ValuePublishing presents innovative B2B communication solutions targeting the cultural and creative industries, emphasizing a multi-channel approach for attracting new clients and ensuring sustainable growth. Their expertise includes effective storytelling, conversation management, and networking, supported by over 15,000 validated contacts and significant engagement metrics. The document details successful case studies and highlights their ability to measure the impact of communications in real-time, appealing to stakeholders at events like Drupa 2016.

1. ValuePUBLISHING
Innovative B2B Communication Solutions
Calligraphy: Prof. Hermann Zapf
drupa
2016:
Your
personal
offer!

2. Touch the Future NOW!
We proudly present our smart and
innovative B2B communication
solutions.Our unique multi-channel
approach will serve you to attract
new target groups out of the cultural
and creative industries.
ValuePUBLISHING

3. Michael Seidl and
Andreas Weber are
very happy to share
their expertise.
”Extraordinary innovations for print,
visual communication and multichannel
are part of our DNA.“
ValuePUBLISHINGImFoyerderMesseDüsseldorf.
Nacheinemwunderbarendrupa-Meeting!

4. Touch the Future NOW!
Ourmultichannelapproachhelps
to engagenew relevanttargetgroups
outoftheculturaland creative
industries.Ourtargetistoestablish
innovationsforprofitablegrowth
muchfasterandsustainable.
ValuePUBLISHING

5. ValuePUBLISHING
Innovative technologies & solutions
must also be communicated
in a consistently innovative way!
Per ValueBlog Dialog:
Top-Level Interviews
Per ValueBlog Stories:
Exclusive reports, plus expert comments
on current case studies
Per ValueRealTime Stories:
Valuable Posts/Photos/Videos in real time
ValueBlog is certified/listed by ISSN 2364-7639

6. Our Expertise + our Contacts
= Your Benefit
ValuePUBLISHING
”Excellent. ValuePublishing solutions fits to our drupa
2016 approach! Its hitting our demand to market
disruptive innovations for the print and paper industries.“
— PATRICK WACZLAK, VP GLOBAL SALES, BW PAPERSYSTEMS.

7. Our Expertise
• We offer highly effective professional B2B communication
solutions in real time — beyond traditional PR and advertising!
• We address new markets and contacts in new ways for
sustainable profitable growth.
• We are able to interact with tens of thousands of contacts and to
measure the success of our customers in real time.
ValuePUBLISHING

8. Our Contacts
• Over 15,000 validated personal contacts via our Online Networks and
Business Communities — reachable to set up a dialog.
• Related to the specific communication topics we create over 1 Million
Gross Reach and ten of thousands of interactions.
• We reach executives from over 100 countries.
Because of the economic strength the german speaking countries have a big impact.Nevertheless our main focus is on 29 European countries.
ValuePUBLISHING

9. Your Success — Driven by our Solutions!
Smart Storytelling — Based on our experience in all relevant
media channels we develop compelling, emotive, perfectly
staged stories.
ValuePUBLISHING

10. Your Success — Driven by our Solutions!
Conversation Management — Interaction and dialogue
rather than push communication!
ValuePUBLISHING

11. Your Success — Driven by our Solutions!
Dynamic Networking — ”Quality meets quantity“.
Ongoing integration of the current market perspective
leads to customer centricity.
ValuePUBLISHING

12. USP: Driven by our high level expertise we provide a very
smart and focused connectivity to executives and experts
of the cultural and creative industries* as a linchpin for
successful innovation in the economy as a whole!
*According toresearchresultsbytheGermanGovernment: 1.5millionemployees,
€ 146billion annualturnover(crisissafe!)andagross value of> €65billion.—SeeAppendix.
ValuePUBLISHING

13. Your benefit to secure your drupa invest:
1. Increase in time the best attention for your drupa 2016 offer.
2. Gain new contacts to experience your showcase. Specially
those with a high innovation demand.
ValuePUBLISHING

14. The best way to collaborate successfully:
1. Please read carefully our success stories.
2. Use our expertise to re-fresh your communication knowledge
and to enhance your communication efforts.
3. It is all about to set up one hundred percent your focus on your
new offer. We do the rest to communicate it very successfully.
ValuePUBLISHING

15. ValuePUBLISHING
Innovative B2B Communication Solutions
Please get in touch soon
to achieve your unique
personal Value solution.
ImFoyerderMesseDüsseldorf.
Nacheinemwunderbarendrupa-Meeting!

16. ValuePUBLISHING
Innovative B2B Communication Solutions
CONTACT
Michael Seidl, EMG, Vienna
https://at.linkedin.com/pub/michael-seidl/1/836/68a/de
Andreas Weber
Value Communication, Mainz
https://de.linkedin.com/in/andreasweber/de
ImFoyerderMesseDüsseldorf.
Nacheinemwunderbarendrupa-Meeting!

17. ValuePUBLISHING
APPENDIX
1. Reach and Measure/Evaluation

18. ValuePUBLISHING
Amazing reach via Multichannel
Wecombinetwolevels which characterize our effective approach:
1. Digital: More than 15,000 direct contacts through our well
established Social Media Networks (via Facebook,Twitter,LinkedIn,
XING ,Google+,Slideshare,Value Blog),with viral effects,in the lead
up to 1.5 million Gross Reach per single theme with interaction rates
up to 240,000 users.
2. Analog: More than 50,000 Print recipients of our drupa special
edition via EMGroup,supplemented by an eBook.
Notes:WepublishinEnglishandGerman./Online,wereachusers inover 100countriesaround theworld,theGerman-
speakingcountriesmakesupabout 55%./ForDrupa 2016,withourprint editionswewill reach readersfrom 29 European
countries./Numeroustrademedia publishers andleading associations useour online publicationsasan important source of
knowledge.Andtheyshareittocreatefurthermultipliereffects./Forallourprojectswecan providepreciseevaluations
concerningreach,interactions,etc.to optimizeongoing campaigns.

19. ValuePUBLISHING
Examples for evaluations
Blog post about 4D Printing and #IoT.
Our evaluation reports are
always related to actions or
topics in real time.Not only
reach / interactions,but also
many other parameters shall
be established depending on
the platform.As for example
countries,industries,
professions,age,gender etc.
PostaboutPrint-
Innovationdated
Nov.toDec.2015

20. ValuePUBLISHING
APPENDIX
2. Validated Results and Case Studies

21. ValuePUBLISHING
#drupamc 2016 | Results Real-Time Report
Düsseldorf, 29 Feb to 2 March 2016

22. ValuePUBLISHING — #drupamc 2016 impressions

23. #Print wins! ValuePUBLISHING as well!
Our Social Media activities for #drupamc 2016
Great results via @ValueCommAG+@zeitenwende007
#1 in Real-Time Gross Reach (>750k via Twitter,
Storify, ValueBlog, LinkedIn, Facebook, XING
and Google+ from Feb, 29th to March, 3rd)
#1 in Interaction (>100k, 67 countries involved)
#1 in Smart Storytelling (>300 Posts with text
messages, posts and >50 short Videos)
#1 in Google’s Search Ranking for #drupamc
#1 in Content Quality via expert comments,
Video Selfies, fun actions :-) which got re-
tweeted by vendors, agencies, publishers,
colleagues and new contacts. —Date: March 4th, 2016
Notes. Source for Twitter stats: Hashtrack. Source for Value Stats in total via the analytics tools provided by Wordpress, Facebook, Xing, LinkedIn. — Less than 10% of the #drupamc attendees were able to tweet (properly);
vendors like Xerox created a huge reach with their corporate PR messages, but on a very low interaction level. All of them shared ValuePublishing content as well. So we covered in total >40% of the shared content.

24. Heidelberger Druckmaschinen AG
Task: Validate the new corporate strategy and
the drupa 2016 approach ”Simply Smart“.
Results: Real time report via Value Blog and
ValueSocial Media platforms gained more
than 24,000 Viewers in less than 48 hours.
— In addition the ValueDialog Interview with
Harald Weimer, member of the Management
Board, gained a high awareness internally
and externally (+80 countries around the
globe, via ValueBlog and Pulse/LinkedIn).
ValuePUBLISHING
Innovative B2B Communication Solutions
Highly Effective Cases
http://wp.me/p2C5zg-17A

25. Zünd Systemtechnik AG, Switzerland
Campaign started in June 2015
Task: Profiling of a family business as a global
innovation leader
Results: Per CEO interview (Blog Post English /
German) more than 10,000 readers in 54 countries;
increased effects due Value Social Media accounts
(FB, Twitter, LinkedIn, XING and Google+); Gross
Reach over 150,000 readers / users; additional
double page via EMG’s Print Magazine (D/A/CH
plus Europe) with approximately 25,000 copies.
ValuePUBLISHING
Innovative B2B Communication Solutions
Highly Effective Cases
http://wp.me/p2C5zg-Fj

26. #Golden Pixel Award, Vienna/Austria
Award since 2001 — currently in November 2015
Task: Competition across industry boundaries to celebrate the best-in-class applications in print
and publishing. Accessible by manufacturers, printers, agencies and corporate communication
departments to position itself in the best way and to push innovations.
Results: All in all thousands of submissions and hundreds of winners were publicized. Not only in
Austria, but far beyond the country's borders. Special communication mix: Festive Gala plus reports
in the print, online / social, on Youtube and Facebook PLUS exhibitions at trade fairs (such as the
leading trade show drupa in Düsseldorf/Germany).
ValuePUBLISHING
Innovative B2B Communication Solutions

27. ValuePUBLISHING
Innovative B2B Communication Solutions
#Canon Expo 2015, Paris/France
Campaign mid of October 2015
Task: pre- and post-communication, live coverage.
Results: in less than 24h real-time publishing of 15 short videos incl. posts with comments on the Canon
Expo visitor’s experience and benefits; over 10,000 viewers and >500 interactions in 24h via Value Social
Media accounts (focus on Facebook); FB posts got converted and added into Value Blog stories and
technical background articles in EMG’s print magazines (additional coverage: >25,000 readers).
Andreas Weber live at Canon Expo
http://wp.me/p2C5zg-OF

28. #XUG15eu — Multi-Channel Conference in Berlin | Start in April 2015
Task: Maximum attention to a highly complex and highly specialized issue for innovation of
communication and marketing campaigns.
Results: Gross Reach by 1.5 million readers / users in less than 72 hours (industry record!); lasting
impact by additional blogpost who still see action even after months; increased effects due specified
printed matters / trade magazines.
ValuePUBLISHING
Innovative B2B Communication Solutions
Highly Effective Cases

29. Our own case: Kommunikationsparadies — Restart in 2016 (in german and english language)
Task: Introduction of our latest valuable communication activity in a smart way.
Results: Beside our usual Blog posts and Social Media activities we choose slideshare.com to attract
a new audience. We were able to attract 10.060 viewers in less than 20 hours. BENCHMARK!
ValuePUBLISHING
Innovative B2B Communication Solutions
Highly Effective Cases

30. ValuePUBLISHING
APPENDIX
3. New Markets: Facts & Figures of
the Cultural and Creatives Industries

31. Based on the relevant facts of the annual
monitoring of the German Government,
we developed the ValuePublishing multi-
channel systematics,acting personally/
individually plus mass customized
at the same time.
ValuePUBLISHING
Innovative B2B Communication Solutions

32. ValuePublishing is able to transform the
recommendations of the German Government
into relevant actions and activities to convert
innovation into profit.

33. Unlike in the traditional
industries like the
automotive sector in the
cultural and creative
industries there exist not
only a few players, but
many small and agile ones.
Fits perfectly to our multi-
channel approach.
All basic facts are
validated and available
for free (in german
language).
http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2014,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf
It is possible to
transfer the learnings
to other countries!

34. [Quelle: http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2013,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf]

35. Eleven
submarkets are
bundled in the
cultural and
creative
industries (CCI).
They represent in
the overall
economy the
engine for
innovation!
NOTE:
All submarkets react
to relevant topics and
messages delivered
by multichannel
communications.
Cinema/Movie
Book Publishing
Art & Galeries
Radio/Broadcasting
Theaters
Architecture
Music
Design
Media/Press Market
Advertising
Others

36. Example #1 for validated indicators characterizing the CCI in detail.Source: Monitoring 2014.
NOTE: In the years 2012 to 2014 about 85 % of companies have implemented innovations.

37. Example #2 for validated indicators characterizing the CCI in detail.Source: Monitoring 2014.
High priority is given to the design industry,SW/Games,Advertising,Art and Architecture.