Anne de Kerckhove, Managing Director chez Videology, nous explique comment le rapport entre data et vidéo est en train d’évoluer. Elle aborde la question de la meta-data et nous aide à décrypter les grandes tendances de ce couplage.

1. 1
ABONDANCE OU PÉNURIE DE
DATA ? TOUTES LES DONNÉES ONT-
ELLES LA MÊME VALEUR ?
Anne de Kerckhove, Directrice Générale EMEA Videology Group
Anneadk akerckhove@videologygroup.com

2. 2
2
THE RISE OF DATA & VIDEO
Big
Data
Technology
and
Services
Spend
in
Western
Europe
in
$
billions
Source:
Interna-onal
Data
Corpora-on
(IDC)
$2.3
$6.8
$2.9
24.6%
2013
2014
2018
CAGR
1.5 billion
Monthly
Global
Video
Reach
Source:
comScore
2014
Internet
Connected
Devices
in
Use
Worldwide
(Billions)
Source:
Strategy
Analy-cs
“Connected
World”
The
Internet
of
Things
and
Connected
Devices
V.S
12
BN
1.7
p/p
33
BN
4.3
p/p
2014
2020
$11bn
2014
$14bn
2015
$8bn
2013
Video
Ad
Spend
Worldwide
Source:
Magna
Global
2014

3. 3
3
KEY DATA TRENDS FOR VIDEO ADVERTISING 2015
The
global
giants
transforming
the
landscape
of
data
and
media
The
single
unique
ID
Insight
versus
demographic
targeTng
Data
to
drive
creaTvity
and
media
Data
to
transform
the
planning
process
MulTple
creaTve
execuTons
Consumer
centric
planning
not
a
campaign
approach
From
exposure
to
purchase:
tracking
real
impact
The
meta
DMP
(1st/agency/3rd)
ProgrammaTc
TV

4. 4
4
THE VIDEO PROGRAMMATIC SPACE IN
2015
TELCOS

5. 5
5
T H A N K Y O U
ANNE DE KERCKHOVE
DIRECTRICE GÉNÉRALE EMEA VIDEOLOGY GROUP
TWITTER: ANNEADK
akerckhove@videologygroup.com