Sanoma in a nutshell
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Sanoma Media Netherlands is the media company with the broadest, most diversified and leading portfolio in the Netherlands. With our strong brands, we have a strong market position in all parts of the media industry: magazines, television stations, events, customer media, e-commerce sites and apps. Our portfolio consists of more than 100 different A-brands, including AutoWeek, Donald Duck, delicious., Flow, Grazia, Kieskeurig, Libelle, LINDA., Margriet, Net5, NU.nl, SBS 6, SchoolBANK, Startpagina, Tina, Viva, vtwonen and Veronica.
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Sanoma in a nutshell
- 1. Sanoma Media Netherlands in a nutshell November 2013
- 2. Magazine publishing Newspaper publishing Learning Finland Television Sweden International market leader in media and education Online operations Radio Russia The Netherlands Poland Chech Republic Belgium Hungary Croatia
- 3. Sanoma Media Netherlands in figures #1 media company #1 in consumer magazines #1 in digital #3 in TV *Behind Google. Source: DDDM October2013 3
- 4. Strategy
- 5. The future of media is multichannel
- 6. Content, data and technology are essential
- 7. Consumers determine pace and direction of media transformation
- 8. Majority of daily media interactions are screenbased = 90% Smartphones PCs Tablets S TV = 10% Radio Source: Google Newspapers Magazines
- 9. Strategy Focus in printportfolio ‘Pure-play digital’ portfolio in a separate international unit Synergy with SBS Customer centric approach 9 4 December 2013 FOCUS SYNERGY GROWTH
- 10. 70+ magazines
- 11. 100+ sites
- 12. 70+ apps
- 13. 5 Events
- 14. 3 TV-channels
- 16. E-commerce
- 17. Ventures
- 18. TV Ventures PRINT Insights Content Marketing Total marketing solutions EVENTS DIGITAL e-commerce
- 19. Sanoma Media Netherlands vs. the market TV 29 % Source: Nielsen AdDynamix, gross expenditures 2012 DIGITAL 32 % MAGAZINES 43 %
- 20. Integrated communication solutions Extensions Digital Brands Content Customers Knowledge Services for advertisers Mobile and tablet devices 20 Traditional print media Key Sanoma assets Multichannel publishing process Services for consumers TV
- 21. USP’s + Strong brands + Direct contact + Inspiring content + Leading insights + Media, sales and distribution power + Unique reach -------------------------------------Integrated communication solutions 21
Editor's Notes
- Sanoma is part of the listed Sanoma Group, a media and education company that provides information and entertainment for millions of people in many European countries.
- We build on our existing strong brands and create new business models around content and communities. Instead of approaching it from the perspective of a product or brand, our activities we apply a customer-oriented watching. So we can offer a wide range of services, products and channels. Our objective is: it must connect to the needs, values and interests of our customers - when, where and how they wish also.