Attack of The Bad Usability!

Watch in amazement as an innocent website is attacked by 5 horrors of bad usability!

The Innocent Victim Watch in Amazement As an innocent website is attacked by 5 Horrors of Usability!

Attack of The Bad Usability Featuring These Horrors: ,[object Object]

Curse of The Calls to Action,[object Object]

The world of mobile usability is quickly becoming a critical path for launching successful mobile apps. As the market matures and users become more sophisticated, apps must do more than function correctly, which is already an uphill battle in the ever-expanding mobile landscape. Apps must also be intuitive, efficient, easy-to-use and strategically designed to convert leads into revenue for m-commerce. Yet, there's a lack of mobile usability standards and a complex matrix of form factors-- starting with the choice between mobile web versus native app-- that makes effective mobile interface development a daunting task. During this session, Peter Shih will frame the challenge of mobile usability and outline a range of technology solutions that can help marketing professionals and software developers launch mobile apps that delight end users and exceed expectations.

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If you’re new to mobile usability testing, fear not. It is not as hard as you might think but there are some key differences to testing a traditional website in a lab that you need to be aware of. These slides are from a presentation by Tania Lang at the Designing for Mobility Conference in Melbourne on March 1, 2013. The talk outlined 10 things about mobile testing tools, technologies and methods that we have learnt from testing everything from a Quit smoking app with a woman whilst breastfeeding her 5 week old on her sofa, to testing a mobile car insurance website in a lab. This talk is for anyone who wants to conduct usability testing on their mobile site or app and will focus on methods, tools and technologies. It draws on experiences and lessons learnt from testing mobile sites and apps over the last year including a public transport journey planner, a mobile insurance website and a mobile app to help pregnant women quit smoking.

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