Vortrag von Florian Renz auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/reichweite-und-wirkung-von-facebook-mobile-gegenueber-klassischen-medien/
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Benjamin Spiegel - Big Data Presentation at ClickZ Live 2014 NYC #CLZNYBenjamin Spiegel
Benjamin Spiegel discusses combining data from different sources to gain insights. He talks about breaking down data silos by focusing on the consumer experience across channels rather than separating data by individual channels. Spiegel also discusses identifying relevant data sources, collecting and storing data through APIs, and using that combined data to automate intelligence and gain strategic insights.
Instagram Kampagnen - golden rules & brilliant cases #AFBMCAllFacebook.de
Vortrag von Andreas Bersch und Jan Firsching auf der Allfacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/instagram-kampagnen-golden-rules-brilliant-cases/
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
You've got hundreds, even thousands of "friends" on social media. But who would you call at 3am if you were a little tipsy or if the bottom dropped out of everything in your life? Just because we have connection doesn't mean we have real relationships. That's what this sermon is about, as we look at how Jesus, as the only one who has ever gotten humanity right, approached friendships in his own life.
Impact of Social Networks on Adult Relationships - AppendicesEverett Painter
Social networking sites have allowed many people to reconnect with old friends and acquaintances from their past. This has helped them keep up with important life events and milestones of past friends. While surface-level relationships are maintained through social media, close relationships are still nurtured through direct communication like phone calls. Some feel social media has positively impacted their relationships by making it easier to stay connected to a wider network of people. However, others note that the ease of having many online friends can make it difficult to avoid missing updates from close friends and family.
Hands on social media powerpoint facebook 101 for slideshareDorien Morin-van Dam
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Benjamin Spiegel - Big Data Presentation at ClickZ Live 2014 NYC #CLZNYBenjamin Spiegel
Benjamin Spiegel discusses combining data from different sources to gain insights. He talks about breaking down data silos by focusing on the consumer experience across channels rather than separating data by individual channels. Spiegel also discusses identifying relevant data sources, collecting and storing data through APIs, and using that combined data to automate intelligence and gain strategic insights.
Instagram Kampagnen - golden rules & brilliant cases #AFBMCAllFacebook.de
Vortrag von Andreas Bersch und Jan Firsching auf der Allfacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/instagram-kampagnen-golden-rules-brilliant-cases/
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
You've got hundreds, even thousands of "friends" on social media. But who would you call at 3am if you were a little tipsy or if the bottom dropped out of everything in your life? Just because we have connection doesn't mean we have real relationships. That's what this sermon is about, as we look at how Jesus, as the only one who has ever gotten humanity right, approached friendships in his own life.
Impact of Social Networks on Adult Relationships - AppendicesEverett Painter
Social networking sites have allowed many people to reconnect with old friends and acquaintances from their past. This has helped them keep up with important life events and milestones of past friends. While surface-level relationships are maintained through social media, close relationships are still nurtured through direct communication like phone calls. Some feel social media has positively impacted their relationships by making it easier to stay connected to a wider network of people. However, others note that the ease of having many online friends can make it difficult to avoid missing updates from close friends and family.
Hands on social media powerpoint facebook 101 for slideshareDorien Morin-van Dam
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
This presentation introduces Facebook, its history, pros, cons, and how to sign up. It discusses how Facebook was founded in 2004 by Mark Zuckerberg and his friends. It outlines the pros of Facebook such as it being free, a good communication medium, and allowing people to connect, learn, and share. Some cons mentioned are Facebook addiction, fake profiles, and wasting time on the site. Finally, it describes the simple steps to sign up for a Facebook account.
The document provides tips and information for managing a successful Facebook fan page including setting up the fan page photo and custom tabs, engaging listeners by asking questions and responding, using targeted Facebook ads based on demographics like age and region, measuring success through fan count, interactions, interactions per post, post quality, and total fans. It also provides contact information for the author.
Content Monitoring von Facebook-Seiten – vom Umgang mit Kundenmeinungen, Spa...AllFacebook.de
Vortrag von Prof. Dr. Ralf Schengber auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/content_monitoring/
Instant Articles – Die unsichere Zukunft der Publisher im Social Web #AFBMCAllFacebook.de
Vortrag von Hendrik Lührsen auf AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/instant-articles/
Vortrag von Nicolas Lecloux auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/bitch-please-community-erziehen/
Vortrag von Carsten Ulbricht auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/facebook-rechtsupdate-2016/
Für viele Unternehmen stellt sich die Frage, ob die Nutzung von Social Media für sie sinnvoll ist. Und während die Medien titeln, Teenager würden Facebook bereits wieder verlassen, hört man im Bekanntenkreis Einwände wie: „Das kostet so viel Zeit“, „da wird nur Quatsch geschrieben“ und „Facebook? Das brauche ich nicht! Meine Kunden sind im B2B-Bereich“. Ist also alles nur ein kurzfristiger Spuk?
Die Referentin dieses Vortrags, Ute Klingelhöfer aus Karlsruhe, sagt dazu ein klares “Nein!”. Fakt ist für sie: Wer mit den alten Vorstellungen, was Marketing ist und wie es zu funktionieren hat, an die neuen Medien herangeht, wird tatsächlich keinen Spaß daran finden und auch geschäftlich daran scheitern. Erfolgreich sind jene, die die neuen Spielregeln verstehen und bereit sind, sich auf das Neue einzulassen und die alten Denkmuster über Bord zu werfen.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
Wieso du noch heute deinen Facebook Ads die DNS deiner Landing Page verpassen...AllFacebook.de
Vortrag von Ben Harmanus auf der AllFacebook Marketing Conference in Berlin 2016.
Mehr Informationen:
http://conference.allfacebook.de/session/wieso-du-noch-heute-deinen-facebook-ads-die-dns-deiner-landing-page-verpassen-musst/
Vom User Generated Content zum User Directed Content. Live Experience bei Gro...AllFacebook.de
Vortrag von Robert Seeger auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/red-bull/
Content-Liebe auf den ersten Blick? Nur mit den richtigen OPENGRAPH META TAGS...AllFacebook.de
Vortrag von Jan Peiniger auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/opengraph-meta-tags/
Livestreams, Messenger Apps und Facebook im Echtzeit Storytelling #AFBMCAllFacebook.de
Vortrag von Michael Praetorius auf der AllFacebook Marketing Conference 2015 in Berlin.
Mehr Informationen:
http://conference.allfacebook.de/session/livestreams-messenger-apps-und-facebook-im-echtzeit-storytelling/
Die praktische Anwendung von Facebook Atlas im Uhren-Segment #AFBMCAllFacebook.de
Vortrag von Juliane Erler auf der AllFacebook Marketing Conference 2016.
Mehr Informationen:
http://conference.allfacebook.de/session/die-praktische-anwendung-von-facebook-atlas-im-uhren-segment/
Zu Juliane:
http://conference.allfacebook.de/speaker/juliane-erler/
Vortrag von Peter Mestel und Claudia Hinnerkopf auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/
Eventvermarktung und Ticketing 4.0: Warum ohne das Social Web nichts mehr gehtAllFacebook.de
Vortrag von Daniel Levitan und Bernd Storm auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/ticketing-4-0-wie-das-social-web-buzz-fuer-events-generiert-und-was-andere-unternehmen-daraus-lernen-koennen/
Next Level Social Media Monitoring - weniger Bla-Bla, mehr Business Relevanz ...AllFacebook.de
Vortrag von Dr. Mark-Steffen Buchele auf der AllFacebook Marketing Conference in Berlin 2016.
Mehr Informationen:
http://conference.allfacebook.de/session/next-level-social-media-monitoring-weniger-bla-bla-mehr-business-relevanz/
Der Staat bei Facebook - Was Behörden brauchen, um "social" zu sein #AFBMCAllFacebook.de
Vortrag von Christiane Germann auf der Allfacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/politics-gov-der-staat-bei-facebook-warum-behoerden-heute-social-sein-muessen/
Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI @ A...AllFacebook.de
Vortrag "Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI" von Florian Renz auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zum Slot und zur Konferenz:
http://conference.allfacebook.de/marcon/berlin2013/programm/#2
Weitere Informationen könnt ihr direkt von Florian Renz erhalten:
https://www.xing.com/profiles/Florian_Renz
Media & Telecom Champions - Presentation by Donata Hopfen, Publishing Director and Head of Management of Bild at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
This presentation introduces Facebook, its history, pros, cons, and how to sign up. It discusses how Facebook was founded in 2004 by Mark Zuckerberg and his friends. It outlines the pros of Facebook such as it being free, a good communication medium, and allowing people to connect, learn, and share. Some cons mentioned are Facebook addiction, fake profiles, and wasting time on the site. Finally, it describes the simple steps to sign up for a Facebook account.
The document provides tips and information for managing a successful Facebook fan page including setting up the fan page photo and custom tabs, engaging listeners by asking questions and responding, using targeted Facebook ads based on demographics like age and region, measuring success through fan count, interactions, interactions per post, post quality, and total fans. It also provides contact information for the author.
Content Monitoring von Facebook-Seiten – vom Umgang mit Kundenmeinungen, Spa...AllFacebook.de
Vortrag von Prof. Dr. Ralf Schengber auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/content_monitoring/
Instant Articles – Die unsichere Zukunft der Publisher im Social Web #AFBMCAllFacebook.de
Vortrag von Hendrik Lührsen auf AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/instant-articles/
Vortrag von Nicolas Lecloux auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/bitch-please-community-erziehen/
Vortrag von Carsten Ulbricht auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/facebook-rechtsupdate-2016/
Für viele Unternehmen stellt sich die Frage, ob die Nutzung von Social Media für sie sinnvoll ist. Und während die Medien titeln, Teenager würden Facebook bereits wieder verlassen, hört man im Bekanntenkreis Einwände wie: „Das kostet so viel Zeit“, „da wird nur Quatsch geschrieben“ und „Facebook? Das brauche ich nicht! Meine Kunden sind im B2B-Bereich“. Ist also alles nur ein kurzfristiger Spuk?
Die Referentin dieses Vortrags, Ute Klingelhöfer aus Karlsruhe, sagt dazu ein klares “Nein!”. Fakt ist für sie: Wer mit den alten Vorstellungen, was Marketing ist und wie es zu funktionieren hat, an die neuen Medien herangeht, wird tatsächlich keinen Spaß daran finden und auch geschäftlich daran scheitern. Erfolgreich sind jene, die die neuen Spielregeln verstehen und bereit sind, sich auf das Neue einzulassen und die alten Denkmuster über Bord zu werfen.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
Wieso du noch heute deinen Facebook Ads die DNS deiner Landing Page verpassen...AllFacebook.de
Vortrag von Ben Harmanus auf der AllFacebook Marketing Conference in Berlin 2016.
Mehr Informationen:
http://conference.allfacebook.de/session/wieso-du-noch-heute-deinen-facebook-ads-die-dns-deiner-landing-page-verpassen-musst/
Vom User Generated Content zum User Directed Content. Live Experience bei Gro...AllFacebook.de
Vortrag von Robert Seeger auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/red-bull/
Content-Liebe auf den ersten Blick? Nur mit den richtigen OPENGRAPH META TAGS...AllFacebook.de
Vortrag von Jan Peiniger auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/opengraph-meta-tags/
Livestreams, Messenger Apps und Facebook im Echtzeit Storytelling #AFBMCAllFacebook.de
Vortrag von Michael Praetorius auf der AllFacebook Marketing Conference 2015 in Berlin.
Mehr Informationen:
http://conference.allfacebook.de/session/livestreams-messenger-apps-und-facebook-im-echtzeit-storytelling/
Die praktische Anwendung von Facebook Atlas im Uhren-Segment #AFBMCAllFacebook.de
Vortrag von Juliane Erler auf der AllFacebook Marketing Conference 2016.
Mehr Informationen:
http://conference.allfacebook.de/session/die-praktische-anwendung-von-facebook-atlas-im-uhren-segment/
Zu Juliane:
http://conference.allfacebook.de/speaker/juliane-erler/
Vortrag von Peter Mestel und Claudia Hinnerkopf auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/
Eventvermarktung und Ticketing 4.0: Warum ohne das Social Web nichts mehr gehtAllFacebook.de
Vortrag von Daniel Levitan und Bernd Storm auf der AllFacebook Marketing Conference 2016 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/ticketing-4-0-wie-das-social-web-buzz-fuer-events-generiert-und-was-andere-unternehmen-daraus-lernen-koennen/
Next Level Social Media Monitoring - weniger Bla-Bla, mehr Business Relevanz ...AllFacebook.de
Vortrag von Dr. Mark-Steffen Buchele auf der AllFacebook Marketing Conference in Berlin 2016.
Mehr Informationen:
http://conference.allfacebook.de/session/next-level-social-media-monitoring-weniger-bla-bla-mehr-business-relevanz/
Der Staat bei Facebook - Was Behörden brauchen, um "social" zu sein #AFBMCAllFacebook.de
Vortrag von Christiane Germann auf der Allfacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/politics-gov-der-staat-bei-facebook-warum-behoerden-heute-social-sein-muessen/
Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI @ A...AllFacebook.de
Vortrag "Yes! Facebook sells! - The impact of Facebook paid media on reach and ROI" von Florian Renz auf der AllFacebook Marketing Conference 2013 in Berlin.
Details zum Slot und zur Konferenz:
http://conference.allfacebook.de/marcon/berlin2013/programm/#2
Weitere Informationen könnt ihr direkt von Florian Renz erhalten:
https://www.xing.com/profiles/Florian_Renz
Media & Telecom Champions - Presentation by Donata Hopfen, Publishing Director and Head of Management of Bild at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...OrangeValley
This document discusses how Facebook can help marketers reach consumers across the entire consumer journey, from awareness to acquisition to transactions. It outlines how Facebook provides full-funnel solutions through content targeting different stages of the funnel. It also discusses how metrics have evolved from simple metrics like clicks and likes to cross-platform metrics that measure outcomes like brand lift and ROI. The document recommends shifting to people-based marketing that extends targeting across Facebook platforms and compares results across all advertising to optimize toward business goals.
This document discusses measuring marketing performance on Facebook. It recommends measuring reach, resonance, and reaction. Facebook capabilities allow measuring across devices and regions. Case studies show Facebook extending brand reach cost efficiently and improving brand favorability. Multi-touch attribution is important as Facebook impact may be undervalued with simple attribution models. The document advocates incorporating Facebook measurement into overall marketing measurement.
The full study (prototype available here) will be published regularly from 2015 and will contain all the qualified data which is already published within the AGOF studies “internet facts” and “mobile facts”, e.g. gross and net reach of websites, socio-demographic and psychographic target group descriptions (structural data), market data (consumer behaviour and household equipment) and also general data regarding online usage.
The new agencies ecosystem - Laurence Baetenblue2purple
This document discusses the changing digital landscape and the need for agencies to adapt. It notes that while Belgians have high internet penetration, only 11% of advertising spending is digital. It then outlines several emerging digital trends like voice search, video advertising, and digital assistants. The document analyzes the Belgian agency market and calls for a new approach focused on projects, data, and digital transformation to help clients adapt to changes. It proposes a new strategic partner model with transparency, efficiency, innovation, and a complete range of technical and performance-oriented services.
Měření komunikačního efektu digitálních kampaní SIMAR
Z Inisght semináře SIMAR proč to (ne)vyšlo konaného 25. května 2017. Změřit skutečný efekt online kampaně není jednoduché. Je třeba otagovat všechny stránky, na kterých se inzerce objeví. Je třeba to udělat u všech vizuálů. A je k tomu třeba mezinárodní tým. A když se vám do toho zamíchá televize, tak zjistíte, že měřit kombinovaný efekt má také svá úskalí. Něco se však přeci jen podařilo. Víme, kolik lidí si všimlo, že reklama běžela a víme, zda na ně celková kampaň měla nějaký efekt.
Evaluating two different mobile research ad-hoc and personal applicationMerlien Institute
This document summarizes a presentation about evaluating different mobile research designs. It discusses how increasing mobile app usage is changing mobile internet behavior and implications for mobile marketing. A case study is described that used an online survey, mobile portal, and app to evaluate a brand campaign. Results showed campaign participation improved brand perceptions, and those with higher involvement had more positive evaluations. Mobile response rates varied by research approach, with app-based research having the highest completion rates. Overall, a multi-method approach was successful but app-based data collection within mobile applications is most engaging for participants.
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connectio...IAB Serbia
Over the last few years, we have witnessed a genuine revolution—the world we live in has become mobile. It took television 67 years to reach over 1 billion people, but mobile achieved that in just 5 years. Now Facebook is visited by 1.23 billion people daily and 1.15 of them are using mobile platforms. We live in a mobile world where everyone has the most powerful medium in their pocket and access to personalized marketing—both for large global brands and local SMBs. Marketing has become democratized and now a small café and a global automobile manufacturer have the same opportunities to connect with consumers on Facebook. Brands and companies can build reach that was previously available only via TV, with exceptional targeting precision that allows them to reach real people.
Speaker: Katarzyna Paliwoda, Partner Central & Eastern Europe - Facebook
Event: Digital Day 2017 - Connected Shopper
Organised by IAB Serbia, May 2017
more info: www.digitalday.rs
20171016 eng mobile_signals_oktober2017Kati Sorusch
This document summarizes data from various sources about mobile trends in October 2017. It reports that interactive video ads drive purchase intent 9 times higher than normal ads. Mobile ad fraud is twice as high on Android than iOS. Over half of people watch video on social media each month, and WhatsApp usage in Germany is 55% daily. In-app ads have higher click-through rates than mobile web ads. The top downloaded apps globally are Messenger, Facebook, and WhatsApp. Hilton gets 20% of bookings through their mobile app. Instagram usage time for users over 25 increased from 7 to 24 minutes daily from 2014 to 2017. Organic search traffic dropped 55-25% for e-commerce as search ads
The strong position of some online platforms like Google, Amazon, Facebook and Apple (GAFA) has triggered a public debate about their economic dominance, notorious data collection and massive pull on users. The White Book published by the German Federal Ministry for Economic Affairs and Energy (BMWi) highlights just how important this matter is to policy makers in Germany.
Surprisingly, the public debate is more often than not void of scientific insights into the subject matter. There is a lack of evidence about the actual economic and societal impact of online platforms. Even a consistent and clear definition of online platforms is missing from the debate.
A proper analysis of online platforms and their impact is needed to correctly identify if there is any call to action for policy makers or regulators.
The present research brief provides an overview of the economic and societal impact of online platforms in Germany. It adheres to the economic definition of platforms as multi-sided markets. Consequently, the technological concept of platforms is not considered here.
Based on a comprehensive review of the economic literature, we develop a new approach that enables consistent analysis of online platform business models, taking full account of their complexity. Nonetheless, our approach is intuitive and easy to understand, making comparison of various online platforms straightforward.
To achieve this, our approach draws on the concept of business model analysis put forward by Osterwalder and Pigneur (2010). It captures the most relevant interactions between the various user groups of online platforms, referring to data, revenue and attention. The results of this analysis informed the Green and White Books published by the BMWi on online platforms.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
The document discusses the skills needed for communications professionals in the modern era. It identifies 5 key skills: 1) acting as a policy maker and organizer, 2) managing networks, 3) serving as a trusted advisor, 4) being a member of a reputation task force, and 5) mastering metrics. For each skill, it provides further explanation and examples. It emphasizes the importance of engaging stakeholders through various online and social media channels, managing both internal and external communications, and shifting from one-way messaging to two-way dialogue. It also stresses the need for communications and marketing to work together to impact reputation and business outcomes.
As 2016 is approaching, it's important to plan your marketing strategy for the year ahead. So what should marketers be aware of? Here is a list of 10 things you need to keep in mind in your social media marketing plan for 2016!
The Big Bang: Revolution or Evolution? - Scott Berg [ Energy Digital Summit 2...Energy Digital Summit
The document discusses 8 shifts that marketing is experiencing as it moves into a more connected age. These shifts include moving from telling to delivering, from 2-way marketing to multi-polar marketing, from users to voices, and from campaigns to ecosystems. The document also provides recommendations for building ambassadors and advocates by enabling emerging ambassadors to communicate and engage others, fueling social media expansion.
A Deep Dive on Platform and Marketing - Workshop by Julien Codorniou, Director Platform Partnerships EMEA at Quandoo at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full stack to create, deliver and analyse this extremely effective, cross-device campaign.
Similar to Reach and Impact of Facebook - The role of Facebook within the media mix – a focus on Mobile Advertising #AFBMC (20)
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast