Spanish pro audio, lighting, and musical market.

1. Media Kit 2020
Music & Market
Meet Hispanic music professionals in the
United States and other countries

2. Música & Mercado was founded in 2001 with the mission to be the #1
platform to make connections between international brands for computer music,
audio, LED, lighting, musical instruments, and Spanish and Portuguese speaking
buyers. Now, we are by far the leading media in the territory, and we are happy
to help companies to make better deals.
Who we are
Música & Mercado is the world's largest business publication to the Spanish
and Portuguese pro audio, lighting, LED and musical instruments market,
multi-platform—web, hard copies, social—to B2B2C. Our business is
targeted to the companies that want to develop sales and brand awareness.
& MARKETING
MIDIA
& RESEARCH
CONSU
LTING
Studies, surveys, and consulting to the companies that need a tactical plan
to grow their business in Latin America with success!
”
“ Daniel Neves
CEO Musica & Mercado
ABOUT US
We know the market | We know the key people

3. Why advertise with
M&M?
Música & Mercado is the most efficient way to talk to those who make decisions about buying
products and services in the United States Spanish music market and Latin American countries.
We help pro audio, lighting, LED, and M.I. Companies connect their
lead audiences to the Spanish speaking music business communities,
which are primarily in the United States. We do so by making and
publishing content on which they will watch and act.

4. Betty Heywood
NAMM - Director of
International Affairs
NAMM has advertised with Musica &
Mercado for many years, and it has been a
very effective method to connect with
audiences throughout the Americas.
The diverse content has also helped us
influence multiple communities, including
music retail, pro audio, and live event
production.
Our relationship with M&M as a true partner
also includes data analysis of the markets in
which they operate, allowing us to not only
reach professionals, but also have a deeper
understanding of emerging trends and
business needs.

5. IT IS ESTIMATED THAT MORE
THAN 470 MILLION PEOPLE
SPEAK SPANISH AS A NATIVE
LANGUAGE
CERVANTES INSTITUTE | 2015 R
M&M IS THE US #1 B2B2C
MEDIA IN SPANISH
SPANISH IS, BY FAR, THE
MOST SPOKEN NON-
ENGLISH LANGUAGE IN
THE U.S.
PEW RESEARCH CENTER | 2011 AMERICAN
COMMUNITY SURVEY
Hispanic people are the largest minority in the
United States. Only Mexico has a larger Hispanic
population than the United States.
SOURCE: CNN
2020
THERE ARE AN ESTIMATED 59.8
MILLION HISPANIC PEOPLE IN
THE UNITED
STATES, COMPRISING 18.3% OF
THE POPULATION.
SOURCE: UNITED STATES CENSUS BUREAU
An estimated 23.1 million Spanish speakers also
speak English "very well," according to the 2018
Census survey. An additional 6.8 million reported
they speak English "well."
SOURCE: UNITED STATES
CENSUS BUREAU
The data indicates that below the surface, there
is a great deal more change within the Hispanic
population than commonly thought, Logan said.
These differences could be important to
advertisers who target Hispanics, or politicians
who seek their votes.
SOURCE:
CNN 2020

6. M&M
AUDIENCE

7. RENTAL PROVIDERS,
PRO AUDIO, LED,
LIGHTING AND STAGE
PROFESSIONALS
WHO READS M&M
BUYERS,
IMPORTERS,
DEALERS,
MANUFACTURERS,
SALES/MARKETING
REPRESENTATIVES
MUSICAL
INSTRUMENTS
SALES
PROFESSIONALS
DECISION
MAKERS,
OPINION
LEADERS
BUSINESS
Distributors
Decision Makers and Buyers
M.I Sales Professionals
Opinion Leaders
Audio, LED, Lighting and Stage Professionals

8. AUDIENCE
WHERE ARE OUR READERS:
Spanish website | www.musicaymercado.org
OPINION LEADERS
BUSINESS INFLUENCERS
AFFLUENT CONSUMERS

9. AUDIENCE
ONLINE AUDIENCE
REACH
▸+ 106 WhatsApp Groups - Pro Audio/Lighting
▸+ 100 WhatsApp Groups - M.I
▸+20 Telegram Groups - Pro Audio/lighting, Producers,
M.I
▸+350,000
▸+120,000
▸+90,000
▸+65,000
(2.4 million Monthly Views)
monthly page views
unique visitors/monthly
Email Opt-in Database
Social Media followers
| Spanish and Portuguese
edition
| Spanish and Portuguese
edition
| Spanish and Portuguese
edition
| Spanish and Portuguese
edition
APPS
AUDIENCE
REACH

10. Jun Park
CEO Cort Guitars
"M&M has been an excellent partner for
you not only to reach out to many
customers in America but also to gain a
great deal of information from the Latin
American market.”
“Música & Mercado an excellent way to keep companies,
brands, advisors, and managers up to date on trends, news,
processes, and technologies in the musical instruments and
audio sector, with a great collaborative and participative
mission, which keeps our industry active and in force.”
Cesar Arteaga
Musical Cedar
Colombia

11. How M&M’s advertisements influences the market with authority Your company helps to the buyers:
AUDIENCE
B2B2C M&M READERS JOURNEY
Distributors
B2B Buyers
Pro Consumers and
Ordinary Consumers
B2C
B2B

12. M&M
PACKS

13. Matchmaking
FORMATS
PROJECT
S AND
PUBLICIT
Y
FORMAT
Site
WhatsApp
Bulletin
Events
E-mail
Blast
Webinars Podcasts
Social
Network
Events
Report
Newsletter
Content
Lab
Digital
Print
Events

14. Rodrigo Kniest
CEO Harman
South America
“Música & Mercado plays a fundamental role in
the professional audio market by opening a
direct and focused communication channel
with the trader, enabling us to tailor information
according to the demands of this demanding
audience. In this way, M&M contributes
significantly to the evolution and
professionalization of the market. ”
“Studiomaster & Carlsbro have been working with Música &
Mercado for many years. Daniel and his team have been done and
excellent job on our brand’s awareness in south american market.
With their deep knowledge on this market, tendencies and
requirements, we took up all data, feedback and advices they give
us. With their business knowledge, M&M brings friendship and
humor to a long time relationship.”
Patrick Almond
General Manager of
Studiomaster
& Carlsbro

15. PACKAGES
START
PACK
US$ 250
- PER BRAND
• PRESS RELEASES TRANSLATION/ADAPT*
• PRODUCT SPOTLIGHT*
• COMPANY REPORT/ARTICLE•
• EVENT PROMOTION WEB TRAINING/WEBINAR IN OUR SCHEDULE
• SEARCH ENGINE OPTIMIZATION
• BANNER 45 X 300 PIXELS (RANDOM)
• SOCIAL MEDIA CONTENT DISTRIBUTION
• SPANISH AND PORTUGUESE AUDIENCES
/MONTH
BRANDED CONTENT
MARKETING GET THE BEST SPOT: BE VISIBLE
BUY THE PACKAGE
MESSAGE US
* UNTIL 8 NEWS/PRODUCTS PUBLISHED

16. PACKAGES
PAC
K 2 A
US$ 345
- PER BRAND
• NEWSLETTER EDITORIAL PREFERENCE
• EMAIL-BLAST (ONE PER WEEK)
• CLOUD TAG WITH YOUR BRAND
• BANNER 300 X 250 PIXELS (RANDOM)
• PRODUCT SPOTLIGHT
• EVENT PROMOTION: WEB TRAINING/WEBINAR IN OUR SCHEDULE
• SEARCH ENGINE OPTIMIZATION
• COMPANY REPORT/ARTICLE
• PRESS RELEASE TRANSLATION/ADAPT
• SOCIAL MEDIA CONTENT DISTRIBUTION
• SPANISH AND PORTUGUESE AUDIENCES
600 x 75 pixels
600 x 75 pixels
728 x 90 pixels
300 x 250
pixels
728 x 90 pixels
728 x 90 pixels
728 x 90 pixels
300 x 250
pixels
300 x 250
pixels
BUY THE PACKAGE
MESSAGE US
* UNTIL 10 NEWS/PRODUCTS PUBLISHED
Newslette
r
Web
Banners
Premium
display
BRANDED CONTENT
MARKETING GET THE BEST SPOT: BE VISIBLE
/MONTH

17. PACKAGES
PAC
K 3 A
US$ 450
- UP TO THREE BRANDS
• NEWSLETTER EDITORIAL PREFERENCE
• EMAIL-BLAST (ONE PER WEEK)
• WIDGET PREFERENCE BRANDS
• BANNER 300 X 250 PIXELS (RANDOM)
• BANNER 728 X 90 PIXELS (RANDOM)
• PRODUCT SPOTLIGHT
• EVENT PROMOTION: WEB TRAINING/WEBINAR IN OUR SCHEDULE
• SEARCH ENGINE OPTIMIZATION
• COMPANY REPORT/ARTICLE
• PRESS RELEASE TRANSLATION/ADAPT
• SOCIAL MEDIA CONTENT DISTRIBUTION
• SPANISH AND PORTUGUESE AUDIENCES
600 x 75 pixels
600 x 75 pixels
728 x 90 pixels
300 x 250
pixels
728 x 90 pixels
728 x 90 pixels
728 x 90 pixels
300 x 250
pixels
300 x 250
pixels
BUY THE PACKAGE
MESSAGE US
Newslette
r
Web
Banners
Premium
display
BRANDED CONTENT
MARKETING GET THE BEST SPOT: BE VISIBLE
/MONTH

18. PRODUCT
S

19. PRODUCTS
M&M PERSONALIZED RETARGETING
A considerable number of leaders engage with Música
& Mercado day by day to get critical information to
grow and maintain their organizations effectively.
Personalized Retargeting causes you to remain before
those specialists, keeping your brand at the forefront,
and empowering the buyer's reaction.
PERSONALIZED
RETARGETING COST: $50
CPM
It allows an advertiser to display a banner created
on-the-fly for a particular consumer based on
specific content that they viewed. For example, if a
consumer browses a category of musical
instruments or pro audio pages — they will then be
retargeted with a display banner featuring the exact
category that they previously viewed.
https://en.wikipedia.org/wiki/Behavioral_retargeting#Types
HOW IT WORKS
Your target client
reads M&M site
1
They saw your
banner but leave
without clicking on
it
2
Afterward, while
surfing on the web,
they see your
advertisement again
retargeting their
interest
3
Your target client
respond to the ad
4
AD
AD AD
AD
CLICK
TO BUY

20. PRODUCTS
E-MAIL BLAST
The Música and Mercado has the most significant email database in the Spanish
talking nations industry — more than 70,000 unique names — so you have the
chance to contact the most massive business crowd.
At the same time, notably, we can channel our rundown by work title, type of
business, and geographic area, permitting you to attain only those specialties
you need to target. Not only is it a potent tool, but on the other hand, it's
financially savvy.
Moreover, most significant of all, we also give open rates and snap through rates
for the entirety of our email contacts.
COST: $150
CPM
“We decided to increase our promotional efforts in the Latin American market for 2015 and chose
Música & Mercado as an important part of that. From our first contact to ask about promotional
opportunities to the daily contact we now have, we have been very pleased with the cooperation on
both the advertising and editorial side and have an excellent start to a successful campaign.”
Larry Beck, PR & Communications, Elation Professional
CLICK
TO BUY

21. PRODUCTS
WEB
BANNERS
728 x 90 pixels 300 x
250
pixels
728 x 90 pixels
300 x
250
pixels
BANNER SIZE INVESTMENT
Super Banner 728x90 $50/CPM
Half Page 300x600 $50/CPM
Medium Rectangle 300x250 $45/CPM
Inline/Native Text $25/CPM
With up to 350,000 online visits and 120,000 unique visitors
per month, musicaymercado.org and musicaemercado.org
reliably pull in the biggest crowd in the Spanish speaking
music industry.
Take advantage of this power. Publicize your image to
create awareness, announce new products, generate new
leads, and drive traffic. Your product will become visible to
a dedicated group of business leaders who will rush to out
site to get the most recent news, research the latest
equipment, get industry information, and realize what their
competition is doing.
AUDIENCE
REACH
CLICK
TO BUY

22. M.I Newsletter
Lighting
Newsletter
NEWSLETTER
EXCLUSIVE SPONSORSHIP
Ad sizes: 600 x 75 pixels: $ 600/per week
NON-EXCLUSIVE SPONSORSHIP
Ad sizes: 600 x 75 pixels: $ 450/per week
600 x 75
pixels
600 x 75
pixels
Audio
Newsletter
M&M Newsletter is sent to +74,000 subscribers, and each newsletter Features a
sponsorship promotion. This prominent banner (600 x 75 pixels) is ideal for your product
presentations and awareness-building campaigns.
PRODUCTS
CLICK
TO BUY

23. WEBINARS OR VIDEO COMPANY
VISITING
PRODUCTS
90
Two days of
banners in the
homepage M&M site
Two days of related
news, fixed at the
site home
Social media
distribution
The main
highlight in the
weekly
newsletter
Banner advertising
the post on all
internal pages of the
chosen editorial
Banner fixed in the
news for 90 days
In 2020, Música and Mercado debuted as the webinar and video company's go-to
place. Música & Mercado lead month after month in vital communications and have
experts with real-world experience in their particular areas. These experts can
discuss subjects that require a complete understanding of the conversation taking
place between out contributors and viewers.
The Música & Mercado webinars and video company go-to channel allow our
customers to deliver content to our users with real-time participant’s interaction.
When doing a sponsored webinar or video company conference, the advertiser
becomes responsible for all the content presented and for the speaker who will
give it.
COST: $550
CLICK
TO BUY

24. DANIEL@MUSICAEMERCADO.ORG
SKYPE: DANIEL9385
CONTACT US TODAY &
BUILD A CUSTOMIZED
PACKAGE FOR YOUR
NEEDS
CONTACT US NOW!
Mobile (+55 11) 98375-1000