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NationMaster / Microburbs Pitch for SydStart 2015
- 1. Get the facts the property ad left out Team 17
- 2. Problem with Seeking Property Biggest and most complex buying decision most will ever make Average property seeker spends 6 months on the market Dominated by classifieds sites
- 3. Solution NationMaster gives property seekers all the local knowledge they need.
- 16. Detail down to the Microburb™
- 17. Defensibility • Much of the data is inferred, not available elsewhere • Data Science proficiency • Rapid dev team • Major players at mercy of agents • •
- 18. Traction • 30k uniques so far (early Aug) • Next to no marketing • Coverage in SMH, The Guardian, Yahoo 7. • Coming this summer: • Listings : faster than the majors • Personalisation quiz • Notifications when properties fit your criteria. • Price estimates •
- 19. Market $10b AUD • Ripe for disruption - still based on 1990s web classifieds model. •
- 20. And one more thing…
- 26. • Serial entrepreneur • Statistician • Sales wiz • Web developer Sean Greenhalgh Luke Metcalfe • Tech entrepreneur • 15 years experience running data- oriented companies • Sold previous company NetComber to Profound Networks (USA) • Previously Systems Manager, Green Cross Capital • Previously CTO, Scout Global Funds Elden McDonald
- 27. And you too? Seeking: • Data scientists • Mobile developers • Growth hackers • Content marketers
Editor's Notes
- I'm Luke Metcalfe, a serial entrepreneur of 15 years. I've attracted a billion pageviews and exited my last startup. This is my 5th big data play. 1
- Buying a property is a stressful experience. You go to dozens of inspections, many are a waste of time and even the ones you like, you can't really know what life would be like there. It's the biggest and most complex purchase most Australians will ever make. 2
- But NationMaster makes it easy by giving youall the local knowledge you need. Type in any address in Australia and you get a free scorecard with.... 3
- ... withthe property boundary, land value and previous sales. 4
- A convenience score with travel times to work and shops 5
- A family score with playgrounds, school catchments, NAPLAN and day care rankings. 6
- Tranquility looks at population density, zoning, noisy roads, aircraft noise, tenants and public housing. 7
- You get planning applications 8
- building restrictions 9
- Income and education 10
- voting preferences 11
- ethnicity maps, languages and religions. 12
- A HipScore ratingnearby restaurants, bars and gyms. 13
- Even a single women heat map. 14
- And men too.. 15
- Mostdata is down to a couple blocks. So you really get to know the neighbours. 16
- No one has been able to build anything like this. Some info is hard to get and increasingly it's machine learned. Check out what we've achieved in just 6 months. 17
- With next to no marketing, we've attracted 30,000 visitors so far. Soon we'llhave listings often before RealEstate and Domain. Notifications of new properties matching user criteria . We will be the only company that knows specifically what current buyers looking for. 18
- Real estate services is a big market. 19
- 20
- This 1990s classifieds model dominates around the world. 21
- No site tries to provide ALL the info property seekers need. 22
- They don't personalise. 23
- We will disrupt market after market. 24
- We've raised 150 and are seeking another 500 to drive marketing and growth . 25
- I'm joined by Sean, a statistician with hustle and Elden, an accomplished Fund Manager CTO. 26
- And we're seeking all kinds of roles as we grow fast. 27
- 28