Intone is a music strategy company established in 2008 that helps brands achieve marketing objectives through music. They have over 30 years of combined experience in music-related fields. Intone develops customized music strategies for brands, including market research, campaign development, artist selection and content delivery. They provide case studies demonstrating how their music strategies helped achieve clients' goals such as increased sales, brand building, and media value.
Universal Music Group - SWOT, PEST, Porter AnalysisKevin Zi Liu
An in-depth analysis exploring Universal Music Group's (UMG) internal and external forces: SWOT, PEST, Porter's Five Forces.
We look at the current the current market share and cultural shifts and provide recommendations that align with their mission statement.
Universal Music Group - SWOT, PEST, Porter AnalysisKevin Zi Liu
An in-depth analysis exploring Universal Music Group's (UMG) internal and external forces: SWOT, PEST, Porter's Five Forces.
We look at the current the current market share and cultural shifts and provide recommendations that align with their mission statement.
The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
The Record Business is Dead, Long Live the Music BusinessJim Ayson
Full title: The Record Business is Dead, Long Live the Music Business: Music Consumption & Distribution in the Digital Age. My presentation at the Electronic Music Conference & Audio Expo (EMEX 2013) on July 5, 2013. In which we look at Digital Music distribution from a Philippine perspective.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
How do Music Artists Make Money? How Much They Earn (2024)GXYZ Inc
Discover how much money music artists make in 2024. On average, they earn around $24.65 per hour, with top earners making over $40.38 per hour. Factors such as release success, market demand, and fame level influence their earnings. Find out how you can maximize your earning potential in the industry.
I dati internazionali sugli investimenti ed i contributi che l’industria discografica dedica allo sviluppo di progetti musicali. La discografia è il maggior investitore musicale, con importi di oltre $4.5 miliardi destinati all’A&R e marketing nel solo 2015.
In 2017, the global recorded music market grew by 8.1%. This was the third consecu- tive year of global growth and one of the highest rates of growth since IFPI began tracking the market in 1997. Revenues increased in most markets and in eight of the global top 10 markets.
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
This was the first-ever made presentation deck made for Ohdio back in late 2011. Note the name "Ohdioo" which was an early iteration. We finally built another deck that we presented to labels for the first licensing negotiation. Note that we didn't have any real market research on the target consumer, mainly assumptions.
2. We Are Intone Intone are specialists in music strategy for brands. Established in 2008 by Michael White, Sav Remzi & Ben Batson. Part of the Itch Agency Group, an experiental marketing company.
3. What We Do We develop and implement music strategy for brands to help achieve their marketing objectives. We speak several languages: – Brand – Music – Agency – Marketing
5. Our Experience We have over 30 years combined experience within; Record Labels / Music Publishing / Artist Management / Recording / Venues / A&R / Radio Productions / Festivals / Brand Experience / Promotional Marketing / Sponsorship Activation / Event Production / Advertising //
7. So, Why Music? Music connects people to their environment. It has the ability to evoke and recall (branded) memories. Music can engage consumers & stimulate a desired response that no other form of brand communication can. ‘ Culture based creativity is a powerful means of overturning norms & conventions to stand out amid intense economic competition’ - Impact of Culture on Creativity study, KEA Consultancy 07/09
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9. What’s The Opportunity? Quite simply, reciprocal marketing. The evolution of the music industry has presented a unique opportunity whereby brand and artist alike are searching for reciprocal marketing relationships to achieve their objectives. Intone are specialists in music strategy and implementation for brands.
13. Jameson Live (2008) Client Pernod Ricard Observation / Insight – Exclusive and intimate gigs with established artists provide a good experience for music fans and strong PR angle Task In Hand – To deliver artists as part of a music based experience for Pernod Ricard’s ‘Jameson Live’ – Create high PR value to help Jameson ‘own’ St Patricks Day Delivery – 3 artists; The Coral (high profile artist/Mercury Music prize nominated/strong fanbase) and support acts; Florence & The Machine and The Aliens (buzz worthy artists/ high pr value) – 2 x Acoustic and stripped down performances in intimate club settings R.O.I. – High attendance; 400+ attendees, achieved maximum capacity – Strong PR hook – High media value
14. Road To V Client Virgin Media Observation / Insight – Proliferation of music media channels and immergence of user generated content driving ever increasing desire for new and fresh music content Task In Hand – Engaged on the 2008 edition of ‘Road To V’, an annual UK talent search broadcast on Channel 4 and Virgin networks showcased on main stage at V Festival – Increase propositions credibility – Increase V Mobile & V Media awareness – Find new target audience and drive traffic to virginmedia.com Delivery R.O.I. – Campaign Concept Development – Source and recruit Judging Panel of Industry Experts – A&R Guidance / Artist Selection Process – Source and Contract Established Artist Mentors – Legal Right Clearances – Artist Liaison – Project Guidance – Large TV Reach. Channel 4 – 2m (3% of TV Audience) – 2,500 attendees / 250,000 users, 2.1m Website page impressions – Achieved £500,000 media value
15. Second Fest Client Guardian and Intel Observation/Insight – Entertainment content delivery through new media channels attracts new generation of brand savvy consumers Task In Hand – Delivery and management of music content for first ever on-line weekend festival ‘Second Fest’, aired within the virtual environment of Second Life. Delivery – Content for a 3 day virtual music (artists including Pet Shop Boys/Groove Armada/Hot Chip) R.O.I. – Over 13,000 visitors across 3 days – Largest event in Secondlife history – 16,000 visitors to Guardian micro-site (target 6-10k) – Winners of Technology Award at Interactive Media Awards 2007 – Winners of Innovation award at Association of Online Publishers awards 07 ” A media first, delivering great branding for both publisher and advertiser in an innovative environment and delivering relevant content to a discerning audience.” (AOP Awards)
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17. Contact Us Intone Ground Floor 8 Marylebone Passage London W1W 8EX +44 (0)207 0792440 Tel +44 (0)207 6310824 Fax www.intone-music.com