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#LocalUp
DR. PETE MEYERS
PIGEONS, PACKS, &
PAID: GOOGLE
LOCAL 2015
@dr_pete
Moz
1.CHICAGO,IL
2.US
3.HARTFORD,CT
4.US
5.PORTLAND,OR
6.US
7.JACKSONVILLE,FL
8.US
9.SANDIEGO,CA
10.US
10,000KEYWORDS,5CITIES
©2009Kurkul(ShutterStock)
NIGHTOFTHEKILLERPIGEONS
http://mz.cm/pigeon
USPACKLOSSAFTERPIGEON
USPACKRECOVERYINJANUARY
USPACKSIZESAFTERPIGEON
USPACKSIZESINJANUARY
47%TOTALLOSSESIN7-PACKS
ONEMAN,29,736TACOS
©2009Nitr(ShutterStock)
LOCALENTITIESAREDYNAMIC
7-PACKIN#1
3-PACKIN#2
ONE-BOXIN#1
NEW3-PACK
TACOSAREBESTIN3-PACKS
PACKRANKINGSVARY…ABIT
%OFLOCALBYPOPULATION
LOCALENTITIESBYPOPULATION
©2008stockcreations(ShutterStock)
ATTACKOFTHESNACKPACKS
SEP3,2014
JAN8,2015
NEWPACKS
AREDESIGNED
FORMOBILE.
©2013Lightboxx(ShutterStock)
INVASIONOFTHEPAIDRESULTS
LOCALKNOWLEDEPANEL
LOCALANSWERBOX
LOCALKG+PAIDHOTELS
KGONBROADQUERIES
LOCALKGTEST(JULY)
ONCEAGAIN,
ITCAMEFIRST
TOMOBILE.
TEST–AUG11,2014
THEONLYCONSTANTISCHANG
DON’TFIXATE
ONYOURSITE.
BEMOBILE.
DON’TFIXATE
ONYOURSITE.
BEMOBILE.
DON’TBEEVERYWHERE,BEFOCUSED
DON’TPLAYLOCAL,BELOCAL
#LocalUp
THANK YOU!
DR. PETE MEYERS
@dr_pete
Moz

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