By Magdoub

Wuzzuf And Forasna
are the Top Job Sites in Egypt
Traffic > 3M / month

Wuzzuf And Forasna
are the Top Job Sites in Egypt
90% Market Domination

Wuzzuf
[Semi Waterfall Development]
Forasna
[Hardcore Agile Development]

Wuzzuf
[Semi Waterfall Development]
[Started 2010]
Forasna
[Hardcore Agile Development]
[Started 2015]

Wuzzuf
[Semi Waterfall Development]
[Started 2010]
I was Here
for 3 years

Forasna
[Hardcore Agile Development]
[Started 2015]
and...I was Here
for 2 years

Here’s My Story
Lessons Learned The Hard way

A Guideline For Making Decisions

A Guideline For Making Decisions
Specs Come Last

Many Small Steps
Myhical Big Launches

Forasna Daily Job Applications

Big Launch
Tv Spots
Radio Spots
Offline Aqc.
Online Ads Branding
Forasna Daily Job Applications

Forasna Daily Applications
Big Launch
Tv Spots
Radio Spots
Offline Aqc.
Online Ads Branding
Forasna Daily Job Applications

Forasna Daily Applications
The Honeymoon
is Over
Forasna Daily Job Applications

Today

Forasna Daily Job Applications

Big Launch
Forasna Daily Job Applications

Wuzzuf
Daily Job Applications since 2011

Forasna
11k Applications / day
Wuzzuf
Daily Job Applications since 2011

What Took Wuzzuf
7 Years to Achieve

What Took Wuzzuf
7 Years to Achieve
Forasna did it 1.5 years

OPTIMIZE FOR SHIPPING THE FASTEST
And the smallest, simplest thing that will get us
closer to our objective and help us learn what
works.

Just a simple signup
and Thank you

This Was the whole
Freaking Website!

This Was the whole
Freaking Website!
Just a signup Form

Version #2

Version #3

REDUCE THE SCOPE
In order to move faster and not spend time on
things that turn out not to be important.

Current Applicant
Tracking System

Current ATS Scope
List Applicants Scoring
In Page Screening
(popup)
Unlock / Shortlist /
Reject
Next & Previous
Profiles
Filters
Copy Job
Advanced
Handpicking
Mobile Friendly

Initial ATS Scope
List Applicants

First Version

BUILDING FEATURES
Daily Goals > Weekly > Monthly > Quarterly

BUILDING FEATURES
FOCUS ON OPTIMIZING
THE DAILY KPIs

Then Zoom Out Later

Daily Goals

Daily Goals Weekly Goals

Daily Goals Weekly Goals
Monthly Goals

Daily Goals Weekly Goals
Monthly Goals Quarterly Goals

OPTIMIZE FOR FACE TO FACE COLLABORATION
Two People talking on a whiteboard
much better than
Long Email Threads,
Complex Specs,
Meetings

Tools are built to help us not paralyze us

Using software to build software is often slower
than using whiteboards and Post-it notes.

Use the minimum number of software tools
to get the job done.

DESIGNERS WILL DESIGN,
DEVELOPERS WILL DEVELOP
DATA SCIENTISTS WILL …..
and you have to stop them..

They had best codebase in the world
They had best Design out there
Products Have Failed Even though..
They had solid proof Documentation
They had the best Data Scientists and
the Largest/most-complicated Dashboards

Nobody Cares

The “innovative” designs that were
“boundary pushing” were also practically
unusable in real life.

“building our own framework”
Because we won’t be using be using 70%
of the components in Bootstrap added
unneeded Complexity and slowed us down
by 6 months

SHIP THE FREAKING PRODUCT!

SHORT CLEAR BROKEN-DOWN SPECS
Short Specs but to the point

“Writing down decisions is essential”
Only when one writes do the gaps appear and the
inconsistencies protrude...

The act of writing turns out to require
hundreds of mini-decision, and it is the
existence of these that distinguishes clear,
exact policies from fuzzy ones.
F. Brooks - Mythical Man Month

What Problem Are We Solving and Why?
Provide Context
Add links to
research or data
points

How we will Measure Success?
Provide Vision

How we will Measure Success?
Provide Vision
Julie Zhuo
Product design VP @ Facebook.

How we will Measure Success?
Provide Vision
“We’re launching feature X because we think
it will do [fill in the blank here]. We’ll invest on
making it as good as we can for N months. If
after that, less than Y% of people are using it
daily, we’ll remove feature X”

Adding Scope
Limitations are good
It stops over Engineering (generalizing everything)

Visual Specs are Much Easier

Visual Specs are Much Easier

Visual Specs are Much Easier

What are we going to do with the old Data
[Migrations]
What QA Scenarios Needed?
Questions To always Ask
What Metrics do I need to Track the Feature?
Should we Notify any of the teams beforehand?

Thanks
Top References
*From Intercom’s: Scaling a product Team
*Rework by 37 signals
*Getting Real by 37 signals
*Spotify’s: How we do work