Media & Telecom Champions - Presentation by Donata Hopfen, Publishing Director and Head of Management of Bild at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.

1. BILD Group – Champion in Media
Donata Hopfen
Publishing Director and Head of Management Board, BILD-Group
June2015

2. SAVE THE DATE
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Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. Newspaper Digital (Online and Mobile)
#1#1
Sunday Newspaper
Source: MA Presse 2014-II, AGOF-Digitalfacts
BILD is market leader on all channels
#1

4. Source: MA Presse 2015-I, AGOF digitalfacts 2014-Prototyp; Total net-reach BILD according to Crossmedia-brand reach (incl. print, online, mobile/Apps), best for planning
2014 - II, German-speaking population 14 years+
Newspaper Sunday Newspaper
Digital (Online, Mobile, Apps)
*this matches a reach of 53%: the BILD brand reaches more than half of the German speaking population (14 years and older) at
least once a month
BILD is the leading news brand in Germany
37 million
Total Reach
1
#1

5. BILD potentially reaches more people in Germany than the
social media networks and top YouTube Channels
Source: 1) Total net-reach BILD according to Crossmedia-brand reach (incl. print, online, mobile/Apps); 2) Social Media Brands: total net-reach based on
online, mobile and App-Usage. best for planning 2014 - II, German-speaking population 14 years+; 3) YouTube
Total reach in
Germany
3.6 million
3.1 million
Subscribers top YouTube
Channels in Germany
2 million
28 million
5 million
35 million
3.0 million
2.6 million37 million
#1
Total reach
1
2 3

6. BILD is Germany’s key medium.
BILD gives its readers both what moves them and what
provokes them. Always and everywhere.

7. Baby Boomer
Each generation is formed by the events and values of the
time they grew up in
Overview of generations – events during the teenage years
Generation X Generation Y

8. BILD reaches all generations
Print Digital
13% 16%
40% 40%
46% 48%
32%
35%
48% 43%
51% 46% 48%
44% 42%
55%
49%
21% 23%
11% 14% 12% 10% 10%
38%34%31%
14 - 29
30 - 49
50+
Mobile
Newsportal
Source: best for planning 2014-II. base: German-speaking population 14 years and older 70,52 m (n=45.348); Facebook, Youtube-
Target group: Intensive users FB/Youtube and Intensive users BILD. All in %

9. Print
Mobile Portal
BILD.deSmart TV
Smartphone Apps
Tablet Apps
One brand – all media
Smartwatch Apps

10. Areas of strategic focus
Paid Content VideoMobile

11. Launch of Paid Content at BILD in 2013 revolutionized the
German media landscape

12. BILDplus is constantly growing
265.581
Paying subscribersJune 2013
Launch BILDplus
April 2015
Source: IVW Paid Content

13. Comparison in subscription numbers prove its success
266 Thousand
Paying subscribers 201 Thousand
print subscribers
225 Thousand
digital subscribers
251 Thousand
members
Source: 1) IVW Paid Content; 2) IVW 1st quarter 2015 incl. epaper; 3) Digital Subscribers in November 2014, The Guardian, 24.11.2014; 4) DFL Deutsche Fußball Liga, 28.11.2014
274 Thousand
print subscribers
2
3
4
1
2

14. Mobile has become mass market
Mobile Portal BILD Smartphone Apps
Screenshot
2014
#1 #1
7.7 million mobile unique user
Source: AGOF Mobile Facts 2014 - IV

15. Consistently transforming: Focus on video leads to growth
in views and ad sales
Screensh
ot2014
90% growth in video views since July 2013
Source: Webtrekk, Internal tracking tool

16. Always a step ahead

17. BILD competes in a constantly growing competitive
environment for budgets, time and attention of the user

18. BILD Group – Champion in Media
Donata Hopfen
Publishing Director and Head of Management Board, BILD-Group
June2015