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It happens every day around the world… 
Visitors add something to their shopping cart… 
And leave your online shop for whatever reason… 
On average 65%* of your visitors leave during the check-out process
So what is the problem?
So what can we do? 
How can we turn more visitors into customers?
Keep visitors on your online shop (on-site) 
Remarket your lost visitor (off-site) 
Display advertising
Start by optimizing your customer journey to keep them on the site: 
Clear & brief check-out steps 
Clear costs & be upfront about your costs 
(More) Payment options 
Save wish lists 
AB & Multivariate tests 
WHAT ELSE CAN YOU DO?
Not showing the searched product on the landing page 
Visitor hits the back button to go to search engine 
So engage with your leaving visitor 
Offer product they were searching for before they leave 
REDUCE YOUR BOUNCE RATE
RE-ENGAGE WITH YOUR LEAVING VISITOR 
1) Visitor tries to leave the site 
2) 1 out of 2 is curious and stays to read your message 
3) Trigger your visitor with relevant and specific messages
Find out how 
TRIGGER THEM TO STAY
Help converting
Promocodes
Feedback
1) Visitor tries to leave the site 
2) Visitor is triggered by service tool 
3) Visitor leaves e-mail address & receives an e-mail with basket 
OFFER SERVICES –by e-mailing their basket for later
2) Visitor leaves check-out prematurely, but e-mail address is captured real-time 
1) Visitor fills in the registration form 
3) Visitor receives service e-mail concerning abandoned basket 
OFFER SERVICES -Remind your visitor of their abandoned shopping cart
NOT JUST AN(OTHER) E-MAIL 
Be relevant and specific, some examples: 
Personalize & tailor it to your visitor (e.g. criteria filter: gender or value) 
Promotional offer (e.g. over a certain value) 
Product feed & Recommendations (e.g. show them the products) 
Multi-lingual & globally compliant 
AB testing (e.g. test what visitors want) 
Optimize your campaign for the highest and best ROI
DISPLAY ADVERTISING 
This is very effective, 
If you do it the right way.
Set demands 
Control over your campaign (e.g. frequency cap –no spamming) 
Transparency (e.g. realtimeperformance) 
Creative freedom (e.g. only high quality ads for your brands) 
WHO 
WHERE 
WHEN 
TOP OF MIND 
PROSPECT for relevant new traffic& 
YOUR SITE 
RETARGET your lost visitors
HOW WE CAN HELP YOU WITH YOUR
Salesfunnel optimalisatie - E-commerce Expo
Salesfunnel optimalisatie - E-commerce Expo

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Salesfunnel optimalisatie - E-commerce Expo

  • 1.
  • 2.
  • 3. It happens every day around the world… Visitors add something to their shopping cart… And leave your online shop for whatever reason… On average 65%* of your visitors leave during the check-out process
  • 4. So what is the problem?
  • 5. So what can we do? How can we turn more visitors into customers?
  • 6. Keep visitors on your online shop (on-site) Remarket your lost visitor (off-site) Display advertising
  • 7. Start by optimizing your customer journey to keep them on the site: Clear & brief check-out steps Clear costs & be upfront about your costs (More) Payment options Save wish lists AB & Multivariate tests WHAT ELSE CAN YOU DO?
  • 8. Not showing the searched product on the landing page Visitor hits the back button to go to search engine So engage with your leaving visitor Offer product they were searching for before they leave REDUCE YOUR BOUNCE RATE
  • 9. RE-ENGAGE WITH YOUR LEAVING VISITOR 1) Visitor tries to leave the site 2) 1 out of 2 is curious and stays to read your message 3) Trigger your visitor with relevant and specific messages
  • 10. Find out how TRIGGER THEM TO STAY
  • 14. 1) Visitor tries to leave the site 2) Visitor is triggered by service tool 3) Visitor leaves e-mail address & receives an e-mail with basket OFFER SERVICES –by e-mailing their basket for later
  • 15.
  • 16. 2) Visitor leaves check-out prematurely, but e-mail address is captured real-time 1) Visitor fills in the registration form 3) Visitor receives service e-mail concerning abandoned basket OFFER SERVICES -Remind your visitor of their abandoned shopping cart
  • 17.
  • 18. NOT JUST AN(OTHER) E-MAIL Be relevant and specific, some examples: Personalize & tailor it to your visitor (e.g. criteria filter: gender or value) Promotional offer (e.g. over a certain value) Product feed & Recommendations (e.g. show them the products) Multi-lingual & globally compliant AB testing (e.g. test what visitors want) Optimize your campaign for the highest and best ROI
  • 19. DISPLAY ADVERTISING This is very effective, If you do it the right way.
  • 20. Set demands Control over your campaign (e.g. frequency cap –no spamming) Transparency (e.g. realtimeperformance) Creative freedom (e.g. only high quality ads for your brands) WHO WHERE WHEN TOP OF MIND PROSPECT for relevant new traffic& YOUR SITE RETARGET your lost visitors
  • 21. HOW WE CAN HELP YOU WITH YOUR