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Big Tech
2013

What Makes a

Mobile-Enabled
Business Tick?
Brett Looney
20+ Year
“Veteran”
(Scary I know)

Have seen many
companies and
technologies
“come and go”

Remembers the
beginnings of
mobile data
(2G anyone?)

Me
Worked for IT
integrators

(started one, in fact)

and service
providers

Me

Now at Amcom –
who delivers

(amongst other things)

IP telephony and
mobile

Always looking
for the best
ways to use new
technology
Mobility
What Does That Mean?
Anyone

Any Device

Anywhere

Any Time
Well, duh.
What do you
need to do?
What do you
need to do?
What do you
need to do?

Internal

External

Customers

Varied
What type of interaction do you need?
Logistics

Support
CRM
Ordering

Manufacturing

Sales
What to do?
How Do You Do This?
Software
Now better known as “apps”

But is it really
that simple?

Can you find one
software package
that can do everything?
Software Strategies
› Buy
› Find the software you need
› Make sure it all works together
• Because finding one package is impossible
› Could be quite expensive
› Will need to compromise
› And getting software vendors to
interoperate is difficult
Software Strategies
› Build
› Design and write everything you need
› No compromise required
• Except on price
• And time

› Don’t forget budget to
maintain your creation
Software Strategies
› Connect
› Buy the simplest tools that deliver

appropriate point solutions
› Make sure everything is “open”
› That is, can be connected to by anything else
› Write the bits that connect
everything together

› This is the basis of Web 2.0
› Mashups!
› And the key term is “API”
That’s great – but
what about the
users?
What Do The Users Get?
Start with a web application

› Be generic as possible
› That is, don’t just support
Internet Explorer
What Do The Users Get?
Start with the basic functions
› Enhance over time
› But have an idea of what your
end-goal is
What Do The Users Get?
Maybe enhance with a
platform-specific app
› Delivers better user experience
› But increases cost to develop
and support
The Problem With Apps
Apps for a platform are
great
› Best user experience
› Deliver greatest control
The Problem With Apps
But what platform will you support?
›
›
›
›
›

Apple mobile ecosystem
Apple OS-X
Android
Microsoft Windows Mobile
Microsoft Windows
The Problem With Apps
And what about different
form factors?
› Screen size
› Resolution
› Aspect ratio
Who Will Do This?
Software development
› Will become (or is!) a core function of IT
› IT becomes a core function of your business
› Could be internal
› If you’re big enough

› Or external
› Leverage from a development
company’s experience
Other Considerations
› Don’t forget about security
› Ongoing maintenance
› Still need to budget for this

› Enhancements
› Scalability
› What happens if you are
amazingly popular?
Other Considerations
› Cloud
› This is to your advantage

› Bandwidth is not infinite
› Network coverage is
not complete
How Is This Relevant?
What does this have to
do with me?
You need to enable
your users

Internal &
External

They will
be mobile

Make information and
processes available to
everyone who needs
them
Takeaways
› Mobile technology isn’t going away
› It will be integral to your business

› IT is crucial to your business
› It isn’t just a cost centre

› Software development is ongoing
› Necessary to ensure your business stays relevant

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"What Makes a Mobile-Enabled Workforce Tick?" - Brett Looney

  • 1. Big Tech 2013 What Makes a Mobile-Enabled Business Tick? Brett Looney
  • 2. 20+ Year “Veteran” (Scary I know) Have seen many companies and technologies “come and go” Remembers the beginnings of mobile data (2G anyone?) Me
  • 3. Worked for IT integrators (started one, in fact) and service providers Me Now at Amcom – who delivers (amongst other things) IP telephony and mobile Always looking for the best ways to use new technology
  • 9. What do you need to do? Internal External Customers Varied
  • 10. What type of interaction do you need? Logistics Support CRM Ordering Manufacturing Sales
  • 12. How Do You Do This? Software Now better known as “apps” But is it really that simple? Can you find one software package that can do everything?
  • 13. Software Strategies › Buy › Find the software you need › Make sure it all works together • Because finding one package is impossible › Could be quite expensive › Will need to compromise › And getting software vendors to interoperate is difficult
  • 14. Software Strategies › Build › Design and write everything you need › No compromise required • Except on price • And time › Don’t forget budget to maintain your creation
  • 15. Software Strategies › Connect › Buy the simplest tools that deliver appropriate point solutions › Make sure everything is “open” › That is, can be connected to by anything else › Write the bits that connect everything together › This is the basis of Web 2.0 › Mashups! › And the key term is “API”
  • 16. That’s great – but what about the users?
  • 17. What Do The Users Get? Start with a web application › Be generic as possible › That is, don’t just support Internet Explorer
  • 18. What Do The Users Get? Start with the basic functions › Enhance over time › But have an idea of what your end-goal is
  • 19. What Do The Users Get? Maybe enhance with a platform-specific app › Delivers better user experience › But increases cost to develop and support
  • 20. The Problem With Apps Apps for a platform are great › Best user experience › Deliver greatest control
  • 21. The Problem With Apps But what platform will you support? › › › › › Apple mobile ecosystem Apple OS-X Android Microsoft Windows Mobile Microsoft Windows
  • 22. The Problem With Apps And what about different form factors? › Screen size › Resolution › Aspect ratio
  • 23. Who Will Do This? Software development › Will become (or is!) a core function of IT › IT becomes a core function of your business › Could be internal › If you’re big enough › Or external › Leverage from a development company’s experience
  • 24. Other Considerations › Don’t forget about security › Ongoing maintenance › Still need to budget for this › Enhancements › Scalability › What happens if you are amazingly popular?
  • 25. Other Considerations › Cloud › This is to your advantage › Bandwidth is not infinite › Network coverage is not complete
  • 26. How Is This Relevant? What does this have to do with me?
  • 27. You need to enable your users Internal & External They will be mobile Make information and processes available to everyone who needs them
  • 28. Takeaways › Mobile technology isn’t going away › It will be integral to your business › IT is crucial to your business › It isn’t just a cost centre › Software development is ongoing › Necessary to ensure your business stays relevant