Cyclistic is a bike share program in Chicago with over 5,800 bicycles and 600 docking stations. The company offers single-ride passes, full-day passes, and annual memberships. Annual members are more profitable but make up only 30% of users. The objective is to design marketing strategies to convert more casual riders into annual members. Data shows annual members use bikes 3.5 times more frequently and usage varies by season and day of week. Most annual member trips are in university campus areas. Recommendations include increasing stations and bikes in campus areas, offering discounts in summer, and conducting online campaigns to promote discounts and annual memberships.