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By Magdoub
Wuzzuf And Forasna
are the Top Job Sites in Egypt
Traffic > 3M / month
Wuzzuf And Forasna
are the Top Job Sites in Egypt
90% Market Domination
Wuzzuf
[Semi Waterfall Development]
Forasna
[Hardcore Agile Development]
Wuzzuf
[Semi Waterfall Development]
[Started 2010]
Forasna
[Hardcore Agile Development]
[Started 2015]
Wuzzuf
[Semi Waterfall Development]
[Started 2010]
I was Here
for 3 years
Forasna
[Hardcore Agile Development]
[Started 2015]
and...I was Here
for 2 years
Here’s My Story
Lessons Learned The Hard way
A Guideline For Making Decisions
A Guideline For Making Decisions
Specs Come Last
Many Small Steps
Mythical Big Launches
Forasna Daily Job Applications
Big Launch
Tv Spots
Radio Spots
Offline Aqc.
Online Ads Branding
Forasna Daily Job Applications
Forasna Daily Applications
Big Launch
Tv Spots
Radio Spots
Offline Aqc.
Online Ads Branding
Forasna Daily Job Applications
Forasna Daily Applications
The Honeymoon
is Over
Forasna Daily Job Applications
Today
Forasna Daily Job Applications
Big Launch
Forasna Daily Job Applications
Wuzzuf
Daily Job Applications since 2011
Forasna
400k Applications / Month
Wuzzuf
Daily Job Applications since 2011
What Took Wuzzuf
7 Years to Achieve
What Took Wuzzuf
7 Years to Achieve
Forasna did it 1.5 years
OPTIMIZE FOR SHIPPING THE FASTEST
And the smallest, simplest thing that will get us
closer to our objective and help us le...
Just a simple signup
and Thank you
This Was the whole
Freaking Website!
This Was the whole
Freaking Website!
Just a signup Form
Version #2
Version #3
REDUCE THE SCOPE
In order to move faster and not spend time on
things that turn out not to be important.
Current Applicant
Tracking System
Current ATS Scope
List Applicants Scoring
In Page Screening
(popup)
Unlock / Shortlist /
Reject
Next & Previous
Profiles
F...
Initial ATS Scope
List Applicants
First Version
BUILDING FEATURES
Daily Goals > Weekly > Monthly > Quarterly
BUILDING FEATURES
FOCUS ON OPTIMIZING
THE DAILY KPIs
Then Zoom Out Later
Daily Goals
Daily Goals Weekly Goals
Daily Goals Weekly Goals
Monthly Goals
Daily Goals Weekly Goals
Monthly Goals Quarterly Goals
OPTIMIZE FOR FACE TO FACE COLLABORATION
Two People talking on a whiteboard
much better than
Long Email Threads,
Complex Sp...
Tools are built to help us not paralyze us
Using software to build software is often slower
than using whiteboards and Post-it notes.
Use the minimum number of software tools
to get the job done.
DESIGNERS WILL DESIGN,
DEVELOPERS WILL DEVELOP
DATA SCIENTISTS WILL …..
and you have to stop them..
They had best codebase in the world
They had best Design out there
Products Have Failed Even though..
They had solid proof...
Nobody Cares
The “innovative” designs that were
“boundary pushing” were also practically
unusable in real life.
“building our own framework”
Because we won’t be using be using 70%
of the components in Bootstrap added
unneeded Complexi...
SHIP THE FREAKING PRODUCT!
SHORT CLEAR BROKEN-DOWN SPECS
Short Specs but to the point
“Writing down decisions is essential”
Only when one writes do the gaps appear and the
inconsistencies protrude...
The act of writing turns out to require
hundreds of mini-decision, and it is the
existence of these that distinguishes cle...
What Problem Are We Solving and Why?
Provide Context
Add links to
research or data
points
How we will Measure Success?
Provide Vision
How we will Measure Success?
Provide Vision
Julie Zhuo
Product design VP @ Facebook.
How we will Measure Success?
Provide Vision
“We’re launching feature X because we think
it will do [fill in the blank here...
Adding Scope
Limitations are good
It stops over Engineering (generalizing everything)
Visual Specs are Much Easier
Visual Specs are Much Easier
Visual Specs are Much Easier
Ok
Ok..This is Great,
Ok..This is Great,
but
How Can I Make sure the
Engineers & Designers
Understood the Specs?
Make them explain
the specs back at you.
What are we going to do with the old Data
[Migrations]
What QA Scenarios Needed?
Questions To always Ask
What Metrics do I...
Linkedin Medium Twitter
Questions? Catch me on
hello@magdoub.com
Thanks
Top References
*From Intercom’s: Scaling a product Team
*Rework by 37 signals
*Getting Real by 37 signals
*Spotify’...
Killer Specs For Product Managers (The 6 Steps Guide)
Killer Specs For Product Managers (The 6 Steps Guide)
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Killer Specs For Product Managers (The 6 Steps Guide)

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This is a 6 step guide for guiding Product Managers into a framework to write specs that will allow them to ship high quality software.

Published in: Software
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Killer Specs For Product Managers (The 6 Steps Guide)

  1. 1. By Magdoub
  2. 2. Wuzzuf And Forasna are the Top Job Sites in Egypt Traffic > 3M / month
  3. 3. Wuzzuf And Forasna are the Top Job Sites in Egypt 90% Market Domination
  4. 4. Wuzzuf [Semi Waterfall Development] Forasna [Hardcore Agile Development]
  5. 5. Wuzzuf [Semi Waterfall Development] [Started 2010] Forasna [Hardcore Agile Development] [Started 2015]
  6. 6. Wuzzuf [Semi Waterfall Development] [Started 2010] I was Here for 3 years
  7. 7. Forasna [Hardcore Agile Development] [Started 2015] and...I was Here for 2 years
  8. 8. Here’s My Story Lessons Learned The Hard way
  9. 9. A Guideline For Making Decisions
  10. 10. A Guideline For Making Decisions Specs Come Last
  11. 11. Many Small Steps Mythical Big Launches
  12. 12. Forasna Daily Job Applications
  13. 13. Big Launch Tv Spots Radio Spots Offline Aqc. Online Ads Branding Forasna Daily Job Applications
  14. 14. Forasna Daily Applications Big Launch Tv Spots Radio Spots Offline Aqc. Online Ads Branding Forasna Daily Job Applications
  15. 15. Forasna Daily Applications The Honeymoon is Over Forasna Daily Job Applications
  16. 16. Today
  17. 17. Forasna Daily Job Applications
  18. 18. Big Launch Forasna Daily Job Applications
  19. 19. Wuzzuf Daily Job Applications since 2011
  20. 20. Forasna 400k Applications / Month Wuzzuf Daily Job Applications since 2011
  21. 21. What Took Wuzzuf 7 Years to Achieve
  22. 22. What Took Wuzzuf 7 Years to Achieve Forasna did it 1.5 years
  23. 23. OPTIMIZE FOR SHIPPING THE FASTEST And the smallest, simplest thing that will get us closer to our objective and help us learn what works.
  24. 24. Just a simple signup and Thank you
  25. 25. This Was the whole Freaking Website!
  26. 26. This Was the whole Freaking Website! Just a signup Form
  27. 27. Version #2
  28. 28. Version #3
  29. 29. REDUCE THE SCOPE In order to move faster and not spend time on things that turn out not to be important.
  30. 30. Current Applicant Tracking System
  31. 31. Current ATS Scope List Applicants Scoring In Page Screening (popup) Unlock / Shortlist / Reject Next & Previous Profiles Filters Copy Job Advanced Handpicking Mobile Friendly
  32. 32. Initial ATS Scope List Applicants
  33. 33. First Version
  34. 34. BUILDING FEATURES Daily Goals > Weekly > Monthly > Quarterly
  35. 35. BUILDING FEATURES FOCUS ON OPTIMIZING THE DAILY KPIs
  36. 36. Then Zoom Out Later
  37. 37. Daily Goals
  38. 38. Daily Goals Weekly Goals
  39. 39. Daily Goals Weekly Goals Monthly Goals
  40. 40. Daily Goals Weekly Goals Monthly Goals Quarterly Goals
  41. 41. OPTIMIZE FOR FACE TO FACE COLLABORATION Two People talking on a whiteboard much better than Long Email Threads, Complex Specs, Meetings
  42. 42. Tools are built to help us not paralyze us
  43. 43. Using software to build software is often slower than using whiteboards and Post-it notes.
  44. 44. Use the minimum number of software tools to get the job done.
  45. 45. DESIGNERS WILL DESIGN, DEVELOPERS WILL DEVELOP DATA SCIENTISTS WILL ….. and you have to stop them..
  46. 46. They had best codebase in the world They had best Design out there Products Have Failed Even though.. They had solid proof Documentation They had the best Data Scientists and the Largest/most-complicated Dashboards
  47. 47. Nobody Cares
  48. 48. The “innovative” designs that were “boundary pushing” were also practically unusable in real life.
  49. 49. “building our own framework” Because we won’t be using be using 70% of the components in Bootstrap added unneeded Complexity and slowed us down by 6 months
  50. 50. SHIP THE FREAKING PRODUCT!
  51. 51. SHORT CLEAR BROKEN-DOWN SPECS Short Specs but to the point
  52. 52. “Writing down decisions is essential” Only when one writes do the gaps appear and the inconsistencies protrude...
  53. 53. The act of writing turns out to require hundreds of mini-decision, and it is the existence of these that distinguishes clear, exact policies from fuzzy ones. F. Brooks - Mythical Man Month
  54. 54. What Problem Are We Solving and Why? Provide Context Add links to research or data points
  55. 55. How we will Measure Success? Provide Vision
  56. 56. How we will Measure Success? Provide Vision Julie Zhuo Product design VP @ Facebook.
  57. 57. How we will Measure Success? Provide Vision “We’re launching feature X because we think it will do [fill in the blank here]. We’ll invest on making it as good as we can for N months. If after that, less than Y% of people are using it daily, we’ll remove feature X”
  58. 58. Adding Scope Limitations are good It stops over Engineering (generalizing everything)
  59. 59. Visual Specs are Much Easier
  60. 60. Visual Specs are Much Easier
  61. 61. Visual Specs are Much Easier
  62. 62. Ok
  63. 63. Ok..This is Great,
  64. 64. Ok..This is Great, but
  65. 65. How Can I Make sure the Engineers & Designers Understood the Specs?
  66. 66. Make them explain the specs back at you.
  67. 67. What are we going to do with the old Data [Migrations] What QA Scenarios Needed? Questions To always Ask What Metrics do I need to Track the Feature? Should we Notify any of the teams beforehand?
  68. 68. Linkedin Medium Twitter Questions? Catch me on hello@magdoub.com
  69. 69. Thanks Top References *From Intercom’s: Scaling a product Team *Rework by 37 signals *Getting Real by 37 signals *Spotify’s: How we do work

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