Everybody knows all about lean startup, MVP, customer development and product/market fit (or at least, we hope everybody does). The key tenets make total sense: MVP as the smallest possible thing you can build to complete a build-measure-learn cycle; the need for speed; charge from day one if you can and so on. A software startup can easily go through two or three build-measure-learn cycle in a couple of months.
But what if your startup is creating a hardware product, where it takes 6 months or more to manufacture the smallest possible thing you can test with?
In this talk we will explore creative ways to apply key tenets of lean startup and customer development to hardware startups (ranging from consumer electronics to industrial products), where each product development and manufacturing cycle can run 6 months or longer. With minor tweaks, the same principles that help build great software startups quickly can be used to avoid capital expenditure mistakes in hardware startups. Join the conversation.
In this talk we discuss why it pays to define each MVP before building anything, common artifacts used to define an MVP, ways to formulate good hypotheses and test them in the market, and last but not least, what you need to know to plan and build the MVP successfully. Interactive exercises are incorporated in this talk.
MEMSI June: Product Development and Manufacturing 101Elaine Chen
In this talk, we discuss the process to get from hacking and making to mass production. We use a real life example to talk about how to think about sourcing and building and managing the supply chain for a consumer electronics business.
Democratizing Online Controlled Experiments at Booking.com - Lukas VermeerSavage Marketing
There is extensive literature about online controlled experiments, both on the statistical methods available to analyze experiment results as well as on the infrastructure built by several large scale Internet companies but also on the organizational challenges of embracing online experiments to inform product development.
At Booking.com we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind.
In this presentation, Lukas will explain how building a central repository of successes and failures to allow for knowledge sharing, having a generic and extensible code library which enforces a loose coupling between experimentation and business logic, monitoring closely and transparently the quality and the reliability of the data gathering pipelines to build trust in the experimentation infrastructure, and putting in place safeguards to enable anyone to have end to end ownership of their experiments have allowed such a large organization as Booking.com to truly and successfully democratize experimentation.
Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.
It took 30 years before evidence based medicine became the standard. How long will it take before businesses will use the same rigor for making business decisions and optimizing their onboarding journeys?
At Booking.com I have experienced what a data driven organisation looks like, where experimentation is part of the culture. During this session I will share my experiences and learnings about how to scale the onboarding journey for of new apartment owner onto the Booking platform.
In this talk we discuss why it pays to define each MVP before building anything, common artifacts used to define an MVP, ways to formulate good hypotheses and test them in the market, and last but not least, what you need to know to plan and build the MVP successfully. Interactive exercises are incorporated in this talk.
MEMSI June: Product Development and Manufacturing 101Elaine Chen
In this talk, we discuss the process to get from hacking and making to mass production. We use a real life example to talk about how to think about sourcing and building and managing the supply chain for a consumer electronics business.
Democratizing Online Controlled Experiments at Booking.com - Lukas VermeerSavage Marketing
There is extensive literature about online controlled experiments, both on the statistical methods available to analyze experiment results as well as on the infrastructure built by several large scale Internet companies but also on the organizational challenges of embracing online experiments to inform product development.
At Booking.com we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind.
In this presentation, Lukas will explain how building a central repository of successes and failures to allow for knowledge sharing, having a generic and extensible code library which enforces a loose coupling between experimentation and business logic, monitoring closely and transparently the quality and the reliability of the data gathering pipelines to build trust in the experimentation infrastructure, and putting in place safeguards to enable anyone to have end to end ownership of their experiments have allowed such a large organization as Booking.com to truly and successfully democratize experimentation.
Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.
It took 30 years before evidence based medicine became the standard. How long will it take before businesses will use the same rigor for making business decisions and optimizing their onboarding journeys?
At Booking.com I have experienced what a data driven organisation looks like, where experimentation is part of the culture. During this session I will share my experiences and learnings about how to scale the onboarding journey for of new apartment owner onto the Booking platform.
This class will introduce the idea of a scientific approach to product development. We’ll focus on how to make sure we build products customers love, starting with how to frame hypotheses and perform user research.
Uniting product development, business strategy, and agile software practices.
Covers thinking about product development wholistically from a customer-first perspective. Suggests good principles for established companies and boostrappers.
Our final class will cover what is expected of a product manager, including the skills, responsibilities and key activities product managers must perform.
Building Products with Customers by fmr Uber Product ManagerProduct School
- Deeply understanding your customer's needs is critical to designing a compelling product
- The best products aren't designed and built in labs, they are constantly iterated on as customer needs are better understood
- Darrell will talk through strategies to engage with customers, sharing practical examples from the Uber driver app re-design's global Beta and his experience working with community leaders as the Product Manager for Citizen's core app
Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.
Understanding Engineering Challenges without a Tech BackgroundProduct School
While it can be intimidating for people without technical backgrounds to jump into a technical environment, there is amazing potential to affect change and act as a multiplier. In this session, Andrew walked through lessons he has learned in how to better understand, prioritize, and tackle technical issues facing engineers in the workplace.
Project Estimation ERP Software - eresource nfra ERPnfra erp
Estimation of an ERP software project cost begins with this page. This is where material items that are required for a project has been entered. While entering the material item, the estimated price of the item will be reflected in the column alongside as per the last purchased rate, which will be fetched from the item master page.
[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...DevDay.org
UX Design is on a radical rise. The most successful companies like Google or Uber know that great UX is no longer a nice-to-have but a key business driver. Szilard Toth (CTO e·pilot) and Nicolas Python (Head of Design KLARA) talk about their own experience of UX Design in modern engineering environments. Whether you're a business leader or an engineer, learn why you'll lose without UX Design.
It is often not intuitive to use agile and lean startup thinking in the world of big data and analytics. You can feel far removed from users and customers and your products often have to enable people to answer open-ended questions to help solve complex business problems. Often you are the engine room of very large enterprises. We will discuss techniques and practices that we can use to stay agile under these conditions.
Please note, this talk focuses more on ways of working than technical aspects.
Target Audience: People in data-centric teams (warehousing, BI, analytics) or anyone with an interest in agile principles being applied.
[DevDay2019] Lean UX - By Bryant Castro, Bryant Castro at WizelineDevDay.org
Lean UX helps teams build the minimal product necessary to validate risky assumptions and minimize the time to market with the right product. On this lecture, Lean UX principles and its value to the product cycle will be introduced. Also, the methods and tools that will help you get feedback from users and learn rapidly will be discussed. This session is geared towards those who are interested in UX but have no much experience, those looking for new methods to improve their current product processes, and anyone interested in design, business, and user centered design.
This class will introduce the idea of a scientific approach to product development. We’ll focus on how to make sure we build products customers love, starting with how to frame hypotheses and perform user research.
Uniting product development, business strategy, and agile software practices.
Covers thinking about product development wholistically from a customer-first perspective. Suggests good principles for established companies and boostrappers.
Our final class will cover what is expected of a product manager, including the skills, responsibilities and key activities product managers must perform.
Building Products with Customers by fmr Uber Product ManagerProduct School
- Deeply understanding your customer's needs is critical to designing a compelling product
- The best products aren't designed and built in labs, they are constantly iterated on as customer needs are better understood
- Darrell will talk through strategies to engage with customers, sharing practical examples from the Uber driver app re-design's global Beta and his experience working with community leaders as the Product Manager for Citizen's core app
Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.
Understanding Engineering Challenges without a Tech BackgroundProduct School
While it can be intimidating for people without technical backgrounds to jump into a technical environment, there is amazing potential to affect change and act as a multiplier. In this session, Andrew walked through lessons he has learned in how to better understand, prioritize, and tackle technical issues facing engineers in the workplace.
Project Estimation ERP Software - eresource nfra ERPnfra erp
Estimation of an ERP software project cost begins with this page. This is where material items that are required for a project has been entered. While entering the material item, the estimated price of the item will be reflected in the column alongside as per the last purchased rate, which will be fetched from the item master page.
[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...DevDay.org
UX Design is on a radical rise. The most successful companies like Google or Uber know that great UX is no longer a nice-to-have but a key business driver. Szilard Toth (CTO e·pilot) and Nicolas Python (Head of Design KLARA) talk about their own experience of UX Design in modern engineering environments. Whether you're a business leader or an engineer, learn why you'll lose without UX Design.
It is often not intuitive to use agile and lean startup thinking in the world of big data and analytics. You can feel far removed from users and customers and your products often have to enable people to answer open-ended questions to help solve complex business problems. Often you are the engine room of very large enterprises. We will discuss techniques and practices that we can use to stay agile under these conditions.
Please note, this talk focuses more on ways of working than technical aspects.
Target Audience: People in data-centric teams (warehousing, BI, analytics) or anyone with an interest in agile principles being applied.
[DevDay2019] Lean UX - By Bryant Castro, Bryant Castro at WizelineDevDay.org
Lean UX helps teams build the minimal product necessary to validate risky assumptions and minimize the time to market with the right product. On this lecture, Lean UX principles and its value to the product cycle will be introduced. Also, the methods and tools that will help you get feedback from users and learn rapidly will be discussed. This session is geared towards those who are interested in UX but have no much experience, those looking for new methods to improve their current product processes, and anyone interested in design, business, and user centered design.
AI for Manufacturing (Machine Vision, Edge AI, Federated Learning)byteLAKE
This is the extended presentation about byteLAKE's and Lenovo's Artificial Intelligence solutions for Manufacturing.
Topics covered: AI strategy for manufacturing, Edge AI, Federated Learning and Machine Vision.
It's the first publication in the upcoming series: AI for Manufacturing. Highlights: AI-assisted quality monitoring automation, AI-assisted production line monitoring and issues detection, AI-assisted measurements, Intelligent Cameras and many more. Reach out to us to learn more: welcome@byteLAKE.com.
Presented during the world's first Federated Learning conference (Jun'20). Recording: https://youtu.be/IMqRIi45dDA
Related articles:
- Revolution in factories: Industry 4.0.
https://medium.com/@marcrojek/revolution-in-factories-industry-4-0-conference-made-in-wroclaw-2020-translation-ae96e5e14d55
- Cognitive Automation helps where RPAs fall short.
https://medium.com/@marcrojek/cognitive-automation-helps-where-rpas-fall-short-a1c5a01a66f8
- Machine Vision, how AI brings value to industries.
https://medium.com/@marcrojek/machine-vision-how-ai-brings-value-to-industries-e6a4f8e56f42
Learn more:
- https://www.bytelake.com/en/cognitive-services/
- https://www.lenovo.com/ai
- https://federatedlearningconference.com/
Artificial Intelligence in practice - Gerbert Kaandorp - Codemotion Amsterdam...Codemotion
In this talk Gerbert will give an overview of Artificial Intelligence, outline the current state of the art in research and explain what it takes to actually do an AI project. Using practical cases and tools he will give you insight in the phases of an AI project and explain some of the problems you might encounter along the way and how you might be able to solve them.
This presentation by Dov Nimratz (Solution Architect, Consultant, GlobalLogic, Lviv) and Roman Chobik (Software Engineer, Engineering Consultant, GlobalLogic, Lviv) was delivered at GlobalLogic Kharkiv Embedded Conference 2019 on July 7, 2019.
During this talk, we were discussed Features of Embedded AI solutions, compared different hardware devices from Google and Intel and showed real-time Embedded AI demonstration.
Conference materials: https://www.globallogic.com/ua/events/kharkiv-embedded-conference-2019/
business model, business model canvas, mission model, mission model canvas, customer development, lean launchpad, lean startup, stanford, startup, steve blank, entrepreneurship, I-Corps, Stanford
A Look Under the Hood of H2O Driverless AI, Arno Candel - H2O World San Franc...Sri Ambati
This session was recorded in San Francisco on February 4th, 2019 and can be viewed here: https://youtu.be/oQfFPPUg5t8
Bio: Arno Candel is the Chief Technology Officer at H2O.ai. He is the main committer of H2O-3 and Driverless AI and has been designing and implementing high-performance machine-learning algorithms since 2012. Previously, he spent a decade in supercomputing at ETH and SLAC and collaborated with CERN on next-generation particle accelerators.
Arno holds a PhD and Masters summa cum laude in Physics from ETH Zurich, Switzerland. He was named “2014 Big Data All-Star” by Fortune Magazine and featured by ETH GLOBE in 2015. Follow him on Twitter: @ArnoCandel.
Using Data Science to Build an End-to-End Recommendation SystemVMware Tanzu
We get recommendations everyday: Facebook recommends people we should connect with; Amazon recommends products we should buy; and Google Maps recommends routes to take. What all these recommendation systems have in common are data science and modern software development.
Recommendation systems are also valuable for companies in industries as diverse as retail, telecommunications, and energy. In a recent engagement, for example, Pivotal data scientists and developers worked with a large energy company to build a machine learning-based product recommendation system to deliver intelligent and targeted product recommendations to customers to increase revenue.
In this webinar, Pivotal data scientist Ambarish Joshi will take you step-by-step through the engagement, explaining how he and his Pivotal colleagues worked with the customer to collect and analyze data, develop predictive models, and operationalize the resulting insights and surface them via APIs to customer-facing applications. In addition, you will learn how to:
- Apply agile practices to data science and analytics.
- Use test-driven development for feature engineering, model scoring, and validating scripts.
- Automate data science pipelines using pyspark scripts to generate recommendations.
- Apply a microservices-based architecture to integrate product recommendations into mobile applications and call center systems.
Presenters: Ambarish Joshi and Jeff Kelly, Pivotal
Arduino, Open Source and The Internet of Things LandscapeJustin Grammens
What's this "Internet of Things (IoT)" I keep hearing all about? We will cover where IoT came from, where it is today, where it's going in the future and how the Arduino open source platform is being used to bring new ideas and products to life.
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Elaine Chen
In this class, we will look at how you define a minimum viable product – and think about a “minimum viable BUSINESS product” that is saleable. We will discuss product safety and regulatory implications for a saleable hardware product and discuss practical ways to gauge purchase intent / pricing elasticity before investing in tooling. We will discuss ways to define the product, differentiate it from the competition, and have a protectable core technology or asset that makes it hard for fast followers to copy your strategy. We will talk about the concept of a product roadmap both via software upgrades to a hardware platform (like iOS upgrades) and via upgrades to the hardware platform itself (like iPhone upgrades).
Starting your own business is not easy. It takes good people, great ideas, lots of skills, time, money, dedication, perseverance and more than anything, it takes passion.
Microsoft wants startups to succeed and we're here to help. We have dedicated teams of technical evangelists who can work with you, providing guidance, expertise, experience and more. BizSpark is our program for startups, entrepreneurs and independent developers who want to leverage Microsoft technologies without investing any of their seed funding into software.
This session walks you through how Microsoft can help startups, how BizSpark works, how you can qualify, the benefits, how you can use your Azure credits, and more. Don't try to succeed alone. Work smart and partner up! Microsoft is here to help.
If you want me to visit your startup, Meetup, co-working space, incubator, event or association to deliver this presentation, don't hesitate to contact me directly.
Slides from the "Much ado about Agile", Agile Vancouver Conference 2015. This talk is around examples of MVP on small startups and Enterprise level. What's the ultimate MVP?
In this workshop, Elaine Chen, Cummings Family Professor of the Practice in Entrepreneurship and the Director of the Derby Entrepreneurship Center at Tufts, will be talking about how to use primary market research techniques to learn about the market and customer for innovative new venture creation.
Jumbo Cafe: Building the right solution with Dr. Sanna GaspardElaine Chen
Professor Elaine Chen, Director of the Derby Entrepreneurship Center at Tufts, will be joined by Sanna Gaspard, Ph.D., CoFounder & CEO of Rubitection in an interactive workshop on how to build the right solution that solves the right problems for your target customers. We will cover how to describe your solution concept so it speaks to your customers, how to think about your competitive advantage and how to position your solution so it is different and better than the alternative. We will use Sanna's company, Rubitection, a medical devices company, as a case study to see how these frameworks and skills apply in real life.
Jumbo Cafe "Innovating with Impact": Choosing Problems Worth SolvingElaine Chen
You are passionate about making a difference in the world – but there are so many problems you could solve. Which problem should you start with? How do you find your passion? Join Professor Elaine Chen, Director of Derby Entrepreneurship Center, in a fast-paced ideation session to find problems worth solving. We will use problem prompts to guide you through a brainstorming session to come up with problems worth solving, and give you tools to choose one to start with. You will also learn to use a virtual whiteboarding tool to facilitate your own brainstorming process and collaborate with others in real time. Open to all.
At the Derby Entrepreneurship Center, we develop an entrepreneurial mindset and skillset among Tufts students, alumni, faculty, staff and community members. We empower you to embrace your purpose and become impactful leaders through an innovative and entrepreneurial approach.
Introduction to the Tufts Entrepreneurship Center - we help Tufts students, alumni and community members acquire an entrepreneurial mindset and skillset
Antifragile: Entrepreneurial Thinking in a Rapidly Changing WorldElaine Chen
In this talk, we explore the concept of "Antifragility" - the ability to survive and thrive under stress, becoming stronger and better than before a crisis. We explore how entrepreneurs fundamentally have to be antifragile, and how we might adopt this mindset and help others in our organizations to do the same.
In this talk, Elaine dispells three myths about robots taking jobs from humans, and reflects on the future of work with robots and humans working in collaboration.
MEMSI 2019: Disciplined Entrepreneurship overview | Building a Winning TeamElaine Chen
We review the Disciplined Entrepreneurship framework which helps entrepreneurs approach venture building in 3 phases: Defining who the customer is, deciding what they can do for the customer, and figuring out how to make money. We then talk about how to build an effective team, including roles and responsibilities, effective team process and conflict resolution.
Primary Market Research in Emerging MarketsElaine Chen
In this interactive workshop, we explore best practices in performing primary market research in an emerging/frontier market where the researchers themselves may not speak the language or know the culture or use case.
Introduction to Primary Market ResearchElaine Chen
In this talk, we follow the early journey of Aavia, an MIT femtech startup, and learn how they used best practices to conduct primary market research in three areas: Discovery research, solution research, and willingness to pay. We wrap up the session with an in-class exercise to practice the technique of open ended interviews.
Introduction to Disciplined EntrepreneurshipElaine Chen
In this talk, we follow the story of Spyce, an MIT startup featuring restaurants with a robot kitchen, and look at how they navigated the key themes in Disciplined Entrepreneurship: Who is your customer, What can you do for your customer, and Making Money.
In this lighthearted talk, Elaine looks at what's changed between when she graduated from MIT and when fresh graduates will hit the workforce next June - and discusses strategies for smaller companies, or companies that are not in one of the tech hubs, to attract MIT talent to go work for them.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
7. “Minimum Viable Product”
“The MVP is that version of the product that
enables a full turn of the Build-Measure-Learn
loop with a minimum amount of effort and the
least amount of development time.
- Ries, Eric (2011-09-13). The Lean Startup (p.
77), Random House, Inc.. Kindle Edition.
8. MVP Example 1
Quotable quote:
“You don’t need code to test an MVP.”
– Ash Maurya, serial entrepreneur, author of “Running Lean”
9.
10. Days, not weeks or months.
Charge from Day 1.
You don’t need a lot of users to learn.
Just a few good customers.
Position your MVP as the prize.
Do a concierge MVP if it makes sense.
13. Specs at launch (June 29, 2007):
• Samsung 32 bit ARM processor
- underclocked to 412 MHz
• 128 MB Memory
• 320 x 480 pixels
• Up to 8GB storage
• Multitouch screen
• 3 axis accelerometer
• Proximity sensor
• Ambient light sensor
• WiFi
• EDGE (2.5g)
• 2MP camera (SE had 3.2MP)
• 5h talk browsing time
• No cut and paste
• No MMS
• No third party apps
• No exchange support
• No real push email
• Exclusive to AT&T
Just for laughs
14. Specs at launch (June 29, 2007):
• Samsung 32 bit ARM processor
- underclocked to 412 MHz
• 128 MB Memory
• 320 x 480 pixels
• Up to 8GB storage
• Multitouch screen
• 3 axis accelerometer
• Proximity sensor
• Ambient light sensor
• WiFi
• EDGE (2.5g)
• 2MP camera
• 5h talk browsing time
• No cut and paste
• No MMS
• No third party apps
• No exchange support
• No real push email
• Exclusive to AT&T
Arguably defeatured…
15. Specs at launch (June 29, 2007):
• Samsung 32 bit ARM processor
- underclocked to 412 MHz
• 128 MB Memory
• 320 x 480 pixels
• Up to 8GB storage
• Multitouch screen
• 3 axis accelerometer
• Proximity sensor
• Ambient light sensor
• WiFi
• EDGE (2.5g)
• 2MP camera (SE had 3.2MP)
• 5h talk browsing time
• No cut and paste
• No MMS
• No third party apps
• No exchange support
• No real push email
• Exclusive to AT&T
...but totally nails the vision…
20. “Minimum”
“If you aren’t embarrassed by your
first product, you have launched too
late.”
Chris Dixon, Founder Collective, Hunch
“Don’t wait until you are proud of your product.”
Ajay Kulkarni and Andy Cheung, Sensobi
“Quality over quantity.”
Andy Smith – DailyBurn
22. Emails sent
Click through
Signed up for trial
Began using product
Converted to paid
subscriber
Free Beta 30 day trial to paid subscription
A cautionary tale
61. Lean Startup - Reprise
• Minimize waste: build-measure-learn
• Get out of the building for maximum learning
• Build the smallest possible thing (concepts,
prototypes) and start testing the product
• Ship the smallest possible thing (MVP) and start
testing the market
• Pivot on new learnings
• Don’t scale until product/market fit
• Quality is the key difference (don’t flub it!)