Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Firms may find
corporate responsibility efforts effective at building generalized goodwill among multiple
political audiences (reputation management), they may deliberately use CSR to
strengthen ties to particular political actors (relationship building), or they may undertake
some CSR action in an effort to secure a specific political benefit (political bargaining).
Corporate Governance Practices in IranOmid Omidvar
24 companies with various characteristics were selected and one person from each was interviewed to answer the survey.
Interviewees were CEO (11), board member (10), Chairman (3), executive director (4) and CFO (2).
Our report is based on the survey results, the information we collected during interviews and our knowledge of market and CG situation supported by experts and regulators’ points of view.
Corporate Social Responsibility and People with DisabilitiesOmid Omidvar
Constituting the biggest minority on the planet, people with disabilities (PWD), endure many trials and tribulations including prejudice in the workplace, discomfort in using public transportation, fallacious preconceptions, lack of representativeness, etc.
How to engage the potentiality of PWD in economic development, social engagement and environmental integrity
The role of companies
The role of government (Social Responsibility of the State)
The role of Civil Society Organizations
How do Music Artists Make Money? How Much They Earn (2024)GXYZ Inc
Discover how much money music artists make in 2024. On average, they earn around $24.65 per hour, with top earners making over $40.38 per hour. Factors such as release success, market demand, and fame level influence their earnings. Find out how you can maximize your earning potential in the industry.
Firms may find
corporate responsibility efforts effective at building generalized goodwill among multiple
political audiences (reputation management), they may deliberately use CSR to
strengthen ties to particular political actors (relationship building), or they may undertake
some CSR action in an effort to secure a specific political benefit (political bargaining).
Corporate Governance Practices in IranOmid Omidvar
24 companies with various characteristics were selected and one person from each was interviewed to answer the survey.
Interviewees were CEO (11), board member (10), Chairman (3), executive director (4) and CFO (2).
Our report is based on the survey results, the information we collected during interviews and our knowledge of market and CG situation supported by experts and regulators’ points of view.
Corporate Social Responsibility and People with DisabilitiesOmid Omidvar
Constituting the biggest minority on the planet, people with disabilities (PWD), endure many trials and tribulations including prejudice in the workplace, discomfort in using public transportation, fallacious preconceptions, lack of representativeness, etc.
How to engage the potentiality of PWD in economic development, social engagement and environmental integrity
The role of companies
The role of government (Social Responsibility of the State)
The role of Civil Society Organizations
How do Music Artists Make Money? How Much They Earn (2024)GXYZ Inc
Discover how much money music artists make in 2024. On average, they earn around $24.65 per hour, with top earners making over $40.38 per hour. Factors such as release success, market demand, and fame level influence their earnings. Find out how you can maximize your earning potential in the industry.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Creative economy summit franklin w answersShel Horowitz
Five ways businesses can benefit from partnering with artists. Sections in Times font were supplied by audience when I gave this talk at the Creative Economy Summit in Greenfield, MA, March 24, 2012
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
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Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
2. Idefi Music:
Meet the New Record Label
Our campaign focuses on two target
publics:
Primary Public: Struggling Artists
Secondary Public: Potential Investors
Struggling Artists:
Rejected by traditional labels due to
marketing $$
Potential Investors:
Desire fully detailed business plan
and mitigated risk
3. Idefi Music:
Meet the New Record Label
Before designing the campaign, we
conducted primary research to reveal
idefi Music’s market situation:
Lots of competitors but still room for
growth
Many music fans prefer to pay for
music that’s easy to get
Music communities are big business
– and vastly overlooked by labels
4. Idefi Music:
Meet the New Record Label
We also researched the company’s
background in the music industry:
idefi Music was formed in 2009 by
people passionate about the music
The company values artists and
works to nurture obscure talent
idefi Music also pays artists fairly,
breaking with the traditional label’s
“cut system” (debt!) that keeps
artists chained to the mass market
idefi Music’s distribution and
promotion platform enables artists to
set their own pay rates and
determine:
The kind of music they make
How and how often they
promote themselves
Where their money goes
5. Idefi Music:
Meet the New Record Label
Collectively, our research revealed the
following problems for our campaign to
address:
Complicated rewards system
Digital touchpoints lacked persuasive
features and guiding social strategy
Lacked updated media kit with new
promotional materials
Obvious disconnect between artists
(with their unique needs/desires)
and idefi Music
6. Idefi Music:
Meet the New Record Label
Given these concerns, our primary goals
and objectives for this campaign are to:
Raise brand awareness
Establish idefi Music’s reputation –
And enhance what is already known
We want to position idefi Music as:
A new modern type of record label
A promotion partner
“We don’t just publish music – we
develop artists. We are The New
Record Label.”
7. Idefi Music:
Meet the New Record Label
Our proactive strategic advice is for idefi
Music to:
Think community: You need to be
where artists and music lovers are
Think connection: You need to
update your own promotional
materials, including blog content and
social channels, to engage
Think opportunity: You need to
sponsor an artist’s “start”
8. Idefi Music:
Meet the New Record Label
Our message strategy is split between
our two publics:
Artists: “idefi Music is the New
Record Label that takes the time to
develop its talent.”
Investors: “ideif Music is a new kind
of record label. Let us show you how
the business model works.”
9. Idefi Music:
Meet the New Record Label
Our campaign uses the following tactics:
Interpersonal Materials:
Press release, pitch letter
Organizational Materials:
Brochure, social strategy
News Media Materials:
Media kit content
Advertising Materials:
Mockups
10. Idefi Music:
Analyzing the Situation
The digital distribution/promotion
market still has room for growth:
Significant boom within digital music
distribution industry
Competitors need strong, aggressive
positioning to stand out
Artist development
Artist promotion
People will pay for fairly priced,
unique music to support their
favorite artists
Music communities are deciding hits
now: Influencers and music fans are
overriding label-controlled radio
There’s space in this arena for a
distributor who “gets” artists, music
fans, and online music communities
11. Idefi Music:
Analyzing the Organization
We performed a digital competitive
analysis to support idefi Music’s website
redesign objectives:
We found room for improvement in
artist pages, the blog and readability
We recommend more transparency
and simplicity in the point system –
and less text!
We suggest clearly explaining artist
development and artist promotion
Video demos would clarify the
business model
Music fans are “missing” from the
site – build and leverage
communities!
12. Idefi Music:
Analyzing the Publics
After interviewing members of both
target publics (artists and investors), we
discovered:
Struggling Artists:
Desire to create, distribute, and
market their materials
However, they also desire label
support and connections
Want fair pay and ROI
Just want to focus on the music
Potential Investors:
Want to minimize risk
Desire fully detailed business plan
Want demonstrated ROI
Feel “safer” with strong social
presence and recognizable artists
13. Idefi Music:
Goals and Objectives
Our goals and objectives for this
campaign are to:
Raise brand awareness
Establish idefi Music’s reputation
Increase investor understanding of
idefi Music’s business model
Present idefi Music as a legitimate
newcomer in this market
We want to position idefi Music as:
A new modern type of record label
Credible publisher and promoter
Unique
A promotion partner
“We don’t just publish music – we
develop artists.”
14. Idefi Music:
Goals and Objectives
In line with these goals and objectives,
we provide the following detailed
proactive strategies:
Adopt a social strategy to leverage
music communities/artists
Devise a content calendar for
consistent blog and social updates
Form alliances with key competitors,
especially those who can offset what
idefi Music lacks
Sponsor events/stages for artists to
get their “start”
Select a spokesperson for the
company to recruit new artists
Develop video demonstrations of a
simple, 3-step process to publishing
with idefi Music
15. Idefi Music:
Message Strategy
Our message strategy is split between
our two publics:
Artists: Focus on control, ease of use,
benefits, free tools, and how idefi
Music helps them grow as artists
“idefi Music is the New Record
Label that takes the time to
develop its talent.”
Investors: Focus on the business
model, ROI, how idefi Music fills a
gap in market and think long-term
“idefi Music is a new kind of
label. Invest in a re-envisioning
of the music industry. We’ll
show you how it works.”
16. Idefi Music:
Message Strategy
Each public receives its own
spokesperson:
Artists: Either an established,
endorsed artist or a newly discovered
artist using idefi Music
Appeal: Artists like to hear from
other artists who care about the
music and succeed
Be positive and motivate talent
Investors: Broker or business partner
who understands both the music
business and investing
Appeal: Investors want to learn
about a new company from a
business standpoint
Be clear and stick to facts and
ROI
17. Idefi Music:
Campaign Tactics
Our campaign uses the following tactics:
Interpersonal Materials: Music
tradeshows and events as venues for
recruiting new artists and investors
Press release
Pitch letter
Flyers
Business card
Organizational Materials: Extra
components for communicating from
the organization’s view
Brochure
Social strategy
18. Idefi Music:
Campaign Tactics
Our campaign uses the following tactics:
News Media Materials: Components
for communicating with new and
alternative media
Media kit, with updated content
Positioning paper
Feature release
Advertising Materials: Print or
Interactive Media
Mockups provided by lead
creative Rachel Hornay at
Lindsey+Asp
19. Idefi Music:
Rebranding Artist Tiers
Although not originally part of our
campaign, we simplified the points
system to enhance understanding
among both target publics. We did so
because:
The point system forms the heart of
the idefi Music business model
The brand fails to answer the
question, “Why would anyone use
this service instead of another?”
The artist pages need improvement
Difficult to visualize where you
stand as an idefi artist
20. Idefi Music:
Rebranding Artist Tiers
With this in mind, we brainstormed the
following changes:
“Premiere artists” or “idefi artists”
are renamed Endorsed artists
“idefi artists” are renamed trial or
basic artists
We cut the point system into clear
levels to communicate progress
We added a progress bar for
motivation and terminology that
connects with younger audiences
21.
22. Idefi Music:
Rebranding Artist Tiers
Remember:
“Anyone can distribute.
Anyone can make CDs.
But only idefi Music actively
develops talent.”
We suggest that idefi Music focus on
what benefits matter to artists,
including the ways the company
nurtures talent.
This is a great competitive position in a
lopsided market.
Too many distributors
But they’re crummy promoters
idefi Music can fill this gap
23. Idefi Music:
Interpersonal Tactics: Events
Our campaign uses the following
materials for events:
Press release template
announcement
Pitch letter template announcement
Artist flyer
Investor flyer
Business card mockup
Schedule for preparing materials in
advance
The following slides provide samples of
the:
Artist flyer
Investor flyer
Business card
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27. Idefi Music:
Organizational Tactics
Our campaign focuses on two
organizational tactics:
Brochure
To quickly introduce artists to
idefi Music, The New Record
Label
Social Strategy
To build, connect, engage and
leverage online communities
passionate about music
The following slide provides a sample of
the social strategy.
28. Idefi Music:
Social Strategy
To convince: struggling artists, music
prosumers, Oklahomans and
potential investors
To: support idefi Music’s distribution
platform, Endorsed Artists and
promotional efforts by engaging with
idefi Music on social media
Instead of: competitors
Because: idefi Music develops talent
and diversifies music, enriching the
industry while making the market a
fairer, more interesting place for us
all
Tone: Friendly, Open, Transparent,
Helpful, Excited (about music and
industry changes), Challenging (the
status quo in the industry)
Position: Music Advocate (on behalf
of artists, fans and those who love
the industry)
29. Idefi Music:
News Media Tactics
Our news media tactics are designed to
fit into a media kit. These include a:
Feature release
The ‘idefi Music” family
Positioning paper
Why we need competitors in the
music industry
Letter of introduction
A bonus pitch letter template
Point system overview
Simplifies the point system
Fact sheet
Quick facts on idefi Music
The following slide provides a sample of
our fact sheet.
30.
31. Idefi Music:
Advertising/Promotion
We crafted a creative brief to base
advertising materials:
Our People: Artists. They are
motivated by their love of music and
a dream of sharing their own creative
spirit with the world.
Goal: To establish idefi Music’s
reputation as modern, legitimate and
fair: The “new record label”.
Objective: To positively impact the
awareness of artists seeking to
distribute and promote their music;
specifically, to increase their
understanding of idefi Music’s unique
services/rewards.
32. Idefi Music:
Advertising/Promotion
We crafted a creative brief to base
advertising materials:
Strategy:
To convince: Artists
To use: idefi Music’s distribution and
promotion services
Instead of: its online music
competitors and traditional record
labels
Because: idefi Music provides expert
knowledge, services and connections
without ripping off struggling artists
trying to “make it big” in a
competitive industry
The following mockups are provided by
Rachel Hornay, a Lindsey+Asp creative.
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36. Idefi Music:
Thank you
Thank you for sharing in our campaign
for The New Record Label.
Campaigns Team:
Shiva Stella: Account Executive
Whitney Strittmatter: Assistant AE
Jennalee Hughes: Assistant Designer
Sam Thomas: Copywriter, Researcher
Sydney Chase: Copywriter,
Researcher
We’d also like to thank Rachel Hornay
for her creative samples, and Mr. Brady
Deaton, CEO idefi Music Group, for
tolerating our surprise Google Hangout
requests and late-night emails.
[Thank you.]