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HOWTONEVERRUNOUT
OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
HOWYOUSEEYOURCONTENT
ImageviaShutterStock©2014BestPhotoStudio
HOWTHEYSEEYOURCONTENT
ImageviaShutterStock©2014PhotobankGallery
ROUGHLY7.3MPOSTSPERDAY
YOU=1DROPIN237BUCKETS
CONTENTISAPARODYOFITSELF
SAVETHEBEST
FORFIRST
DELAYINGKILLSPASSION
ImageviaOpenCulture.com
INVESTEARLY&EARNINTEREST
SHATTERILLUSIONSOFGENIUS
HOWWETHINKIDEASWORK
WHATWEFEARWILLHAPPEN
BUILD A
MUSE
THISISCONTENTMARKETING
How to Never Run Out of Great Ideas
THEREISDATAEVERYWHERE
NO,REALLY…EVERYWHERE
CREATEANEWPERSPECTIVE
DON’TWAITFORINSPIRATION
BECOMEAN
EXPERT
BEFOREMOZCASTWASBARRY
“Ialwaystookahuman
approachtowatching
theforums,seeingthe
complaintsandthen
usingmyown
judgmenttodetermine
ifitwasalarge
algorithmicchange…”
CAN’TCODE?TRYREADING
PICKANICHEANDEXCEL
GIVEOUTYOUREXPERTISE…
...ANDDATAWILLCOMETOYOU
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HARNESS A
SYSTEM
130BLENDERVIDEOS
…ANDEACHONEUNIQUE
379WHITEBOARDFRIDAYS
365DAYS,536RECIPES
…ANDONEMOVIEDEAL
ImageviaFrockTalk.com
2,636DINOSAURCOMICS
…ANDJUSTONETEMPLATE
124“VISUALWORKOUTS”
5LOGOS,ANDCOUNTING
REPEATABLE
REPETITIVE
FLEX YOUR
BRAINS
STARTSMALL(TRYCAPTIONS)
“EvenforMing,that’saLOTofweed.”
MAKEAGAMEOUTOFIT
ImageviaImmaterialPlane.com
LEARNTOTELLSTORIES
DABBLEINFLASHFICTION
WHYNOTWRITEANOVEL?
WRITERS
WRITE
WRITERS
WRITE
CREATORS
CREATE
THEY’RECOMINGFOROURLUNCH
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…ANDTHEYWON’TORDERSALAD
IT’STIMETORAISETHEBAR
peter@moz.com • @dr_pete
THANKSFORWATCHING!

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